The Digital Dept.

Our BRANDEdit team is already hard at work prepping for 2026 Influencer Experiences and just announced our schedule for the next year: 🏕️ MARCH - Dallas - Camp BRANDEdit 🏕️ 🎾 APRIL - Los Angeles - BRANDEdit Country Club 🎾 🏎️ MAY - Miami - BRANDEdit Lap Of Luxury 🏎️ 🫖 JUNE - Nashville - BRANDEdit Southern Social 🫖 ☕ SEPTEMBER - New York - BRANDEdit Café Society ☕ 🎡 NOVEMBER - Los Angeles - BRANDEdit Carnival Bazaar 🎡 🎄 DECEMBER - New York - BRANDEdit Holiday House 🎄 Our BRANDEdit Experiences invite content creators and tastemakers to unique pop-ups tied to cultural moments like festival season, fashion week, and the holiday season, where they can test out new products, build brand relationships, and connect with fellow creators. It's the perfect opportunity for brands to introduce their product to key tastemakers and build valuable creator relationships. Comment below if your brand is interested in our 2026 BRANDEdit Experiences and we'll send you all the details. #influencermarketing #experientialmarketing #influencerevent #giftingsuite

Our very own Sarah Boyd spoke on the latest episode of the BrandInc. PR Podcast to discuss all things influencer marketing and what’s next for the creator economy. Get a sneak peek of the conversation here, then download the podcast to listen to the full episode! #podcastinterview #influencermarketing #creatoreconomy

The PR Net recapped the highlights from our #BRANDEdit NYFW Experience. Check out the gallery here: https://lnkd.in/etGxn4SM #influencerevent #influencermarketing #experientialmarketing

Our events team brought together more than 150 top fashion, beauty, wellness, and lifestyle creators for our largest BRANDEdit Fashion Week Experience to date, A Glimpse Into the Future, held September 11 + 12 during New York Fashion Week. This two-day, invite-only experience delivered the ultimate fashion week gifting and immersive brand showcase, curating essentials to prepare creators for the busiest week in style. From breakthrough beauty tech to must-have accessories and wellness innovations, BRANDEdit gave attendees an exclusive look at products shaping the season ahead. Brand Highlights included: 💙 General Gifting Suite – featuring Beauty of Joseon, Lifeway Foods, Inc., Love Coco Candle Studio, L'ANZA Healing Haircare / DAVEXLABS LLC, Lumify, Medik8, Splendor Water USA, and Timeline® 💙Onsite Activations – Emsculpt Neo treatments from BTL Industries, Crocs Caged Collection gifting, HP Sprocket photo printers, LaCroix Water’s newest Sunshine flavor, Lovisa Jewellery piercings + jewelry, Lulus fall fashion, MaryRuth's Organics’ new Liquid Morning Multivitamin, Nippies essentials, Omnilux devices, OneSkin Skin Analysis, and Trace Minerals products. Read the full press release here for more information on BRANDEdit: https://lnkd.in/gg3XgnEm #TheDigitalDept #BRANDEdit #NYFW #FashionWeek #Creators #InfluencerMarketing #InfluencerEvent

Sarah Boyd, Co-CEO of The Digital Dept., shares her remarkable journey from fashion PR to leading a thriving influencer marketing agency on the CEO.com Podcast. In her conversation with Clint Betts, Sarah discusses the evolution of her career, the impact of AI on the influencer landscape, and the importance of authenticity in personal branding. She also reveals how her team curates meaningful connections between influencers and brands, ensuring long-term partnerships that benefit both sides. This episode is a treasure trove of insights for anyone looking to navigate the digital space and build a strong personal presence. 🔗https://buff.ly/0yaWxYg

Small brands can still make a big impact with a strategic influencer marketing strategy. Sarah Boyd spoke with Net Influencer to share her advice for up-and-coming brands: "Small and emerging brands can tap into the power of influencer marketing with a curated strategy that activates strong creator partners in a mutually beneficial way. A UGC program can tap influencers to create effective social media content that the brand can use on its owned channels. An affiliate program allows a brand to activate influencers without as much upfront cost, with the creator encouraged to share engaging content in order to drive affiliate sales." Check out the article to read her full quote: https://lnkd.in/dhYAUA5T

We're excited to announce Tastemakers, a new collaboration between The Digital Dept. and our sister agency THE DOOR that combines our passion for the industry and our deep understanding of pop culture to provide best-in-class management and integrated marketing services to a diverse roster of culinary talent, helping them achieve their career goals for everything outside of the kitchen. With a founding roster of more than 20 top-tier creators, Dolphin Tastemakers represents chefs, media personalities, and cultural trendsetters across food, beverage, wellness, and lifestyle. #influencermarketing #talentmanagement #contentcreator

How do you make a store opening into an event to remember? Partner with The Digital Dept. events team for a showstopping, content-worthy evening! To celebrate the opening of Crocs’ first-ever Icon store in SoHo, our team worked with Crocs to provide custom-branded moments and an iconic party atmosphere, including a custom Crocs NYC street cart serving Crocs-shaped waffle ice cream sundaes in miniature Crocs shoeboxes, a Crocs Comfort Subway Stop photo moment, branded ice cubes in beverages, themed passed appetizers, a DJ, and gift bags with branded hats and custom candles. The Digital Dept. also curated an influencer guest list to optimize content throughout the evening and generate added buzz for the innovative new store. Our team also hired a photographer and videographer to capture all the exciting moments during the event. Looking to drive buzz for your brand’s store opening? Reach out to us to find out how The Digital Dept. can upgrade your next event. #influencerevent #influencermarketing #eventmarketing #experientialmarketing