The upfronts are changing and so is the way advertisers plan for them. Our guide breaks down five key steps to help you navigate the shift to decisioned media, secure premium inventory, and stay flexible within a dynamic connected TV (CTV) landscape. https://lnkd.in/eBeUY69e
The Trade Desk
Technology, Information and Internet
Ventura, CA 245,855 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
-
http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
-
The modern CMO's influence now extends far beyond brand-building, which presents an incredible opportunity for savvy leaders who make it their mission to master programmatic. The Trade Desk Edge Academy's new Executive Program is designed to help you capitalize on that opportunity — giving you the strategic know-how to lead confidently in a programmatic world. Enroll to hear our Founder and CEO, Jeff Green, explain how programmatic has become one of the most important tools in a CMO’s arsenal: https://bit.ly/48M9s46
-
Inside this edition of The Current: - Netflix released a report on the viewing habits of Gen Z and Millennial users. - Google is retiring most Privacy Sandbox technologies. Experts say the industry had already mostly moved on.
-
Today’s crowded digital landscape gives marketers almost unlimited choice for media placement, from streaming TV and podcasts to online video and social media. But marketers have long sensed that not all inventory is created equal. We conducted a new study with first-of-its-kind research in collaboration with PA Consulting, revealing why where your ads appear is quietly becoming your biggest competitive advantage. Dive into the report, which investigates the qualities that make media premium and proves why those qualities matter for brands and audiences.
-
We're proud to be named one of Newsweek’s America’s Greatest Companies for 2025, which highlights U.S. companies that are operating at the highest caliber and exemplify what it means to lead with resilience and forward-thinking vision — setting the standard for excellence in American business today and into the future. Great companies are built by great people. Join us and help shape what’s next: https://bit.ly/3WkHTYh #WeAreTheTradeDesk
-
-
Spotify's 696 million global monthly active users uniquely position it to turn digital audio into your next performance channel. That’s because listeners typically choose what they hear, engage deeply, and consume media in brand-safe, high-attention environments. Activation on our platform through the Spotify Advertising Exchange is simple across formats, devices, and audiences. This gives you easy access to scale a media strategy with digital audio and video, helping drive lower CPAs and stronger engagement across the funnel. Read more: https://bit.ly/42RjD3G
-
-
Can audio extend omnichannel reach? Bayer wanted to find out. The company used Spotify Advertising's Ad Exchange through OpenPath and overlaid licensed third-party data to enable real-time optimizations on our platform. The results? - 2 in 3 households reached on Spotify did not see the ad on CTV - 1 in 2 listeners reached on Spotify did not see the ad on display, OLV, or CTV
-
Our recent updates to Kokai introduce simplified navigation, quicker campaign setup and management, and more insights, benefiting platform traders with time savings and enhanced flexibility. Find out how this seamless experience is reducing friction and creating more space for strategy: https://bit.ly/47zcIi8
-
Inside this edition of The Current: - At Prebid.org Summit, The Trade Desk CEO Jeff Green addressed questions and misconceptions about OpenAds. - A new report shows how premium media helps increase purchase intent.