TOURBA

🌱 Our Head of Commercial, Anas Lahbabi, took the stage at Carbon Forward in London today, sharing TOURBA’s vision under the theme "Transforming agriculture into a scalable climate solution." 🌍 TOURBA is excited to engage with the carbon market community to advance the role of regenerative agriculture as a high-impact climate solution. #CarbonForward #RegenerativeAgriculture #CarbonMarkets #ClimateAction #SustainableFarming #Tourba

📍Benguerir - October 2nd, 2025 TOURBA was delighted to host a workshop at UM6P - University Mohammed VI Polytechnic in collaboration with the International Olive Council, bringing together experts and researchers, to explore the carbon market opportunities for the olive sector. 💡 Key Highlights: - Tourba’s program: Showcased our business model and AI-powered platform enabling farmers to issue verified carbon credits through remote sensing and monitoring. - Carbon Balance in Olive orchards: Explored methodologies to measure carbon sequestration and support certification. - International Insights: Highlighted how olive groves are adapting to climate change, from improved agricultural practices to drought resilience and enhanced soil carbon monitoring. This workshop reaffirmed the need for collaboration, innovation, and science-based action to position the olive sector as a key player in the fight against climate change. A big thank you to all the participants, International Olive Council, and our partners for making this workshop a success. #Tourba #PioneeringtheFutureofFarming

✨ Throwback to an intense and inspiring week in Ethiopia!    Through field visits and strategic discussions, our week in Ethiopia reinforced our commitment to expanding carbon farming practices that support farmers, regenerate soils and deliver lasting benefits to communities.   🌐 We had the opportunity to meet with our valued partners OCP AFRICA and engage with key stakeholders like the Ministry of Agriculture, Ethiopia MIDROC Investment Group, World Vision’s Humbo Program, Sasakawa Africa Association (SAA), who are shaping the future of regenerative agriculture in the region.   Interest in carbon farming is rising fast! With 10,000 hectares already onboarded by TOURBA in partnership with the Ministry of Agriculture, Ethiopia, we are building a powerful proof of concept, showing tangible benefits for smallholder farmers and driving the conversation forward. 🌱    Proud to see TOURBA’s work gaining momentum in Ethiopia, alongside partners who share our vision of building resilient food systems and contributing to climate action. 🌍    #Tourba #Ethiopia #RegenerativeAgriculture #CarbonFarming #Partnerships 

As part of Climate Week NYC, Tourba, a business of INNOVX, represented by Jihane Ajijti, Carbon farming Director for Bresil and Africa, contributed to two high-level panels: •⁠ ⁠High-Level Roundtable Breakfast: Accelerating African Agriculture – African-led solutions with return on investment, organized by AATF. •⁠ ⁠Finance, Carbon, and Opportunity – Unlocking a Nature-Positive Food Future, hosted by the World Climate Foundation. 🎙️ On this occasion, Jihane highlighted: “Strengthening African-led solutions in agriculture requires bridging finance, innovation, and local know-how to deliver both impact and returns. At Tourba, we are committed to enabling farmers to become key actors of climate resilience.” Through Tourba’s participation, INNOVX reinforces its ambition to pioneer Next Industries by scaling carbon farming and nature-positive models that address both climate and food security challenges. #INNOVX #Tourba #ClimateWeekNYC #NextIndustries #SustainableAgriculture #CarbonFarming #NaturePositive #InnovationWithImpact

📍 Tourba at the 17th Edition of the Open Innovation Lab - Bengurir, September 19, 2025 TOURBA participated in the 17th edition of the Open Innovation Lab, organized by Al Moutmir and held at UM6P - University Mohammed VI Polytechnic. The event presented the results of the 2024-25 cereals demonstration platforms and gathered institutional actors, researchers, agronomists, farmers, and professional organizations to discuss agriculture, sustainability, and innovation. At TOURBA, we strongly believe in accelerating the adoption of conservation agriculture practices, responsible fertilization, and carbon sequestration in today’s climatic context.  It was an opportunity to exchange ideas and promote sustainable practices. TOURBA Pioneering the Future of Farming

🌐 TOURBA was delighted to take part in the Regenerative Agriculture Series in Amsterdam this week. This year’s summit offered its most ambitious agenda yet, covering critical themes such as climate, finance, policy, and food production, and gathered leaders across the supply chain to accelerate the transition to regenerative practices. We valued the opportunity to connect with inspiring peers, learn from visionary speakers, and bring fresh insights back to our community! #RegenerativeAgriculture #Sustainability #AgTech 

بمناسبة ذكرى المولد النبوي الشريف، يتقدم إليكم فريق تربة بأحرّ التهاني وأصدق التمنيات، سائلين الله أن يعيده عليكم بالخير والبركات. On the occasion of Al Mawlid Annabawi, the Tourba team extends to you its warmest congratulations and sincere wishes, praying to Allah to bring it back to you with goodness and blessings. #TOURBA #PioneeringtheFutureofFarming

بمناسبة عيد الشباب المجيد، نتقدّم بأحرّ التهاني وأطيب التبريكات إلى صاحب الجلالة الملك محمد السادس نصره الله، وإلى الشعب المغربي. On the occasion of the glorious Youth Day, we extend our warmest congratulations and wishes to His Majesty King Mohammed VI, may God assist him, and to the Moroccan people. #TOURBA #PioneeringtheFutureofFarming

في هذا اليوم المجيد، نُخلِّد الذكرى الثانية والسبعين لثورة الملك والشعب، وهي ذكرى تاريخية تُجسِّد عمق الارتباط الوثيق بين العرش والشعب المغربي. On this glorious day, we commemorate the 72nd anniversary of the Revolution of the King and the People, a historic occasion that reflects the unwavering bond between the Throne and the people. #TOURBA #PioneeringtheFutureofFarming

نستحضر ذكرى استرجاع إقليم وادي الذهب في هذا اليوم التاريخي، و هي مناسبة نعبّر فيها عن فخرنا، وعزمنا المتجدد على مواصلة درب التنمية والتطور. On this historic day, we commemorate the recovery of Oued Eddahab, an occasion through which we express our pride and determination to continue on the path of development. #TOURBA #PioneeringtheFutureofFarming