I first met Sara Gotfredson at a women’s sports club monthly session organized by Sports Innovation Lab. She spoke about the need for a simpler way to buy into women’s sports, and it immediately resonated. Having both spent years at ESPN and Twitter, we’d seen the same challenge up close: everyone agrees women’s sports deserves more investment, but almost no one spends time on the how.
That conversation sparked Trailblazing Moments, a partnership between Trailblazing Sports Group and Transmit built to move brands from intention to action.
With Trailblazing Moments, brands can now make a single turnkey deal that spans the WNBA, NWSL, FIFA, UEFA Women’s Champions League, and more. Instead of fragmented rights or traditional ad breaks, we’re creating incremental inventory to solve for scale, horizontally connecting multiple women’s sports properties into one unified buy. Powered by streaming-specific formats like picture-in-picture, L-Bar, and vertical overlays, it unlocks 30%+ more monetizable inventory per stream and drives measurable results: higher brand recall, stronger favorability, and direct connection to Gen Z and female sports fans.
Women’s sports fandom is surging, but the monetization infrastructure hasn’t caught up. Trailblazing Moments is about closing that gap, shifting the focus from why to how, and giving brands a scalable way to invest in the most engaged audiences in sports.
As a new girl dad, I’m proud to help build a future where investment in women’s sports matches the passion of its fans, and equally proud of what our collective team is building together.
Today’s feature in Sports Business Journal by Rob Schaefer highlights what we’re building together - link in comments.
