Tonight’s #TrailblazingTuesday is coming to you from LA — but I’m en route to Ojai for the espnW Summit, one of my favorite gatherings in women’s sports. Rachel Epstein and her team always bring the 🔥. But as headlines today focus on layoffs rippling through tech and retail, I can’t help but think: the best ROI story for brands is women’s sports. From brand loyalty to cultural impact to reaching Gen Z with authenticity, women’s sports deliver results and meaning at the same time. So take these stats. Re-post them. Re-source them. Use them in your next pitch deck. And if you’re ready to prove out traillazing ROI, Trailblazing Sports Group is here with the insights AND partnership opportunities in media, athletes, and partnerships to help you do it.
Trailblazing Sports Group
Marketing Services
Los Angeles , CA 1,009 followers
Revolutionizing brand investment in women's sports.
About us
Revolutionizing brand investment in women's sports. Creators of the Trailblazing Marketplace - the first and only media and sponsorship marketplace for women's sports.
- Website
-
www.trailblazingsports.com
External link for Trailblazing Sports Group
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Los Angeles , CA
- Type
- Self-Owned
- Founded
- 2022
- Specialties
- women's sports , sports media, sports marketing, integrated partnerships, sports sponsorships, women's sports media, brand building, digital media, streaming media, advertising, and social media
Locations
-
Primary
Get directions
Los Angeles , CA 90049, US
Employees at Trailblazing Sports Group
Updates
-
So when I heard the NHL will charge $2 billion for its next expansion team — plus another half-billion in arena costs — I couldn’t help but compare it to something close to my heart - the entire women's sports ecosystem! Let me know your thoughts on my #trailblazingtuesday take this week....
Founder, Trailblazing Sports Group. Women's Sports Advocate. Sports Sponsorship Guru. Revenue Generator. X ESPN/Disney
🏒 One NHL Team = The Entire Women’s Sports Industry? You read that right. A single NHL expansion team could soon cost $2.5 billion — the same valuation McKinsey projects for the entire U.S. women’s sports ecosystem by 2030. Let’s unpack why that math doesn’t add up in tonights #trailblazingtuesday
-
#TrailblazingTuesday playoff fall ball energy ⚽️🍁
Founder, Trailblazing Sports Group. Women's Sports Advocate. Sports Sponsorship Guru. Revenue Generator. X ESPN/Disney
Local market energy. Explosive star power. Brand-loyal fans. #trailblazingtuesday fall edition is here, and so too is the race towards the NWSL Playoffs. So go grab your PSL and head to a game in your city this weekend...you can catch me at ACFC! 🏟️⚽️🍁💥
-
#TrailblazingTuesday - Movements (and Moments!) That Matter. ⤵️
Founder, Trailblazing Sports Group. Women's Sports Advocate. Sports Sponsorship Guru. Revenue Generator. X ESPN/Disney
#TrailblazingTuesday - spotlighting a courageous leader, and how brands can join the #paytheplayers movement. #QueenPhee. 🎤⤵️
-
Changing the game together, Bo Han! Thrilled to share that Transmit and Trailblazing Sports Group are teaming up to create NET NEW inventory in women’s sports. This partnership makes it easier than ever for brands to plan around women’s sports with creative, contextual messaging that aligns with the moments that matter most to fans. A big thank you to Rob Schaefer, Rachel Axon, and the entire women’s sports team for not only covering our partnership, but also shining a spotlight on the incredible opportunities for brands to authentically connect with fans of women’s sports. LFG!
I first met Sara Gotfredson at a women’s sports club monthly session organized by Sports Innovation Lab. She spoke about the need for a simpler way to buy into women’s sports, and it immediately resonated. Having both spent years at ESPN and Twitter, we’d seen the same challenge up close: everyone agrees women’s sports deserves more investment, but almost no one spends time on the how. That conversation sparked Trailblazing Moments, a partnership between Trailblazing Sports Group and Transmit built to move brands from intention to action. With Trailblazing Moments, brands can now make a single turnkey deal that spans the WNBA, NWSL, FIFA, UEFA Women’s Champions League, and more. Instead of fragmented rights or traditional ad breaks, we’re creating incremental inventory to solve for scale, horizontally connecting multiple women’s sports properties into one unified buy. Powered by streaming-specific formats like picture-in-picture, L-Bar, and vertical overlays, it unlocks 30%+ more monetizable inventory per stream and drives measurable results: higher brand recall, stronger favorability, and direct connection to Gen Z and female sports fans. Women’s sports fandom is surging, but the monetization infrastructure hasn’t caught up. Trailblazing Moments is about closing that gap, shifting the focus from why to how, and giving brands a scalable way to invest in the most engaged audiences in sports. As a new girl dad, I’m proud to help build a future where investment in women’s sports matches the passion of its fans, and equally proud of what our collective team is building together. Today’s feature in Sports Business Journal by Rob Schaefer highlights what we’re building together - link in comments.
-
#TrailblazingTuesday PSA: If You Want Tomorrow’s Sports Fans, Invest in Women’s Sports Today. (And stock more USWNT player jerseys for Halloween DICK'S Sporting Goods Champs Sports Big 5 Sporting Goods)
Founder, Trailblazing Sports Group. Women's Sports Advocate. Sports Sponsorship Guru. Revenue Generator. X ESPN/Disney
The Next Generation of Sports Fans? They’re Growing Up on Women’s Sports. And we have the data, insights, and my trick-or-treating as Rapinoe to prove it! Read on in tonight's #trailblazingtuesday.
-
Founder, Trailblazing Sports Group. Women's Sports Advocate. Sports Sponsorship Guru. Revenue Generator. X ESPN/Disney
Where it all began — and where it’s going. Tonight's #TrailblazingTuesday leans into the power of AI in women's sports.
-
Labor of Love. 💪
Founder, Trailblazing Sports Group. Women's Sports Advocate. Sports Sponsorship Guru. Revenue Generator. X ESPN/Disney
Tonight’s #TrailblazingTuesday Labor Day edition spotlights the game-changing CBAs—and the players and Players unions rewriting what’s possible in women's sports.
-
For too long, brands have said: “We want to invest in women’s sports, but the inventory isn’t there.” That ends today. We’re solving the problem by creating NET NEW inventory around women’s sports — and proudly introducing TRAILBLAZING MOMENTS💥
Founder, Trailblazing Sports Group. Women's Sports Advocate. Sports Sponsorship Guru. Revenue Generator. X ESPN/Disney
Brands want in. Fans are ready. The inventory? Well, we just created it. Tonight's #TrailblazingTuesday unveils Trailblazing Moments - creating net new inventory designed to connect brands directly to the biggest moments in women’s sports! #trailblazingmedia #netnew #adinnovation #nomoreexcuses