Transmit

Yesterday, Scott Young laid out the vision for the future of sports rights monetization and the fan experience on streaming. Great discussion with Gareth Rees and Keith Bedford at SPORTEL in Monaco!

Earlier this week I had a great conversation with Dave Bernath, CEO of Wurl, Scott Young, Co-Founder of Transmit, and Kathy Argyriou, Head of Publisher Sales at FreeWheel on our EMARKETER #techtalk about WURL's new #CTV trends report and all that's ahead for free ad supported #streaming. Catch the playback here: https://lnkd.in/ecdC4HHq.

Excited to join Christy Tanner and Victoria Tuzova at Streaming Media 2025 next Monday! We’ll discuss how fan experiences are shaping the future of streaming live sports. Would love to connect or catch up if you'll be there! Save 25% with code SPK25: https://lnkd.in/g6B2AbYZ

Brands are eager to get involved with women’s sports, but traditional advertising inventory in women’s sports is often perceived as scarce. Transmit is proud to announce our partnership with Trailblazing Sports Group and the launch of “Trailblazing Moments,” a new offering built specifically for women’s sports. This partnership allows brands to reach women’s sports fans across WNBA, NWSL, UEFA Women’s Champions League, and more with moment-specific creative. See the full Sports Business Journal article in the comments.

Our CPO, Scott Young, joins eMarketer and FreeWheel to unpack the latest FAST trends, viewer behavior, content, and how advertisers win in streaming. Today, September 30, at 2 PM ET. https://lnkd.in/ex6cj-ee

SSPs are losing their position within advertising’s supply chain.  My recent article in AdExchanger details some thoughts on why and the opportunity SSP’s still have to deliver greater value to the streaming media advertising market. The short version:   - The Trade Desk has made its position clear - Being agnostic isn’t a strength anymore, it’s a liability - If SSPs want to thrive, they need to stop being neutral and start being useful The Opportunity: - Reclaim pricing power  - Drive incremental revenue growth for media owners - Create new & proprietary ad supply that buyers cant get anywhere else - Establish demand sources that are unique, premium & diversified Demand-side platforms shouldn’t dictate the entire marketplace. If SSPs move beyond plumbing and embrace differentiation, they can still restore the balance that the advertising marketplace requires to recognize its full potential. https://lnkd.in/ewWWBCwb

New AdExchanger byline from our CPO, Scott Young SSPs are running out of time. Years of neutrality to DSPs, publishers, and outcomes have erased their value. To endure, they must stand out by building innovations publishers can’t replicate and unlocking new revenue https://lnkd.in/e6WwfUhX

Sharp & conviction-driven take by my teammate & Transmit cofounder, Scott. Supply-side platforms are facing extinction because neutrality is no longer a strategy. For years, being “agnostic pipes” ceded their core advantage, access to demand, to players like The Trade Desk. The ones that survive won’t be brokers, they’ll be builders. They’ll create differentiated value by unlocking inventory that’s scarce, contextually relevant, and premium. And there’s nothing more premium than live sports. It’s real-time, cultural, and impossible to commoditize. The opportunity isn’t just selling the same ad pods, it’s inventing new incremental inventory around highlights, replays, and in-game moments that fans actually care about. Inventory that didn’t exist in linear, but now can be made addressable at scale. That’s the work we’re doing at Transmit: re-architecting monetization to grow the pie, not just shift it. We’re building new, innovative ad formats that improve the fan experience while creating value in an already compressed rights market. Take UFC as an example...their rights fees doubled, but it’s safe to say monetization hasn’t. That’s where we come in: delivering incremental, targeted, addressable, and contextually relevant inventory that helps publishers and rights holders close the gap between soaring rights costs and sustainable economics. SSPs that endure will do the same — stop being neutral pipes, and start creating tangible value for the entire ecosystem. [Link to article in comments]

 Exciting news! We’re proud to share that Transmit has been shortlisted in the SportsPro Media Awards 2025 for:  Best Tech Company    Innovation of the Year    Best Use of AI It’s an honor to be recognized for our hard work and growth. This is a true testament to the impact of every team member over the past year. A huge thank you to our partners and community for being part of this journey! #SportsTech #Innovation #AI