TripleLift

Premium, high-quality data drives better results. 📈 To achieve efficiency at scale, TripleLift and Vodafone launched a programmatic campaign leveraging TripleLift's curated purchase intent audience data, designed to capture performance with precision. Campaign Highlights: 🏁 3X Faster Attention Gained 💰 2X More Efficient CPM 👀 96% Seen by Percentage "TripleLift transformed our broadband customer acquisition. Using purchase intent data, we efficiently reached in-market audiences, resulting in lower CPMs, premium ad placements, and strong click and conversion rates." --Vodafone's Programmatic Specialist, Jonny Tiplady Great work, team! Alastair Stirling, Marie Mayssaa El Koussa, and Luke Taplin-McCallum Ready to elevate your next programmatic campaign? Let's connect. 🔗 Full Case Study: https://hubs.li/Q03P63cp0

Creative drives 70% of your campaign performance. So, what can you do to ensure your creative gives you the competitive edge? 📈 🎨 Test. 📊 According to our research with EMARKETER, more marketers are looking to work with their partners to establish a creative roadmap—testing new formats to identify key market opportunities to help them break through the noise. Ready to start testing? Hear more from Taylor Stewart, Head of Global Retail Media Engagement at TripleLift, in this conversation with EMARKETER’s Arielle Feger. #AdTech #RetailMedia #ProgrammaticAdvertising #DigitalAdvertising

Recently, members of the TripleLift team headed to One to One Biarritz for an incredible three days packed with productive meetings and insightful discussions. 🧡 🥳 We’re so grateful to have had the opportunity to connect with so many people as committed to creativity, innovation, and transparency as we are. We’re ready for the next phase of #AdTech — are you? Big thanks to Sonia Mamin Pousset for the opportunity, and to the TripleLifters who made it all happen: Megan Heady, Frazer Locke, Alexandra Watenberg, Thierry Adler, Marie Mayssaa El Koussa, Antoine Sanmarty, Delphine Majoie, Julien Gardès, Prune Nouvion, and Raphael Dibaji. #DigitalAdvertising #ProgrammaticAdvertising #AdInnovation

✅  We’re officially certified! TripleLift is now part of Amazon’s DSP Certified Supply Exchange (CSE) Program — a major milestone in our mission to deliver better creative, better supply, and better results across the open web. TripleLift now brings enhanced creative technology, premium inventory, and smarter optimization directly to Amazon DSP buyers, helping advertisers connect with audiences more effectively through: ✔️ High-impact, cross-format creative solutions ✔️ Advanced optimization and bid intelligence ✔️ Premium, addressable supply across web, CTV, and retail media From Native Responsive Ecommerce (REC) to enhanced Online Video, and CTV, we’re proud to help advertisers scale creative that performs, and excited to keep reinventing the ad experience while building a better programmatic ecosystem for brands, publishers, and consumers alike. Read the full announcement here: https://hubs.li/Q03NsbbJ0 #AdTech #DigitalAdvertising #RetailMedia #CTV #ProgrammaticAdvertising

We're leaving Advertising Week feeling incredibly energized and grateful! It was a wonderful opportunity to connect and participate in real, meaningful conversations with passionate people. 🎉 🧡 Here are some of our highlights: 📺 The Future of CTV Advertising 📺 Beyond the Break: Redefining Creative on CTV, featuring TripleLift CRO, Ed Dinichert, and Matthew Van Houten, SVP, Product & Partnerships, DIRECTV Advertising, was a fascinating session exploring CTV ad innovation, specifically diving into Pause Ads and how creative technology is transforming Connected TV into a powerful platform for both storytelling and commerce. ✨ The FQ Lounge ✨ "Philosophy in Practice: How Personal Values Drive Professional Impact" was a standout. During this illuminating panel, Jennifer Lee, CCO, TripleLift, reminded us that: ✅ Leadership is about service, not status. ✅ Trust builds high-performing teams. ✅ No matter where you are, there are opportunities for growth. A big thank you to The Female Quotient and the panelists for this wonderful conversation. And thank you to all who connected with us at American Advertising Federation Advertising Hall of Achievement event and throughout the week. We can't wait to carry this momentum forward! #AdvertisingWeek #AWNewYork25 #CTVDigital #AdInnovation

Creative is the difference-maker. Accounting for 70% of overall campaign success, it is the key performance lever for differentiation and accelerated growth. 📈🎨 The question for decision-makers isn’t whether creative matters, but whether their organization has the systems, standards, and capabilities to scale it effectively across every touchpoint that matters to their customers. Check out our latest blog post for more insights and highlights from our recent report with EMARKETER. 🔗 https://hubs.li/Q03MRkBM0 #AdTech #DigitalAdvertising #AdCreative #AdInnovation

Another illuminating discussion at the FQ Lounge! 🎉 "Philosophy in Practice: How Personal Values Drive Professional Impact" at Advertising Week yesterday was packed with great takeaways. Here are three key insights that really stand out: 💡"Blossom where you're planted." There are always opportunities to grow, no matter where you are. 💡 Leadership is about service, not status. A powerful reminder of what true leadership looks like. 💡 Consistency is key for building trust, and trust is the foundation of high-performing teams. The best ideas happen when we share perspectives, challenge norms, and commit to creating a more inclusive industry. Thank you to The Female Quotient for hosting this vital conversation, and to the brilliant participants for sharing their wisdom: Alison Hiatt, Chief Marketing Officer, Vera Bradley Designs Inc. Kara Puccinelli, Chief Customer Officer, Nexxen Tamara Alesi, CEO, Mediaplus Group Jennifer Lee, Chief Customer Officer, TripleLift Moderator: Touseef Mirza, Co-CEO, Purpose Hive #AdTech #AWNewYork2025 #Leadership #DigitalAdvertising

We’re testing more than just innovative #AdTech solutions at the office—we're testing friendship! Vanshika Mathur and Deandra Trelawney are putting their bond to the ultimate test. 🏆 Tune in to see if they pass! ▶️ 💻 And yes, we do have open roles. Check them out here! ➡️ https://hubs.li/Q03MkXTD0 #DigitalAdvertising #CTV #RetailMedia #Careers

#AWNewYork25 is off to a great start! 🧡 🎉 Earlier today, TripleLift CRO, Ed Dinichert, and Matthew Van Houten, SVP, Product & Partnerships, DIRECTV Advertising, sat down to chat about the latest in CTV ad innovation, from what's working today, what we're looking forward to in the future, and how creative technology is transforming CTV into an incredible platform for both storytelling and commerce. We are keeping the momentum going tonight at the American Advertising Federation Advertising Hall of Achievement Cocktail Party (reach out to your TL contact for more info). And tomorrow at The FQ Lounge (The Female Quotient), you can catch TripleLift's CCO, Jennifer Lee, at Philosophy in Practice: How Personal Values Drive Professional Impact, alongside a panel of amazing industry leaders. Let's connect at Advertising Week! #AdTech #CTV #AdInnovation #DigitalAdvertising

CTV has evolved into more than just a reach play—it’s now a canvas for creative innovation. 📺 🎨 And viewers are noticing:    ✨ 67% distinguish innovative CTV formats from standard ads  ✨ 77% say these ads feel informative rather than disruptive When viewers value the experience, it opens the door for new opportunities. That’s why shoppable formats that enable commerce opportunities like Pause Ads and retail media integrations matter so much. They blend into the viewing experience in a way that feels natural, while giving brands a chance to connect, engage, and drive transactions. The winners in CTV will be those who combine creativity and technology to deliver experiences people notice, value, and act on. Check out our latest report, Taking a Pause: Turning CTV Creative Into Action, to explore how creative technology is reshaping the CTV landscape, and how you can elevate your next campaign. 🔗 https://hubs.li/Q03MhSzY0 #CTV #Streaming #AdTech #DigitalAdvertising #CTVAdvertising