Trivium Group

Amazon Ads has officially partnered with Netflix. Brands will be able to access Netflix’s premium ad inventory directly through Amazon DSP. This is bigger than just new inventory. The true advantage comes from how those ads are targeted. Amazon owns the most valuable first-party dataset in the industry: verified shopping behavior. That data can now be applied to campaigns running on Netflix. Here’s what that unlocks for advertisers: - Reach shoppers who have searched for your category on Amazon - Target customers who already purchased from your competitors - Connect with audiences actively showing intent to buy what you sell Instead of broad, upper-funnel CTV campaigns, advertisers can now drive precision targeting inside Netflix’s premium content. The result: - One platform to plan and execute across premium publishers - Streamlined workflows for complex campaigns - Demand capture at scale, not just awareness For brands ready to evolve their DSP strategy, the time is now. Want in? Book a DSP strategy call - Link in comments

Most agencies treat Amazon DSP like it’s PPC. That’s why most agencies fail at it. Sam Lee doesn’t. Sam is one of the top minds in Amazon DSP. 7+ years of DSP expertise Scaled 300+ brands Built and exited his own company Led DSP strategy at one of the biggest aggregators in the world Now, he’s leading DSP here at Trivium. If you want to scale profitably with DSP, you need someone who understands: - How to build funnels - How to target the right audiences - How to drive conversions across the entire customer journey That’s what Sam does better than anyone. We’re excited to have him, and our clients are extremely happy with the results. If you’re ready to unlock DSP the right way, book a call with Sam - Link in comments This is the guy you want on your side.

Stop guessing what your customers want. They're already telling you, and for free. Your competitors' negative reviews are an untapped goldmine of market intelligence. While most brands spend thousands on research, the answers are sitting in plain sight: 1-star and 2-star reviews reveal exactly what frustrates customers and what they wish existed instead. Here's how to turn competitor pain points into your competitive advantage: → Collect negative reviews from competing products (focus on 1-2 star ratings) → Analyze patterns to identify the top recurring complaints → Build your value proposition around solving those exact problems Your competitors have already done the expensive work of discovering what doesn't work. Their customers have provided a detailed roadmap of unmet needs. The brands that win aren't the ones with the biggest budgets: they're the ones that know how to listen. At Trivium Group, we help brands leverage competitive intelligence to build data-driven strategies that actually convert. Ready to stop guessing and start growing? Let's talk strategy. Book a call with us - Link in comments.

Do you feel like you’ve hit a ceiling on Amazon? One of our clients did. 100+ products. Great retail performance. But on Amazon? Sales weren’t scaling. The problem? Lack of exposure and targeting. DSP was the obvious solution. Here’s how we fixed it: EXPOSURE Competitor targeting (buyers + viewers) Similar product targeting In-market targeting ENGAGEMENT Retargeted window shoppers Contextual targeting in real time LOYALTY Retargeted past buyers Cross-sold related products The result? Revenue grew 226%. Profit grew 205%. And the client unlocked massive, sustainable growth. If you want this kind of scale, DSP might be your answer. Book a call to see how our VP of DSP, Sam Lee, can build the same funnel for your brand - Link in comments

If you’re not using Amazon DSP to its full potential, you’re leaving money on the table. Most agencies have no idea how to run DSP. Why? Because they treat it like PPC. But DSP is nothing like PPC. That’s where most agencies fail.. and where we win. Sam Lee, our VP of DSP, has been running Amazon DSP for 7+ years. He’s scaled brands across categories using DSP the way it’s meant to be used: To build exposure, convert audiences, and maximize repeat customers. Right now we only have 2 spots left. If you want your DSP strategy built the right way, this is your chance. Stop wasting your ad budget. Book a call with Sam - Link in comments

Your competitors aren't beating you with better products. They're beating you with better video strategy. And most Amazon brands don't even realize it's happening. Here's the reality: In 2025, brands winning on Amazon have figured out the video content funnel. They know exactly which video goes where, what converts, and what's a waste of money. The brands losing? They're guessing. Throwing content at the wall. Hoping something sticks. That's why our VP/DSP expert Sam Lee and Rob Wiltsey, CEO of VideoFresh, are hosting a free LIVE masterclass on October 16th at 11 AM PST. They’ll share: - The Amazon Video Content Funnel Blueprint (what goes where and why) - The Perfect Amazon Product Video structure - The 5 mistakes killing your video ROI - Where AI actually helps vs. where it tanks your performance Rob will share proven techniques from his campaigns: brands that have increased conversions by 50%, doubled ROAS, and slashed ad spend by more than half. Register now - Link in comments

Your ads views were high, but your conversions are flat? The problem isn’t your product or your creatives. It’s your funnel. If you want to learn how to fix this: On October 16th at 11 AM PST, Sam Lee (Or VP at Trivium) and Rob Wiltsey (VideoFresh) will host a free live masterclass breaking down: - The Amazon Video Content Funnel Blueprint - The 5 deadly mistakes sellers make with Amazon videos - Tips for high-converting video ads that actually drive sales - Amazon-Netflix DSP advertising opportunities Rob will share proven techniques to help brands increase ROAS by 5x. Your Amazon ads aren't broken. Your strategy is. Learn directly from the pros: https://hubs.la/Q03M-FBc0

Trivium Group didn’t start as an agency. It started as a need. Our founder, Mina Elias, built Trivium to solve the exact problems he faced as a brand owner. The lack of accountability. The lack of strategy. The lack of results. He built what was missing. And the market responded. From that vision to INC5000, Trivium has grown by focusing on one thing: Helping brands win on Amazon, profitably and at scale. We didn't just make the list, we ranked #170 out of 5000. Want to be part of this success? Book a call with us - Link in comments.

One of the biggest objections we hear from DTC brands: “Amazon takes too much in fees.” But here’s the truth: Most brands are already paying more... they just don’t call it “fees.” Let’s break it down: Facebook & Instagram ads? Often 20%+ of revenue, gone before a single order is fulfilled. Shopify or e-com platforms? Transaction fees, apps, integrations. Fulfillment & shipping? Every package eats into margins. Customer support? Refunds, chargebacks, and overhead costs. By comparison, Amazon’s ~33% fee covers: - Access to 200M+ Prime members - Trusted fulfillment with 2-day delivery - Built-in customer service - Organic visibility and reviews that compound over time Here’s the irony: Brands avoid Amazon because of “fees”… but end up spending more trying to survive in DTC alone. The smartest companies use Amazon to acquire customers at scale. Then, they build higher-margin repeat purchases on their own channels. Amazon isn’t the expense. It’s the opportunity. Book a strategy call with us - Link in comments.

Scaling a supplement brand on Amazon is brutal. Regulations. Competition. Saturated keywords. So how did we help Primal Queen scale +600% in revenue? Not with hacks. Not with guessing. With data precision. Here’s what mattered most: Finding overlooked keywords in search reports Targeting purchase-heavy terms with low visibility Using PPC to accelerate organic rank Shifting budgets constantly to fund what converts Optimizing creatives to squeeze more from existing traffic The result? $262K → +$2M/month in revenue. Lesson: Amazon growth doesn’t come from spending more. It comes from spending smarter. That’s how our team at Trivium scales brands in competitive markets. Want to know if you have hidden profit drivers in your account? Book a call – Link in comments