True Botanicals

It was such an honor to speak at BeautyMatter NEXT50 alongside David Yi and Éva Goicochea. Thank you to Kelly Kovack for including me in a discussion that is so close to my heart: "Bigger Than Beauty: Building Brands That Matter" I was so inspired by David and Eva and thrilled to be part of the conversation. Kelly, thank you for making it so fun, easy and meaningful! #truebotanicals #NEXT50

Our True Botanicals x Sorette launch at Credo Beauty store in San Francisco last week was one to remember. We spent the day in connection, beginning with an intimate influencer gathering in the morning and closing with a room full of moms and moms-to-be in the evening. The energy was pure magic, filled with curiosity, thoughtfulness, and honesty about what it truly means to care for yourself during the motherhood journey. Watching Sarina Godin lead a masterclass on True Botanicals products reminded me why we built Sorette in the first place. For moms, time is limited and energy is stretched thin. A trusted 3-step routine can make all the difference. That’s where the Sorette Seal of Approval comes in, giving clarity and confidence in every choice. The Sorette Seal creates wins at every level: For the retailer — guiding customers to the right products faster, giving store teams confidence, and helping turn interest into sales. For the brand — standing out in a crowded market and building real trust with women who are eager to learn and discover. For the consumer — cutting through the noise, removing the guesswork, and feeling at ease with every choice they make. This event showed what’s possible when the right partners come together — a retailer leading with integrity, a brand rooted in ingredient safety and efficacy, and a platform demanding transparency and building the first product standard for motherhood. Together, we create something bigger than any one of us. ❤️ Excited to continue growing this community and welcoming more like-minded brands to the Sorette Approved movement.

The day Sarina Godin from True Botanicals reached out, I had a feeling this would be the start of something really special. If you’re in clean beauty, you know that Hillary Peterson is one of the pioneers. She created True Botanicals, a brand that proved you can have luxury, safety, and efficacy without compromise. When I spoke with Sarina Godin she didn’t just understand Sorette… she believed in it. She saw the trust gap we’re closing for the motherhood consumer and said, “We’re in.” Since that day, Sarina Godin and the entire True Botanicals team have shown up with heart, collaboration, and an unwavering belief in this mission. Today, we launch 28 True Botanicals products, now Sorette Approved. For us, this isn’t just another launch, it’s a milestone that fills us with gratitude. It clearly shows that the brands leading their categories share our belief that moms deserve better, and that together we can raise the standard. And in honor of this partnership, we’re teaming up with Credo Beauty (a dream!) to celebrate True Botanicals Sorette Approved collection, which moms can now confidently shop at any Credo Beauty store. If you’re in the Bay Area, join us at the Credo Beauty Fillmore Street store on Thursday, 8/28 for an evening celebrating the launch of this beautiful partnership, and a master class where we’ll chat through a Sorette Approved True Botanicals routine, perfect for the motherhood journey. RSVP link in comments. ❤️