Unstereotype Alliance

🇦🇷 This week companies, agencies, media outlets, academic institutions, and young people headed to Buenos Aires for the Unstereotype Alliance's first ever regional forum. Attendees and 40+ speakers from across the region were united by their mission: to build narratives that shape a future free from stereotypes. Read more about the event: https://lnkd.in/eUaCe5cv The event was organized by the 14 members and strategic allies of the Argentinian Chapter of the Unstereotype Alliance. Huge congratulations to everyone involved for putting on such an inspiring event ⭐ We'll keep sharing updates and insights from the event in coming weeks.

Want more loyal customers? Create inclusive advertising. Industry-first research from the Unstereotype Alliance and Saïd Business School, University of Oxford, proves that brands delivering inclusive ad campaigns see: 15% higher customer loyalty 62% higher likelihood of being a customer's first choice Inclusive advertising helps build a better today, and tomorrow. ➡️ https://lnkd.in/ei6Q7q_W

Tomorrow the Argentina National Chapter of the Unstereotype Alliance are hosting the first regional forum in Latin America and the Caribbean focusing on cultural transformation through inclusive narratives. The Unstereotype Alliance Argentina Summit will include a series of in-depth conversations on the inclusion and portrayal of people in all their diversity; gender equity in the age of artificial intelligence; and advertising and marketing without stereotypes. The Summit will also be streamed live on Youtube. 🗓️ 14 October | 09:00 UTC-3 📺 Watch live (ES): https://lnkd.in/eea4EH2F

Girls shouldn’t be limited by stereotypes. Let’s build a better future for ALL women and girls. #Dayofthegirl

We were at Advertising Week in New York this week. Our Members and Allies were championing a future free from stereotypes. All of our achievements are a direct result of our dedicated and passionate Members and Allies around the world 🌟 Here are some of their successes from Ad Week:

Industry-first research proves that inclusive advertising boosts your sales today AND tomorrow. The data is irrefutable: ✅ 3.5% higher shorter-term sales ✅ 16% higher longer-term sales Led by the Unstereotype Alliance and Saïd Business School, University of Oxford, the report presents an undeniable case for inclusive advertising Read full report - https://lnkd.in/ei6Q7q_W

Gender equality is unfinished business — and unrealised potential — for the world. Last week UN Women launched a new report building on these findings — 𝐔𝐧𝐟𝐢𝐧𝐢𝐬𝐡𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐒𝐞𝐜𝐭𝐨𝐫 𝐚𝐧𝐝 𝐆𝐞𝐧𝐝𝐞𝐫 𝐄𝐪𝐮𝐚𝐥𝐢𝐭𝐲 — calling on governments, businesses, and communities to push forward to create a better future #ForAllWomenAndGirls. The report reaffirms what our Business Case for Inclusive Advertising found last year: leaving inclusion behind is bad for business and society. Read the new report ➡️ https://lnkd.in/dvmBKbn6

Everyone in the marketing ecosystem, no matter their role or level, can help build better ads by asking one simple question: Who is Missing? Unstereotype Alliance Australia’s research shows the need is urgent: 41% of women and 59% of men say they don’t see themselves represented in advertising, with Australians who live at the intersection of identities most likely to feel excluded. 🇦🇺 Last week, our Australia chapter launched its ‘Who’s Missing' campaign to close this gap. Join the campaign ➡️ https://lnkd.in/evuGFYuJ Inclusion isn’t just the right thing to do - it’s the future of effective, resilient, and trusted brands. Sam Turley Mindshare Australia & New Zealand Sara Shams Ethnobility Sarah Bailey VML Rose Herceg WPP Media Australia & New Zealand Anna Konieczny Priya Addams Williams Shift 20 Initiative Dylan Alcott Foundation Michelle Gazzola Mars

“Lives of women and girls around the world depend on how bold, how committed and how ethical we are in work, in our investments, and in the message that we are broadcasting to the world.” As the world gathered at United Nations for #UNGA we spoke to Paloma Escudero, UN Women's Director of Communications and Advocacy, about the power of communication, and the role the Unstereotype Alliance is playing in building a better future #ForAllWomenAndGirls.