We’re proud to be recognized by Black Book Research as a 2026 Top Vendor in the Master Data / MPI / Provider Directory category! This recognition is based on independent user experience rankings from over 8,000 verified participants across more than 3,000 provider organizations nationwide — spotlighting vendors leading the modernization of health information management. At Verato, we’re honored to be part of this distinguished group helping healthcare organizations connect, manage, and trust their data. Our mission has always been to enable true data integrity and interoperability — empowering smarter, safer, and more connected care. Thank you to our customers, partners, and the healthcare professionals who trust Verato to advance the future of digital health. 🔗 Read the full announcement here: https://lnkd.in/eM4wxE3V? #HealthInformationManagement #BlackBookResearch #HealthcareInnovation #Interoperability #DataIntegrity #AIinHealthcare #ProviderDirectory
Verato
Software Development
McLean, Virginia 4,990 followers
Powering exceptional experiences everywhere by solving the problem that drives everything else - knowing who is who™.
About us
Verato® powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. Verato MDM Cloud™, the next generation of master data management, delivers unprecedented data intelligence and interoperability by combining the most accurate identity resolution and enrichment with advanced insights, identity verification, and data governance. Verato re-imagines master data management (MDM) to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed-to-value, enterprise grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.
- Website
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https://verato.com/
External link for Verato
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- McLean, Virginia
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Identity Matching and Correlation, MDM (Master Data Management), HIE (Health Information Exchange), MPI (Master Patient Index), SaaS (Software-as-a-Service) and Cloud, Big Data, Customer Data Integration, 360 Degree Customer View, Longitudinal Records, Enterprise Master Patient Index, Referential Matching, EMPI, Public Health, Healthcare Payers, Healthcare Technology, Provider Data Management, Patient Identity Resolution, Data Enrichment, Healthcare Interoperability, Population Health, Digital Patient Engagements, and Data Analytics and Reporting
Locations
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Primary
1751 Pinnacle Drive
Suite 1700
McLean, Virginia 22102, US
Employees at Verato
Updates
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Master Data Management (MDM) is no longer a "back-office basic"—it's the strategic foundation for digital transformation. Every critical initiative, from AI and advanced analytics to personalized customer experience and enterprise interoperability, depends entirely on trusted, accurate data. Specifically, it depends on identity intelligence. We believe this strategic imperative deserves a stage that matches its importance. That’s why we took a bold step, illuminating Times Square to make a statement: We're bringing identity intelligence center stage. From our home base in McLean, VA to the bright lights of NYC, this moment celebrates: 🧑💻 The data & IT pioneers championing accurate identity for their organizations. 🔭 A clear vision for helping every company in Knowing Who Is Who™. Identity intelligence is the world's most critical data challenge, and we're committed to solving it. Join us in celebrating this milestone and learn how next-generation identity intelligence can fuel your strategic initiatives: https://lnkd.in/gA2GVTJX #MDM #IdentityIntelligence #DataStrategy #AI #DigitalTransformation #MasterDataManagement #DataGovernance #DataQuality #DataAnalytics #CustomerExperience #EnterpriseInteroperability #IdentityManagement #DataDriven #DigitalInnovation #DataPioneers
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Verato, Snowflake, and Baptist Health unite to power AI-ready transformation At this year’s Gartner IT Symposium/Xpo™, Verato CEO Clay Ritchey, Aaron Miri of Baptist Health, and Todd Crosslin of Snowflake will explore how identity intelligence unlocks trusted data for advanced analytics, AI, and Customer 360 strategies. When organizations can connect identity across every system, they transform siloed data into real-time intelligence that drives better decisions, stronger engagement, and measurable growth. 📅 October 23 | 11:30 a.m. 📍 Swan Ballroom 10 🔗 Read the full announcement: https://lnkd.in/gjiuKs2Z 🕑 Book time to meet with Verato and we'll donate a Lego set to Driscolls Children's Hospital on your behalf: https://lnkd.in/gwXEbS5z #GartnerSYM #GartnerITSymposium #AIReady #DigitalTransformation #DataStrategy #Verato
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🚀 Calling all agents of change, ✨ Connect. Build. Give. We’re heading to Gartner® IT Symposium | Xpo, October 20–23 in Orlando, FL! Schedule a time to meet with us at the event and you’ll receive a LEGO® 007 set — plus, we’ll donate one to Driscoll Children’s Hospital on your behalf. 🧱💙 Let’s build something great together — both in identity and in the community. 📅Book your time to connect with our team 👉 https://lnkd.in/gwXEbS5z #GartnerSYM #Verato #AgentsOfChange #IdentityData #LEGO #GivingBack #DigitalTransformation #GartnerXpo #OrlandoEvents #HealthcareInnovation
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Cyber threats in healthcare are growing more sophisticated — and identity is at the center of it all. Verato CEO Clay Ritchey shares his perspective in Health IT Answers’ Cybersecurity Awareness Month feature. #CyberSecurityAwarenessMonth #HealthIT #HealthcareSecurity #IdentityIntelligence
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🚨Speaking Session Alert | Gartner IT Symposium/Xpo🚨 Digital transformation and AI are only effective with accurate, trusted data. Join us to learn how next-generation Master Data Management can unlock AI-ready transformation across your organization. 📅 Thursday, Oct. 23 ⏰ 11:30 AM – 12:00 PM 📍 Swan Ballroom 10 You’ll hear from industry leaders: ▪️ Clay Ritchey, CEO, Verato ▪️ Aaron Miri, SVP & Chief Digital and Information Officer, Baptist Health ▪️ Todd Crosslin, Industry Principal, Snowflake Together, they’ll share how trusted identity data is the key to scaling your AI initiatives and accelerating digital transformation. Plus all session attendees are entered to win a pair of Ray-Ban Meta AI glasses! #GartnerITSymposium #GartnerITSymposium2025 #GartnerSYM2025 #GartnerSym
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Patient experience doesn’t start in the exam room. It starts the moment they try to log in, schedule, or connect. When identity data is fragmented, duplicated, or inaccurate, even simple interactions become barriers. 👉 Missed test results 👉 Duplicate logins and reminders 👉 Incomplete or conflicting records No digital transformation can succeed without trusted identity data. When identity is unified and accurate, organizations can deliver the seamless, connected experiences patients expect. Read the full blog post: 🔗 https://lnkd.in/gHCsHDpK #PatientExperience #Interoperability #DigitalHealth #HealthcareIT #Verato
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Verato Hits the Big Stage — Times Square Lights Up With Identity Intelligence McLean, VA → New York City → Times Square. We lit up Times Square with our newest billboard ad! Verato is proud to showcase identity intelligence on one of the world's biggest stages—because getting identity right means better decisions and exceptional experiences. #TimesSquare #MilestoneMoment #BrandLove #Verato
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⏰ We’re live at 1 PM ET! Don’t miss today’s webinar on how Baylor Scott & White Health unified 46M+ identities across Epic, Snowflake, and JV systems with Verato—powering trusted data, analytics, and growth. 👉 Register to join here: https://lnkd.in/eNmjDMjU Speakers: Mackenzie Putici, Todd Crosslin, Cody Campbell, Varma G., Nick Orser #customer360 #identitydata #snowflake #customerstory
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Fragmented identity doesn’t just create duplicate records—it creates blind spots in the patient journey. Missed diagnoses, overlooked risk factors, and gaps in preventive care all add up to frustrated patients. Our latest blog explores why longitudinal identity is the foundation of whole-person care—and how Verato enables a unified, connected view at scale. 👉 Read more: https://lnkd.in/esKJwuCA #wolepersoncare #customer360 #identitydataintelligence #patientjourney
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