VML

VML · 2026-01-06T12:02:17.146Z

New Year and a groundbreaking world-first! At VML, we believe in sparking ideas that redefine what’s possible - and our journey to creating T-Rex Leather is proof of that. 🦖 As we kick off 2026, we’re proud to celebrate a world-first breakthrough from our partners at The Organoid Company: the successful digital reconstruction of Tyrannosaurus Rex collagen using AI protein models and fossilised protein fragments! This cutting-edge approach enables the reconstruction and prediction of the structure of critical skin protein collagen from the late Cretaceous period and marks the first time in human history that the fundamental building blocks for this skin (collagen) have been produced using this specific, cutting-edge bio-engineering pathway. Our collaboration is truly transforming material science, with the ambition to create customisable, animal-free biomaterials that go beyond traditional tanning. We’re proud to be part of this groundbreaking innovation alongside The Organoid Company and Lab-Grown Leather Ltd and can’t wait to keep you updated with what’s next. Read more here: https://bit.ly/4q75Lf2 #TRexLeather #VMLInnovation #SyntheticBiology #Sustainability #WorldFirst #AI

Advertising Services

New York, New York 1,054,398 followers

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About us

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Website: http://www.vml.com
External link for VML
Industry: Advertising Services
Company size: 10,001+ employees
Headquarters: New York, New York
Type: Public Company
Specialties: Advisory, Brand Experience, Brand Identity, Commerce, Customer Experience, Data & Insights, Discoverability (Organic/Paid Search), Experiential Marketing, Government Practice, Health Practice, Inclusion Experience, Innovation, Mobility, One-to-One Email Marketing, Paid Media, Public Relations, Social Media, Strategic Studios, Technology, and Vault (Production)

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Updates

VML reposted this
WPP

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This year's #CES wasn't just about the latest technology; it was about integrating innovation into the everyday life of consumers. So what are the strategic implications for brand leaders? Tune in next Wednesday, 21 January as a panel of network experts including WPP's Elav Horwitz and Mathieu Albrand, WPP Media's David Rusli and VML's Brian Yamada and Emma Chiu decode the most meaningful insights from the show. They'll separate hype from genuine signals of change, explore shifting consumer expectations and provide actionable takeaways for brand leaders. 👇 Register now

Decoding CES 2026: strategic insights for brands

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CES 2026 Key Takeaways: Technology Comes to Life CES 2026 showcased how far technology has moved from concept to reality. Across thousands of exhibitions, AI-powered innovation was everywhere, from humanoid robots and physical AI systems to longevity tech, wearable interfaces, and immersive storyworlds. The show floor highlighted advances in robotics at scale, proactive health and longevity solutions, new screenless interfaces like smart rings and AR glasses, and the AI infrastructure enabling real-world deployment. Together, these exhibitions revealed how technology is becoming more intelligent, more physical, and more seamlessly integrated into daily life. Explore VML’s full CES 2026 technology trends here: https://bit.ly/4qlK8rG #CES2026 #PhysicalAI #FutureOfTech #VML
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Agent Hub was made possible by Agent Builder Pro. Part of WPP Open, it’s the no‑code tool our teams use to design, build and scale best-in-class agents. WPP’s Amelia Gandar and her team are behind some the agentic solutions that encode the best of WPP's domain expertise – now curated as Super Agents in the new Agent Hub, available company‑wide. Learn more: https://bit.ly/4qpNqdD

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VML Enterprise Solutions

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At NRF 2026, VML is partnering with Kyndryl to offer an exclusive 30-minute AI Transformation Accelerator Consultation for retail and brand leaders ready to move from AI experimentation to real-world execution. Join us January 12 and 13 at Kyndryl Booth #5075, or reserve your spot in advance. Born from our first-of-its-kind global partnership, this new offering delivers a holistic chip to experience approach, helping organizations move beyond fragmented AI efforts to drive end-to-end transformation from foundational IT infrastructure to customer experiences. Reserve your free consultation: https://lnkd.in/gNJuC958 Learn more about VML at NRF 2026: https://lnkd.in/gcnkEQrG #NRF2026 #RetailBigShow #RetailInnovation #FutureOfRetail #VML #VMLEnterpriseSolutions National Retail Federation
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Shopping is moving beyond the search bar. AI assistants like Amazon’s Rufus are reshaping how consumers discover, compare, and purchase products as conversational search evolves into agentic AI that can act on a shopper’s behalf. With NRF 2026 around the corner, Marianna Chatzopoulou, Business Director, Content at VML Marketplaces, explores what this shift means for the future of digital commerce in the next article in VML’s Unlock Series, "Beyond the Search Bar: How AI Assistants like Rufus are Redefining the Future of Digital Shopping." According to The Future Shopper 2025, nearly half of consumers are excited about a future where their AI communicates directly with a brand’s AI to secure the right product at the right price, raising the stakes for brands to be discoverable in AI-driven environments. Dive deeper into the future of AI-powered commerce: https://bit.ly/3Z2E5fr #VML #Unlock #NRF2026 #AICommerce #AgenticAI #FutureShopper #VMLEnterpriseSolutions
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Big news 🎉 We’re thrilled to welcome Joe Petyan as CEO of VML UK! Joe brings outstanding creative and strategic leadership to one of VML’s most important markets at a pivotal moment for a newly unified UK business. Working with the UK leadership team, he will help deliver creative brand growth and large-scale transformation for clients. We're excited to see what's ahead for VML UK 🚀 Read more here: https://bit.ly/4pFNXqE #VML #WeAreVML
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WPP’s new Agent Hub turns decades of expertise into advanced AI “Super Agents” our teams and clients on WPP Open can use instantly. As Stephan Pretorius mentions in the coverage, all WPP agencies are contributing to a best-of-WPP robust agent catalog (e.g. Proud that VML’s brand strategy leadership powers the Brand Analytics Agent, giving access to 30 years of brand equity data to inspire bold, impactful ideas). https://bit.ly/4pkn6Qv #VML #WPP #AgentHub #CreativeTransformation #AIinMarketing #BrandStrategy
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VML

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New Year and a groundbreaking world-first! At VML, we believe in sparking ideas that redefine what’s possible - and our journey to creating T-Rex Leather is proof of that. 🦖 As we kick off 2026, we’re proud to celebrate a world-first breakthrough from our partners at The Organoid Company: the successful digital reconstruction of Tyrannosaurus Rex collagen using AI protein models and fossilised protein fragments! This cutting-edge approach enables the reconstruction and prediction of the structure of critical skin protein collagen from the late Cretaceous period and marks the first time in human history that the fundamental building blocks for this skin (collagen) have been produced using this specific, cutting-edge bio-engineering pathway. Our collaboration is truly transforming material science, with the ambition to create customisable, animal-free biomaterials that go beyond traditional tanning. We’re proud to be part of this groundbreaking innovation alongside The Organoid Company and Lab-Grown Leather Ltd and can’t wait to keep you updated with what’s next. Read more here: https://bit.ly/4q75Lf2 #TRexLeather #VMLInnovation #SyntheticBiology #Sustainability #WorldFirst #AI

Reconstruction of Tyrannosaurus rex collagen biorxiv.org

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Delivering superior business outcomes for our clients with greater precision and speed is our every day obsession. Today, we're supercharging that capability with the launch of Agent Hub on our AI marketing platform, WPP Open. This is so much more than an internal tool; it’s a fundamental shift in how we deliver value to our clients. Agent Hub translates decades of WPP’s world-class expertise, from brand strategy to behavioural science, into powerful AI agents that work alongside our teams to drive better results. Crucially, this technology helps us evolve our commercial partnerships to focus on the business outcomes we deliver, not just the number of hours we work. For our clients already using WPP Open, you have immediate access to these advanced agentic capabilities. And for clients who want to build a unique competitive advantage, we are ready to partner with you to co-create custom marketing agents trained on your own proprietary data and brand guidelines. We are putting our AI advantage to work to reimagine growth for our clients and I can’t wait to see what we will achieve together! #WPP #AI #ClientObsessed #MarketingInnovation #FutureOfMarketing #BusinessOutcomes
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Launching today on WPP Open: Agent Hub. We're bringing the best of our company's thinking, methodologies and best practices to every client and our 100,000 employees across the world. It amplifies productivity and scales our expertise. Learn more about how we're amplifying human brilliance with AI: https://bit.ly/4qpNqdD
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VML

Advertising Services

New York, New York 1,054,398 followers

About us

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Employees at VML

Rodney Betke

Wendy Martenson

Joe Gray

Fernanda Hartmann

Updates

Decoding CES 2026: strategic insights for brands

www.linkedin.com

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Affiliated pages

VML THE COCKTAIL

Marketdata

VML Enterprise Solutions

TAXI

GTB

Enext Consulting

VML HEALTH

Mutato

Corebiz

Pmweb

Gorilla Group

Velvet Consulting

KingEclient

VML MAP

Obviously

Diff, a VML Company

Hudson Rouge

Satalia

Berlin Cameron

Zubi

Spectrum Communications

pep, LLC.

Newcraft | a VML company

Village Marketing

The Hardy Boys - A VML Company

BAV Group

Folk VML

PASSPORT BRAND DESIGN

Corebiz LATAM

BATES VML

Mutato Argentina

SPROUT Content

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