Women in Content Marketing Association

Meet the 2025 WICMA AI Innovator of the Year: Brittany Beaulieu 🤖 With roots in education and a passion for storytelling, Brittany has harnessed the power of AI to elevate Lexia Learning’s SEO strategy - exploring how AI-driven search can improve visibility, enhance organic traffic, and drive smarter content decisions. Congratulations to Brittany Beaulieu for redefining how content marketers merge creativity, education, and technology to shape the future of the industry! 👏 Brittany is just one of 22 WICMA winners this year. To explore the full list of outstanding winners across all seven award categories: https://lnkd.in/eWRp9BR3

Swipe to meet the 2025 WICMA Marketing Leader of the Year winners! 🎉 These powerhouse executives represent the pinnacle of marketing excellence - each leading content and brand strategy at the highest level. With 10+ years of experience, they’re driving innovation, mentorship, and meaningful impact across the industry. Congratulations to the three remarkable leaders! 👏  Cindy Anderson, IBM Tracy Cioffi, The Bay Club Company Dawn Hedgepeth, Hanesbrands Inc. Explore the full list of outstanding winners across all seven award categories: https://lnkd.in/eWRp9BR3

The 2025 Content Marketing Program of the Year win goes to Megan Ryan,& the BOK Financial Team for “The Statement!” 🥳 In an industry often focused on promotions, BOK Financial has redefined what financial content can be. Through their brand journalism hub, The Statement, they consistently publish fact-checked, multi-sourced stories that educate, build trust, and create lasting impact for customers, employees, and communities. Congratulations to Megan Ryan and the BOK Financial team on setting a new standard for brand journalism and content marketing excellence! 👏 ✨Explore the full list of outstanding winners across all seven award categories: https://lnkd.in/eBK_csK8

Swipe to meet all ten of the 2025 WICMA Content Marketer of the Year winners! 🎉 From powerhouse global brands to innovative startups, these remarkable women were selected for their groundbreaking work, inspiring leadership, and transformative impact on the content marketing industry. Congratulations to each of this year’s winners! Christina Heiser, Saatva Emilee Helm, Gamesight Michelle Jackson👖 , BackPocket Agency Farra Kober, BBC Studios Ginni Saraswati, Ginni Media Christine Michel Carter, Lexia Learning Maggy (Lehmicke) Jain, Slalom Amanda Potter, Sanford Health Abby Varinsky, People Inc. Purna Virji, LinkedIn ✨ Explore the full list of outstanding winners across all seven award categories: https://lnkd.in/eBK_csK8

🍂 Happy October! Just as fall leaves bring bold new colors, women in content marketing are driving bold transformations across the industry. Meet just a few of these inspiring leaders here 👇 https://lnkd.in/eWRp9BR3

✨ It’s the most wonderful time of the year! ✨ Time to announce the Women in Content Marketing Awards winners! Content marketing is in a huge transitional state right now with AI, shifting audiences, and new platforms reshaping the way we work. That's why it feels more important than ever to have a community of peers to share ideas, celebrate successes, and inspire one another. And all of this is why the Women in Content Marketing Association and the awards feel extra special this year. Through the WICMAs, I’ve had the chance to meet some of the most talented, supportive, and innovative people in our industry. The connections, conversations, and friendships have been invaluable and remind me that while our tools and strategies evolve, the heart of content marketing is still about people and stories. To this year’s winners: Congratulations!! Your creativity and leadership are setting the bar for where our industry is headed. I encourage everyone to check out, connect with, and celebrate these amazing women! And, of course, none of this would be possible without Katie Kelly (thank you for all of your hard work and for making working on the WICMAs so much FUN!), our amazing judges, and the support of Masthead, the Content Marketing Institute, and our incredible WICMA community. Cheers to the winners!! 🎉

Exciting news: I won a Women in Content Marketing Award for Content Marketer of the Year at a small company for my work at Saatva! Congratulations to my fellow winners in this category, Emilee Helm, Michelle Jackson👖, Farra Kober, and Ginni Saraswati, and thank you to Masthead and Women in Content Marketing Association for recognizing my contributions. It's an honor to be included among this group of amazing women!

I’ve always believed that content can be a force for connection, clarity, and change. Which is why I’m delighted to be named Content Marketer of the Year (Large Companies) at the 2025 Women in Content Marketing Awards (WICMAs). This recognition is especially meaningful because it celebrates not just the what of content, but the how and why behind it: leadership that’s bold, strategic, human, and built to drive impact. It’s a privilege to be recognized alongside so many brilliant women who are shaping the future of this craft. Thank you to the Women in Content Marketing Association team for amplifying this work, and to the creatives, strategists, partners, and mentors who’ve inspired me along the way. #WICMA2025 #ContentMarketing #Storytelling #BrandStrategy #WomenInMarketing #Leadership #Gratitude

Congratulations to all the women recognised as winners this year 🎉🥇 Now in its seventh year, these awards recognise women leading in the content marketing space for innovation, results, and leadership. Presented by Masthead and Content Marketing Institute Follow the winners and read below for more. Christina Heiser, Content Director Emilee Helm, Head of Influencers Michelle Jackson👖, Cheif Strategy Officer Farra Kober, VP, Content Studio Ginni Saraswati, Founder & CEO, Podcaster Christine Michel Carter, Director, Campaign Strategy and Management Maggy (Lehmicke) Jain, Content Manager Amanda Potter, Manager, Content Strategy Abby Varinsky, VP, Production Purna Virji, Principal Consultant and Global Program Manager Megan Ryan, APR & BOK Financial Cindy Anderson, CMO Tracy Cioffi, CMO and Executive Operations Officer Dawn Hedgepeth, CMO Brittany Beaulieu, Campaign Manager Megan Ciampo, Content Strategist Mindy Henderson, Vice President, Disability Outreach & Empowerment Emma Lieberman, Director of Content Marketing Amanda Mullin, Digital Marketing/Social Media Manager Dani Proffitt, Associate Digital Marketing Director Ellen Miller, Founder & Principal Jayde I. Powell, Founder & Head of Creative

It’s official: 2025 Women in Content Marketing Award winners are here! 🥳 From rising stars to industry leaders, this year’s winners are an incredible group of women making a major impact in content marketing and chosen by our expert panel of judges. 👏 Celebrate and see the full list of winners here: https://lnkd.in/eWRp9BR3