Tagged in “Matched Audiences”

32 articles
  • Upload company and contact targeting lists

    Matched Audiences

    You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences. Download the CSV template before you…

  • Contact list targeting in Campaign Manager

    Matched Audiences

    Use contact targeting to build audience segments that will allow you to tailor your advertising campaigns to target your priority contacts. Contact lists are part of LinkedIn’s Matched Audiences. When uploading your company lists, they need to…

  • Company list targeting in Campaign Manager

    Matched Audiences

    Use company lists to build audience segments that will allow you to tailor your advertising campaigns to target priority companies, organizations, and schools. Company lists are a part of LinkedIn’s Matched Audiences.  When uploading your…

  • Get started with LinkedIn Matched Audiences

    Matched Audiences

    Subject to members’ preferences, Matched Audiences let you reach the right people by building audience segments from your contact lists, website visitors, company page followers, or people who’ve engaged with your ads. You can use these audiences to…

  • Unarchive a Matched Audience

    Matched Audiences

    LinkedIn Matched Audiences are archived when they haven't been used in an active or draft campaign in the past 30 days. You can unarchive a Matched Audience from your Audiences page in Campaign Manager. Unarchive a Matched Audience To unarchive a…

  • Matched Audiences status definitions

    Matched Audiences

    Subject to members' preferences, LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. Once you set up your Matched Audiences, you can go to the Audiences page in Campaign Manager…

  • Review your Matched Audiences in Campaign Manager

    Matched Audiences

    Once you set up your Matched Audience, you can review more information about your audience, such as the status, source, match rate, and audience count from your Audiences page. You can also review the campaigns that are using your Matched Audience…

  • LinkedIn predictive audiences

    Matched Audiences and Target Audience

    Predictive audiences uses your first-party or third-party data combined with LinkedIn’s AI to auto-generate a custom audience that is predicted to perform actions similar to those within your source data. Predictive audiences help find prospects…

  • Create a video audience with Matched Audiences

    Target Audience and Matched Audiences

    Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who viewed all or part of your video ads. To create a video audience: Your audience will need to match at least 300 members to be used in your…

  • Edit or delete Matched Audiences

    Matched Audiences

    You can edit and delete your Matched Audiences from your Audience page in Campaign Manager. To edit or delete Matched Audiences: Learn more about Audiences page Learn more about Matched Audiences Go to your ad account in Campaign Manager. Click…

  • Create a campaign from your Audiences page in Campaign Manager

    Audience Templates and Asset Copying and Matched Audiences

    You can create a campaign directly from your Audiences page in Campaign Manager. To create a campaign from your Audiences page:  Learn more about the Audiences page Learn more about audiences Go to your ad account in Campaign Manager. Click…

  • Delete a saved website audience

    Matched Audiences

    You can delete a saved website audience from your Audiences page in Campaign Manager. To delete a saved website audience: Related tasks Get started with LinkedIn website retargeting Edit a saved website audience for website retargeting…

  • Expired Matched Audiences

    Matched Audiences

    LinkedIn Matched Audiences expire when they haven’t been updated or used in an active or draft campaign for the past 90 days. If you have an expired audience:You can’t add the expired audience when creating or editing a campaign. You can’t…

  • Create an Event Audience

    Matched Audiences and Events

    Event audiences are an option within Matched Audiences that allow you to retarget people who have RSVP’d to attend one of your LinkedIn Events. When creating an event audience, you’ll be able to choose between past or upcoming Events hosted by the…

  • Check the status of your website audience in Campaign Manager

    Matched Audiences

    Once you set up your website audience in Campaign Manager, your audience pool will begin to build. You can confirm that your audience is working correctly on your Conversion Tracking page in Campaign Manager. To check the status of your website…

  • Troubleshoot LinkedIn Matched Audiences

    Matched Audiences

    If you experience problems when setting up LinkedIn Matched Audiences to enable website retargeting, contact targeting (data integration), company or contact targeting (CSV upload), or using Conversions API, try the following troubleshooting steps…

  • Create a conversation ad audience with Matched Audiences

    Matched Audiences and Conversation Ads

    Conversation ad audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that opened a conversation or clicked on any call-to-action (CTA).  To create a conversation ad audience:  Your audience…

  • Create a Company Page audience

    Matched Audiences

    Company Page audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that engaged with your LinkedIn Page. When creating a Company Page audience, you can choose how recently member accounts in the…

  • Audiences page in Campaign Manager

    Audience Templates and Asset Copying and Matched Audiences

    When advertising with LinkedIn, you can save custom audiences for use in future campaigns in Campaign Manager. There are two ways to create and save an audience or template: Matched Audiences - Use options such as contact or company lists…

  • Edit a saved website audience for website retargeting

    Matched Audiences

    You can use website retargeting to create a website audience based on member accounts who visited a specific page on your site. To edit a saved website audience: Related tasks Get started with LinkedIn website retargeting Add the LinkedIn…

  • Get started with LinkedIn website retargeting

    Matched Audiences and LinkedIn Insight Tag

    Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to member accounts on LinkedIn for further engagement. Subject to members’…

  • Data collection and storage for LinkedIn Matched Audiences

    Matched Audiences and Advertising Guidelines

    When you use Matched Audiences, we implement security safeguards designed to protect your data. Website retargeting For website retargeting: Video, Company Page, Event, and Lead Gen Form retargeting For Video, Company Page, Event, and Lead Gen Form…

  • Access insights about your audiences in Campaign Manager

    Audience Templates and Asset Copying and Matched Audiences

    Subject to members' preferences, you can generate insights about your Matched and Saved Audiences from the Audiences page in Campaign Manager.   To generate insights for your audiences:  All insights are directly related to LinkedIn's…

  • Matched Audiences match rates

    Matched Audiences

    When you use company and contact lists as part of LinkedIn Matched Audiences, the company names and emails in your uploaded lists are matched to LinkedIn member accounts to create audience segments for audience targeting. Your match rates are the…

  • Best practices for audience insights in Campaign Manager

    Audience Templates and Asset Copying and Matched Audiences

    Subject to members' preferences, you can generate insights about your Matched and Saved Audiences from the Audiences page in Campaign Manager. All insights are directly related to LinkedIn’s audience targeting attributes, and you can update…

  • Create a Lead Gen Form audience with Matched Audiences

    Matched Audiences

    Lead Gen Form audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that engaged with your Lead Gen Form by opening the form or submitting a lead. To create a Lead Gen Form audience: Your audience will…

  • Create LinkedIn predictive audiences for ad targeting

    Matched Audiences

    Predictive audiences help expand your campaign's reach by creating an audience predicted to perform actions similar to those within your source data. To create a predictive audience, we combine your data source and LinkedIn’s AI to automatically…

  • API migration for Matched Audience partners

    Matched Audiences and Third Party Integrations

    Data Integrations allow advertisers to create audience segments on LinkedIn with contact information sent from contact management platforms such as Marketo, Eloqua, LiveRamp, and Acxiom. In Q1 2018, LinkedIn is migrating our existing data…

  • LinkedIn Company and Contact Targeting - Overview

    Matched Audiences

    LinkedIn company and contact targeting are features in Campaign Manager that allow you to run company- and contact-based marketing campaigns on LinkedIn. You can tailor your advertising campaigns and target a priority list of contacts or companies…

  • Use Filters in Website Audiences and Conversion Tracking

    Matched Audiences and Conversion Tracking

    When creating your website audiences, you may wish to see or target all of your website visitors or subsets of your visitors. For conversion tracking, you will need to specify which pages of your site you would like to count as a conversion. You can…