From the course: AI Tools for Marketers: AI Marketing Foundations

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Google and Meta ads, and AI

Google and Meta ads, and AI

From the course: AI Tools for Marketers: AI Marketing Foundations

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Google and Meta ads, and AI

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- Google Ads Smart Bidding is a feature that uses AI to automatically adjust bids for your ads in real time based on data like user behavior, device type, location, and the likelihood of a conversion. Instead of setting manual bids for each keyword or ad group, Smart Bidding allows you to set specific goals, whether that's maximizing conversions, driving traffic, or increasing return on ad spend, or ROAS. And Google's AI takes care of the rest. For example, if a user has a high likelihood of converting based on their past behavior, AI will automatically increase the bid to maximize the chance of that conversion happening, ensuring your budget is spent where it will have the most impact. This system continuously learns and adapts as more data is gathered, making your ad performance more efficient over time. In addition, Google's Performance Max campaigns take this to an even further level. Performance Max is a fully AI-driven campaign type that automates bidding, targeting, and…

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