From the course: Creating Business and Industry Analysis for Financial Analysts

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Facets of competition within an industry analysis

Facets of competition within an industry analysis

From the course: Creating Business and Industry Analysis for Financial Analysts

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Facets of competition within an industry analysis

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- [Speaker] Competition is a critical part of industry analysis because understanding the competitive landscape helps us spot and mitigate risk. Competitive analysis is about spotting key pressures in the industry, like price competition, and product differentiation. Start by identifying your main competitors and then check their market share and strategies. For instance, in the smartphone world, Apple focuses on premium pricing and differentiation. While Samsung competes on price and innovation, don't just look at numbers, dive into how these companies operate. If one suddenly slashes prices, it could kick-off a price war that affects everyone. Ask yourself, who are the competitors? How big are they and where are they located? Also, consider how they handle challenges and whether they've diversified. You also need to check out what they compete on. Is it price, quality, distribution, service, marketing, or salesforce? Look at how competitive the industry is by seeing if a few big…

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