From the course: Crisis Communication
Unlock the full course today
Join today to access over 24,800 courses taught by industry experts.
Assessing communication resources
From the course: Crisis Communication
Assessing communication resources
- Take a look at your list of crisis communications, channels, and devices. Let's make this general inventory more detailed and dynamic. What are the specific physical or virtual locations of your communication channels and devices? How will you access them? What's your backup plan if you can't access your information and tools during an emergency? And finally, how will you regularly update this detailed inventory information? Let's walk through a brief example. If you have a flash flood in your area, perhaps you'll want to close your location for the day, and you'll want to warn people who might be planning to visit not to take a travel risk either. Let's consider only four key audiences: employees, customers, vendors, and the public. Members of each audience need to know not to risk their safety to get to your place of business. That's why your communication inventory needs to include how to access employee phone numbers and email addresses. You may decide to send employees a text…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.