From the course: Empathy for Sales Professionals
Unlock the full course today
Join today to access over 24,900 courses taught by industry experts.
Increasing sales using empathy
From the course: Empathy for Sales Professionals
Increasing sales using empathy
- What is your most successful sales tactic? Is it anything you say? Or it's more about how you respond to what your prospective customers say about their experience, and what they're challenged by? The VP of Sales at Workfront coaches a team to get to the pain when talking to potential customers, and just listen before they start talking. She trains team members to pose numerous open-ended questions to get detailed narratives, not just of the challenges prospects are facing, but also the different ways the problem impacts their business. She finds the most successful members of her team are those who are driven to help their customers succeed, who bring empathy and passion to their work, why? When people recognize that someone is really listening, they feel understood, and they can get comfortable. They share more, give more details, and start to trust the person listening, who's showing real interest in their…