Learning objectives

Contents

• Introduction Introduction

  • Welcome to the course

    3m 9s
• 1. Learn about Generative AI and Marketing 1. Learn about Generative AI and Marketing

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    Learning objectives

    31s
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    The transformative role of generative AI in marketing

    3m 17s
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    Why resistance is natural—and how to move past it

    1m 38s
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    Course objectives and real-world outcomes

    18m 21s
• 2. Learn Generative AI Foundations for Marketing Professionals 2. Learn Generative AI Foundations for Marketing Professionals

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    Learning objectives

    37s
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    What is generative AI?

    3m 30s
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    Key tools for marketers: Microsoft Copilot, ChatGPT, Jasper, Gemini, and Claude

    3m 24s
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    Overview of marketing applications: Content, campaigns, and customer engagement

    1m 8s
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    Hands-on exercise: Experiment with simple prompts for content creation

    11m 24s
• 3. Craft High-Impact Content with AI 3. Craft High-Impact Content with AI

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    Learning objectives

    39s
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    Automate blog, ad, and email copy with Jasper and Microsoft Copilot

    3m 4s
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    Generate visual content with AI tools for social media campaigns

    1m 45s
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    Personalize content for different channels using ChatGPT and Mailchimp

    1m 22s
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    Learn practical tips to maintain brand voice in AI outputs

    1m 43s
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    Hands-on exercise: Create multiformat content for omnichannel campaigns

    17m 38s
• 4. Enhance Customer Engagement with AI 4. Enhance Customer Engagement with AI

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    Learning objectives

    41s
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    Leverage ChatGPT, Copilot, and Claude for chatbots in customer support and sales

    3m 34s
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    Use AI for social listening and real-time campaign adjustments

    3m 43s
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    Deliver personalized customer journeys across channels

    1m 22s
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    Learn best practices for AI-driven customer interaction

    1m 28s
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    Hands-on exercise: Create an AI chatbot for FAQs and lead generation

    17m 58s
• 5. Automate and Streamline Marketing Workflows 5. Automate and Streamline Marketing Workflows

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    Learning objectives

    37s
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    Identify repetitive tasks to automate in LOB tools

    2m 19s
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    Automate campaign management with Salesforce Einstein and Microsoft Copilot

    5m 23s
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    Create AI-driven workflows for CRM systems and email campaigns

    1m 24s
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    Hands-on exercise: Build an automated workflow with AI and CRM tools

    13m 43s
• 6. Drive Insights with AI-Powered Campaign Optimization 6. Drive Insights with AI-Powered Campaign Optimization

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    Learning objectives

    35s
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    Analyze customer data and campaign metrics with Salesforce Einstein AI and Copilot

    4m 54s
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    Use predictive analytics to refine targeting and messaging

    2m 14s
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    Attribution modeling and performance optimization with AI

    1m 38s
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    Build smarter campaign strategies using data-driven insights

    1m 32s
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    Hands-on exercise: Perform campaign analysis with AI tools

    15m 52s
• 7. Customize AI Outputs for Brand and Cultural Relevance 7. Customize AI Outputs for Brand and Cultural Relevance

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    Learning objectives

    35s
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    Tailor prompts to align AI content with brand voice

    2m 30s
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    Localize outputs for specific audiences and regional markets

    2m 16s
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    Scale influencer and creator collaboration workflows

    1m 56s
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    Ensure brand integrity in AI-generated content

    1m 58s
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    Develop AI prompts for brand-consistent and regional messaging

    18m 1s
• 8. Ethical Marketing with AI 8. Ethical Marketing with AI

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    Learning objectives

    27s
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    Address privacy, bias, and compliance in AI-powered campaigns

    3m 51s
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    Build trust through responsible AI practices and transparent messaging

    1m 1s
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    Hands-on exercise: Apply responsible AI to your campaigns

    12m 26s
• Conclusion Conclusion

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    Next steps

    1m 2s