From the course: Marketing Tools: Social Media
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Effortlessly plan your content with Later
From the course: Marketing Tools: Social Media
Effortlessly plan your content with Later
- [Instructor] When it comes to scheduling social media posts ahead of time, one of my go-to tools is Later. Originally, Later only allowed post scheduling on Instagram, no other platform, but like Zoho and Sprout Social, it has grown significantly. Now, if you go to the Products dropdown on the site and hover over Social Media Management, you'll notice that Later now supports Instagram, Facebook, TikTok, LinkedIn, Pinterest, X and YouTube. Later isn't quite on the same level as Sprout Social yet, but given their trajectory and that they now offer advanced analytics, hashtag suggestions and more, it's possible that they'll compete with the bigger names in the future. For now, though, their primary strength lies in scheduling posts. One of the biggest reasons Later belongs on any serious lists of scheduling tools is its user-friendly interface. When you first log into Later, right off the bat, you're presented with another one of their strengths, a clean, easy-to-use user interface…
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