From the course: Personalized Sales: How Real Connections Can Produce Powerful Results
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Video as a closing tactic
From the course: Personalized Sales: How Real Connections Can Produce Powerful Results
Video as a closing tactic
- Have you ever warmed up some milk on the stove say for coffee or hot chocolate. At first, it seems to take forever to warm up or show any signs that it's coming close to a boil. So you turn your back for a quick moment thinking you've got a second to grab the phone or check something else from the fridge and then suddenly the milk boils over and turns into a mess all over the stove. While it seemed like everything was going just fine, you missed the small window to cool the flame before things went south. Closing a sales opportunity is very much like this delicate process, while everything seems to be going just fine you simply cannot turn your back from the customer or you risk having the whole deal fall apart. When you leverage video and audio experiences as part of your closing process, you have greater assurance that the buyer is not left hanging. It creates an opportunity for you to demonstrate confidence and…
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