From the course: Telling Your Story on the Web in 60 Seconds

Get your message heard with dynamic media

From the course: Telling Your Story on the Web in 60 Seconds

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Get your message heard with dynamic media

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- Hi, my name's Rich Harrington, and I'd like to welcome you to this class. This is one I've been looking forward to teaching. There's a lot of great techniques in this course, and we're going to focus on making fun dynamic content for social media. To do this, I'm going to rely upon using a video camera, a stills camera, and some other simple tools, as well as Adobe Creative Cloud. Now, even if you're not familiar with tools like Premier Pro and After Effects, don't worry. You'll learn all the essential skills you need to complete the specific project. So what exactly are you going to learn? Well, after we take a look at some of the essential things about why video is so important, we'll take a look at some simple content first. We'll build a slideshow using Adobe Photoshop and take some photos and music and add animation, and then export it as a self-contained video file for sharing to social media. Next, we'll tackle how to make a square video that loops seamlessly. This is perfect as a looping ad to playback, and it will work on all sorts of social media websites. As long as we keep the duration below 15 or 30 seconds, depending upon the platform, it will seamlessly loop and playback. In fact, I'll even show you how to upload it directly to Instagram. We'll then explore the world of VR, talking specifically about using 360-degree photos, but the same techniques will also work with video. I'll teach you some of the different cameras that are out there that are easy to use for consumers and show you how the content needs to be optimized and saved, so it will work with interactive viewers. Then we'll do something fun and hands on, actually play a little bit, making a stop motion animation. By using a camera, whether it's a cell phone or a regular camera, you can actually create stop motion animation, which is fun and playful. We'll then explore how to create a professional cinemagraph. This is essentially a looping piece of content that's mostly static with subtle motion. We'll add text, and I'll show you how to export it both as an MPEG4 file and as a gif, so it's ready for all sorts of uses across the web. We'll then take a look at a close cousin, which is the plotograph, where we take a photo and animate it to add motion instead of starting with a video clip. Cinemagraphs and plotographs are very similar, it's just the process is a bit different. Then I'll share with you some strategies to make great app demos. If you've got content to show on a phone, whether it's an app or a mobile website, you'll learn how to record the screen, both with a camera and with software so you can get great looking results. We'll then make a popular genre video, which is the whiteboard video. I'll share with you how to record this so you can see the drawings come to life over time. These are very popular with corporate communication. And lastly, I'll share with you a cutting edge technique that lets you take an object and turn it into an interactive looping 360-degree movie that lets somebody see it from all sides. Whether it's a brand new product or a piece of artwork, it's an excellent way to share content, and it's truly engaging. Plus, we're going to take you through some other new tools that are really useful. I'm going to show you Adobe Express, which is a website from Adobe that lets you use AI as well as your own content to create social media posts, thumbnails, animated gifs, captioned videos to make 'em more discoverable. We'll make additional social media content with a 360-degree camera, showing you some really cool effects like tiny planet or bullet time effects, and we'll make some content for TikTok, using their native app and showing you how to record video and upload it. We'll also look at some popular tricks that are used for video that's engaging like boomerang and slow motion and stabilized video. It's a lot of fun to create some of these short clips that really attract people's attention. Plus, we'll teach you about optimizing content, whether it's getting video or photos right for the web, smaller file sizes, better load time, better overall visual quality. And we'll take a look at some of the modern AI tools. These artificial intelligence tools are great. They're going to help you really create new content quickly, as well as summarize things like videos, webinars, social media posts, but we'll also discuss some of the legal and ethical concerns you need to keep in mind as a modern content creator. We got a lot of ground to cover, so let's get started.

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