From the course: Using Generative AI in Public Relations
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Generative AI for video and design
From the course: Using Generative AI in Public Relations
Generative AI for video and design
- You know, PR has always been about words, which is why Generative AI is such a natural fit. But Gen AI can also help you with visual storytelling and add some show to your tell. Let's start with images and design. There are lots of text image tools, and we've included a list of them in the exercise files. Each has its own benefits and quirks, so, you want to test them out to determine which ones work best for you. When you get a visual idea, picture the image in your head. Then be very specific when you describe it, and include detail like colors, texture, mood, artistic style, the emotions you want conveyed, your point of view. You can use reference images, that is, pictures you already have to give the AI a starting point, or upload your own product images and use AI to change the background and customize them for events, media kits, or influencer relations. One of the best parts of using Gen AI for video is it can streamline your entire production. You can brainstorm and create…
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