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A brand is worth more than a factory.
In 1998, Volkswagen bought Rolls-Royce Motors for $790 million.
Factories, technology, engineers… everything but the name.
BMW picked it up for just $65 million.
For years, VW built cars wearing its rival’s badge.
At 1st Class Parking, we know luxury is not just what you do—it is how you represent it.
That is why we take care of every detail: your time, your car, and your image.
Because in the world of luxury, details are everything.
A $790 million purchase that forgot the most important thing. The name. In 1998, Volkswagen bought Rolls Royce Motors for almost $800 million. Factories, engineers, technology, everything. Except for one thing the brand. The name Rolls Royce and its iconic logo were not included in the deal. They were owned by another company, Rolls Royce PLC's, and their rival BMW bought them for just $65 million. Volkswagen had the car. BMW had the name. For five years, Volkswagen built cars for its competitor, paying for every badge. This is not just automotive history. It's a master class in brand, value and vision. Luxury is not only in what you do, but in how you do it. And how you represent it. At First Class Parking, we understand that we do not just take care of your car, we take care of your time, your image, and your experience. Because in the world of luxury, details are never optional.
