Anastasia Albert 🇺🇦’s Post

𝐀𝐁𝐌 𝐌𝐚𝐫𝐤𝐞𝐭 𝐭𝐨 𝐆𝐫𝐨𝐰 𝐟𝐫𝐨𝐦 $𝟏.𝟔𝟖𝐁 𝐢𝐧 𝟐𝟎𝟐𝟓 𝐭𝐨 $𝟑.𝟖𝐁 𝐛𝐲 𝟐𝟎𝟑𝟎 – 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐘𝐨𝐮 𝐂𝐚𝐧’𝐭 𝐈𝐠𝐧𝐨𝐫𝐞 The Grand View Research, Inc report forecasts that the global account-based marketing (ABM) market will reach $1.68 billion in 2025 and expand at a compound annual growth rate of nearly 18%, reaching $3.8 billion by 2030. This reflects a fundamental shift in B2B marketing: companies are increasingly investing in precision engagement with high-value accounts, moving beyond broad lead generation to strategies that focus on influence, timing, and relevance. Key insights from the report: 🔹High-value account focus drives measurable results: Organizations using ABM see stronger engagement with decision-makers, higher conversion rates, and more predictable pipeline outcomes. 🔹Data and intent signals are essential: Early-stage behaviors—like content consumption, topic engagement, and website interactions—allow marketers to identify potential buyers long before they actively evaluate solutions. 🔹Integration with sales amplifies impact: Companies aligning marketing and sales around ABM see faster, more effective account progression and shorter sales cycles. At iTPro Business, we turn these insights into actionable strategies. By combining intent-driven demand generation, lead activation, and content syndication, we help B2B organizations engage the right accounts at the right time—building relationships that last well before purchase decisions are made. How is your team leveraging ABM and early-stage intent data to identify opportunities before competitors? ITPro Business – where demand meets direction and growth is built on insight. 👉 www.itprobusiness.com Explore the full report: #ABM #AccountBasedMarketing #B2BMarketing #DemandGeneration #LeadGeneration #ContentSyndication #SalesMarketingAlignment #PredictablePipeline #B2BGrowth #MarketingInsights 

Lead Scoring Isn’t Dead—It’s Evolving Marketers love to declare things “dead.” But lead scoring? It’s just getting smarter. Traditional lead scoring still gives you the most reliable signals—from your own ecosystem. Who visited your site, viewed your pricing page, or requested a demo… these are signals you can trust. Signal-based selling, on the other hand, opens a bigger window—social activity, review sites, job changes, and intent data beyond your website. It’s powerful, but it can also get noisy fast. The real skill today isn’t choosing one over the other. It’s knowing when and how to blend them. ✅ For small teams — keep your lead scoring simple and clean. ✅ For growing or mid-market teams — layer in external intent for richer prioritization. At Salespanel, we’ve seen that the best results come from balance: internal clarity + external context. You don’t need to pick sides—you just need smarter alignment. #MarketingStrategy #LeadScoring #IntentSignals #Salespanel #ABM #SaaSMarketing #AIInMarketing 👉 Learn more: https://lnkd.in/dJynpzSP

The other day, an account rep asked me what an MQA was. (It's a "Marketing Qualified Account" — the point at which an account shows intent signals or engagement that warrants outreach.) We've been rolling out a global ABM program here at Intelex, so at first, I was surprised. But then I realised — this isn’t a failure on their part. It’s a signal that we, as marketers, haven’t done a good enough job enabling our sales teams on what ABM really is — and more importantly, why it matters to them. That same rep mentioned they’ve been getting emails from Demandbase, but mostly just skim for anything “that might be of interest.” Again — not wrong. Just reflective of the fact that without the right context, ABM tools can feel like more noise. The truth? Learning yet another tech stack when there are pipeline pressures and shifting priorities is a reality. ABM is about focus. It’s about giving sales a clearer view of which accounts matter right now — and what’s happening inside those accounts — so they can prioritise their time and conversations. 💡 ABM should feel like less work, not more. Like a fast-track to relevance — not just another dashboard. These comments may not be reflective of the entire team, but either way here’s where I want to do better, with the support of my marketing colleagues: 👉 Provide ongoing enablement — not just once-and-done sessions — and demonstrate the value of ABM insights in a clearer, more tangible way. Small, focussed sessions that will help them determine what all of the data means and how it can help focus their efforts is what's needed. Honestly...a little bit of hand-holding and I'm ok with that. With so many competing asks on sales right now, this kind of clarity and detail should help them cut through the noise. 👉 Come back to what is important to sales - quota! We need to better demonstrate how ABM can help sales hit quota faster, not distract from it. Let’s make ABM something sales teams want to use — because they see what it can do. Interested to hear any tips on enabling sales on the ABM journey...! #ABM #AccountBasedMarketing #SalesEnablement #MarketingAndSales #RevenueTeam #GoToMarket

Still passing every lead to sales? Lead scoring isn’t just a nice-to-have - it’s your frontline filter. By ranking leads based on engagement and fit, you help sales focus on the ones most likely to convert. ✅ Prioritise high-intent leads ✅ Tailor messaging by journey stage ✅ Increase ROI with smarter segmentation If your team is drowning in leads, or treating them all the same - it’s time to rethink your scoring model. Get lead scoring: https://okt.to/tRnbyI #Marketo #JTF #marketingautomation #LeadScoring

I recently commented on a blog by @Corrina Oakham MCIMA on MQLs, discussing how scoring on 'hand raisers' and high-intent leads empowers your sales team to focus on the prospects most likely to convert. Using automation and activity-based scoring can help - Prioritise high-intent leads. - Personalise messages based on their journey stage. - Segment your audiences to focus on those with high activity. If your team is flooded with leads or handling them uniformly, it's essential to revisit your scoring strategy. Build trust in your Marketing pipeline and use Marketing Automation to drive your always-on revenue engine 🏍️ Read more about what JTF think about lead scoring: https://okt.to/1X0rkK #marketingautomation #Marketo #JTF #LeadScoring

Stop Wasting Your Warm Leads on Cold Systems. If your high-performing team is struggling with follow-up speed, losing deals right before the finish line, or constantly arguing over which lead gets attention first, you’re not dealing with a team problem. You have a Sales Enablement tool problem. You need more than a CRM. You need an intelligent enablement platform. Most tools are designed to record what happened yesterday. Corefactors, on the other hand, dictates what wins today. The 4 Non-Negotiables for Next-Gen Sales Enablement: 1. Hyper-Prioritization: Leads must be automatically prioritized based on Intelligent Lead Scoring, utilizing behavioral data, intent signals, and historical conversion metrics. 2. Single Pane of Action - The RevOps View: Your team needs a unified engagement workspace. This means a 360-degree view where all lead activities, communications over calls, email, WhatsApp, SMS, and AI insights are instantly actionable. 3. Predictive and Sentiment Insights: The analytics should enable the team to visualize lead progression, spot revenue bottlenecks, and even perform call sentiment analysis to determine the health of a deal. 4. Automated Cold Lead Reclamation: Implement sophisticated, automated nurturing journeys based on defined triggers and lead history. Book your demo today to explore how Corefactors can help your business 👇 https://lnkd.in/g9zh7hWz #salesenablement #leadmanagement #coldleads #salespipeline #RevOps

If you don’t have a defined lead list of new customers… You’re not measuring GTM You’re measuring noise Because impressions, clicks, and activities don’t matter if they aren’t tied back to the exact accounts you’re trying to win. Here’s the difference Without a lead list: Marketing reports vanity metrics (impressions, clicks, downloads) Sales reports pipeline numbers that feel disconnected Leadership struggles to connect the dots Everyone is “measuring performance,” but they’re all using different KPIs Performance meetings are full of numbers but no clarity With a lead list, you can measure: % of target accounts engaged with marketing campaigns % of target accounts touched by sales outreach % of accounts moving from awareness → conversation → pipeline % of pipeline tied directly to target accounts % of closed revenue from the defined list Average time it takes for a target account to move through the funnel Where accounts are stalling so you can fix bottlenecks How much $ you spend targeting the list ROI on that spend That’s sales and marketing alignment. That’s measurable GTM performance. And it’s why the very first step in my 6 Pillars is building precision lead lists. Because until you know who you’re going after, you can’t track how well you’re doing.

One of the questions I keep getting asked is 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗔𝗕𝗠 𝗹𝗶𝘀𝘁? Three layers to my answer: 𝟭. 𝗝𝘂𝘀𝘁 𝘀𝘁𝗮𝗿𝘁. Pick 80-120 accounts together - sales, marketing, and CS. Yes, sales will lean toward pipeline. Yes, marketing will want greenfield. The magic is in the debate. You'll learn more from one aligned list than six months of theorizing. 𝟮. 𝗪𝗼𝗿𝗸 𝗯𝗮𝗰𝗸𝘄𝗮𝗿𝗱𝘀 𝗳𝗿𝗼𝗺 𝘄𝗵𝗮𝘁'𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴. Got an event next quarter? Build your list around top tier attendees. Launching a new feature for ICP segment 2? Don't waste it on a list full of segment 1. ABM works when motion is coordinated. 𝟯. 𝗟𝗮𝘆𝗲𝗿 𝗶𝗻 𝘀𝗰𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗻𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗼𝗻𝗰𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺. This is where it gets powerful. Tools like HubSpot let you score accounts on engagement + fit, then show you exactly where opportunities cluster. See the distribution below? 9362 accounts in the 0-333 points range, but only 4 above 670. That's your roadmap. Your job isn't to score more accounts—it's to move the accounts in the bottom half of the scoring up into the top through coordinated plays. Scoring doesn't tell you who to target. It tells you where to focus your effort to shift the curve. The best ABM programs aren't built on perfect data. They're built on tight alignment and fast iteration. Want to talk through your first list? DM me.

🚀 How We Scaled Our Lead Pipeline by 3X in 30 Days 📣 As a Lead Generation Team Lead, I’m excited to share how our department turned outreach into outcomes this quarter. This wasn’t just about volume—it was about precision, automation, and team synergy. 🔍 What worked: Refined ICPs using CRM segmentation Built automated workflows with LinkedIn Sales Navigator + HubSpot Trained SDRs on objection handling and personalization Introduced weekly dashboard reviews to track conversion velocity 📈 The result: 3X increase in qualified leads 40% faster response time 2 new enterprise accounts onboarded This sprint proves that when strategy meets execution, growth follows. If you're building a scalable lead engine, start with clarity, automation, and empathy. #LeadGeneration #SalesStrategy #B2BMarketing #GrowthOps #LinkedInOutreach #CRMOptimization #TeamWins #HeenaMentors #MarketingLeadership #SDRTraining #SalesEnablement #InboundMarketing #OutboundSales #LinkedInGrowth #CareerInSales #Q4Goals #PipelineAcceleration #ContentForConversion #LeadGenPlaybook

How I Turned One Lead Into 7 Revenue Opportunities Using GoHighLevel Smart Lists + Triggers Most businesses chase more leads. We focused on unlocking more value from one — and the results speak for themselves. Using GoHighLevel’s Smart Lists and behavior-based triggers, we built a workflow that: - Detected when a lead clicked multiple high-intent assets - Segmented them across 3 vertical-specific nurture tracks - Auto-generated 2 personalized offers based on behavior - Triggered an upsell opportunity when the first deal closed - Launched a referral request after onboarding - Re-engaged the lead 30 days later with a time-based offer - Flagged them for partnership potential based on CRM notes One lead. Seven strategic, automated plays. This isn’t about more contacts — it’s about deeper systems. At AscendMySales, we turn GoHighLevel from a marketing tool into a revenue engine — with workflows built to extend LTV, multiply touchpoints, and scale personalization without manual effort. If you’re still treating leads like one-and-done deals, it’s time to think bigger. #AscendMySales #GoHighLevelExperts #SmartLists #AutomationStrategy #RevenueGrowth #SalesWorkflows #CRMOptimization #LeadNurtureSystems #LTVGrowth #SalesAutomation #B2BSalesEnablement #GHLStrategies #TriggerBasedMarketing #ClientLifecycle