Editorial Director | Audience Strategy & Content Innovation | Digital Growth | Brand Storytelling | Journalism Professor
The best brands don't just "go global"—they understand that authentic local connection is what makes worldwide 🌎 influence possible. On Aug. 6 on behalf of Harvard Business Review and Harvard Business Publishing, I'll dive into this premise with fellow marketers who know that inclusive strategy drives real business results. Alongside the Alliance for Inclusive and Multicultural Marketing (ANA AIMM), a branch of the Association of National Advertisers (ANA), I'll be in Toronto sharing how community-centered strategy becomes the foundation for gaining worldwide market share. Ready to connect with marketers who are building brands that truly reflect the communities they serve!
it was great and so thoughtful to provide links to the research! i know I’m baking some of this thinking into my plans at P&G
Looking forward !!Nicole D. Smith
Sounds really insightful, Nicole D. Smith!
I remember having this discussion in my days in brand management at a multi-national consumer products company. I was often the only one advocating for adapting advertising to the needs of the local consumers.
We are excited to have you join us. Thank you for your partnership!
CHRO / Board Advisor / AAPI Champion / Keynote Speaker
3moGo, Nicole! The audience is for something special.