Brands shift to episodic creator series on TikTok and Instagram

Brands are increasingly turning to episodic creator series as algorithm changes on TikTok and Instagram make engagement less predictable. Companies like Argos, State Farm, and InStyle now favor multi-part videos that build community engagement rather than one-off partnerships. As Keith Bendes of Linqia notes, "It's getting harder to build an audience on TikTok" unless creators develop content their audience actively engages with. https://bit.ly/4lsn8Uu