How to Pick a Fight in B2B Marketing

AI in email marketing is about faster execution — and smarter strategy. By analyzing your own engagement data, AI can: - Suggest subject lines that align with customer intent - Predict send times based on behavioral patterns - Optimize for opens + clicks that drive pipeline impact The real benefit? A feedback loop that gets sharper over time — turning every campaign into an insight engine that grows lifetime value, strengthens loyalty, and makes every marketing dollar work harder.

According to recent research from Constant Contact, SMB’s biggest frustration with marketing right now is that they don’t know what’s working. What compels the challenge is that marketing can quickly become expensive for SMBs. Between your subscription for Sales Navigator, AI, your email marketing software, etc., the bill increases quickly. What would you tell an entrepreneur who’s trying to figure it out?

Here's a quick video walking you through exactly how my system books 100-200+ qualified appointments in 90 days for marketing agencies (and essentially any other b2b business). It includes: -3 lessons that marketing agencies miss when it comes to cold email, and how my system avoids making the same mistakes and instead turn them into strengths (00:20) -2 clients from just last month, and their results using this system (01:32) -Supercharged AI workflows that bring it all together (02:06) -The numbers and stats that make it all work- sending so much quality at such volume to make it extremely unreasonable not to succeed (03:03) -My special gift to you (06:53)

I just tested one 7-word question in a client's outbound system. Result: 1.73X reply rate in 24 hours. (You can copy) Not a new AI tool. Not hyper-personalization. Just bypassing their sales defense mechanism. I joined a GTM mastermind yesterday where Samantha shared her go-to breakup CTA: "Would you be the right person to discuss that?" Turns out I'd been using a version of this for months as my breakup email opener. Thought it was my secret lol. Then Will suggested something brilliant: restructure your email to catch prospects off-guard. So I tested it with a logistics client I recently built a self-sustaining GTM system for. They were closing huge deals on referrals but wanted to scale with AI. I plugged this into their custom AI copy agent (shared in my last post) with one tweak: "Hey [first_name], think you'd be the right POC to explore this?" ← New first email opener when no relevant active signal is found. Why it works: - Lost Kid Psychology – You're asking for guidance like a kid lost in a new city, not pitching. Human instinct is to help, not defend. - Zero Friction – It's administrative, not sales. No pitch to resist. Just a simple yes/no. - Ego Validation – You're respecting their time and role. "Am I even talking to the right person?" makes them want to prove they are. - Instant Triage – Their reply lands in one of three buckets: Yes / Not Interested / Referral. All actionable. The result? 1.73X reply rate improvement across 500+ sends in the first day. Of course, this worked because the system already pulled in the right POC, the offer is solid, and targeting is tight. If you're a B2B company with a sales team that could handle more deals, we build in-house AI-powered GTM systems that run on autopilot. DM me your value prop -- I'll tell you straight up if this infrastructure would work for you. P.S. If you want to join those calls in the future, talk to Kellen. The time:value ratio is insane.

She waits until your day’s already on fire. Then your phone lights up: “Where’s my truck?” Not once. Not twice. Fifteen times before noon. She feeds on silence—on unanswered questions and vague promises. And every time a customer feels ghosted, she gets louder. You didn’t forget them. You’re just busy saving a double-booked job, calming a crew, or untangling dispatch chaos. But none of that matters when they feel ignored. Now? You fight back before they even have to ask. 📲 Smart Marketing: your anti-angst automation. Send real-time text and email updates automatically—ETAs, confirmations, job reminders, and “we’re on the way” pings. Customers stay in the loop. You stay off the phone. Less panic. Fewer calls. More 5-star reviews. 🤐 The Angry Caller? Silenced. 📬 See how Smart Marketing keeps customers calm and calls under control: https://hubs.la/Q03LKkhX0

“Why Your AI Isn’t Converting Leads (And How Data Can Fix It)” AI is transforming B2B marketing — but here’s the reality: Even the smartest AI can fail if it’s fed the wrong data. ❌ Common pitfalls: Outdated contact info → wasted emails Incomplete company profiles → poor targeting Unverified decision-makers → low response rates The solution? Clean, verified B2B data. With the right data, AI can help you: ✅ Identify high-value prospects instantly ✅ Personalize outreach that actually resonates ✅ Predict which leads are most likely to convert ✅ Reduce manual research and increase ROI 💡 Tip: Treat data as your AI’s fuel — without it, even the best tools sputter. If you’re ready to supercharge your AI-driven campaigns, make sure your data is up to date, verified, and compliant. 🚀 Ask yourself: Is your AI only guessing, or is it making informed decisions? Explore verified B2B data → www.campaignlake.com #AIinMarketing #B2BMarketing #CampaignLake #B2BData #ArtificialIntelligence #SalesAutomation #MarketingInnovation #LeadGeneration #B2BLeads #DataDrivenMarketing #Viral #Trending #ExplorePage

Managing consent effectively is crucial in today's marketing landscape. Salesforce Agentforce Next Generation Marketing addresses this by natively handling consent within Salesforce. A key aspect is managing channel consent with imports tailored by channel, which is essential for compliance and customer trust. For instance, separating imports based on channel and subscription, such as event opt-ins, ensures data accuracy and respects customer preferences. With next generation consent management, marketers can enhance their data practices, strengthen customer relationships, and maintain compliance. The capabilities of Salesforce Agentforce is a game changer. #Salesforce #MarketingCloud #MomentMarketer #MarketingChampion #AgentforceMarketing #Consent

If you’re still trying to choose between automation or personalization… 🛑 STOP scrolling and read this... You NEED both!! Automation doesn’t kill relationships. Bad automation does. If you’re still manually sending every follow-up, writing each email one by one, and trying to track who replied in a color-coded Google Sheet… 🥴 you’re doing it the hard way. Here’s the truth, automation doesn’t replace the human touch… it creates space for it. I recently started testing Saleshandy, and WOW!!! Now, I can: ✅ Automate multi-domain email sequences that actually land in inboxes (not spam) ✅ Set up multi-channel outreach: email, LinkedIn, even call tasks, all in one workflow ✅ Assign our SDRs actual human touchpoints (commenting, DMing, following, calling) All inside the same campaign!! It’s the perfect blend of automation + authenticity. The system handles the grunt work… so our team can focus on what really moves the needle, building relationships that convert. Want to try it for yourself? Link in the comments.

If you sell like it’s 2018 or 2019, you’re probably doing fine right now. If you are loading VPs into 14 step sequences and trying to navigate the 29 tools that compliance gave you, you are probably struggling right now. Do you want to do a really, really good job with outbound in 2025? Just just stop doing everything that everybody else is doing and do what you were doing in 2019. Actually go visit a prospect in person, maybe take them to lunch, send them a really good email that's not tied to a 15 step cadence or sequence. Maybe build that referral partnership back that you were using in 2019, because people actually buy from people. Just be a human and everything will be okay. Put down the 35 tools that everybody's telling you to use, because quite frankly, you know how to use three. And then you get bogged down and then you don't use any of them, and then you waste your whole day. There are a few of you that are really good at all of these things, and you'll probably tell me to kick rocks, but for the most of us, just go back to what we were doing in 2018, 2018, 2019. You don’t need the latest marketing tool to grow. You just need to show up like a real person again.

Still ignoring email marketing? 🤔 This blog explains why AI is one of the most powerful tools for coaches & consultants - and how to make it work for you. 📩 Build trust, boost bookings, and stay top of mind. 🔗 Read now: https://lnkd.in/g63GXR26 #EmailMarketing