From a humble tin shed to a global leader in sustainability and outdoor innovation, Patagonia's story continues to inspire the adventures it equips. We recently visited Patagonia’s Ventura headquarters to see where it all began. From the blacksmith shop that forged the first climbing gear to the archives of iconic products and the Worn Wear repair program, we’re sharing how Patagonia built its legacy of purpose and performance. But it doesn’t end there—this episode takes you to the trails, surf, and bike paths that embody Patagonia’s culture, where work and play come together in the name of protecting the planet. Watch the full episode for yourself: https://lnkd.in/gEaV-UMd
And a special thanks to the following people for making this happen: Corey Simpson, Sydney Lambert, Ben O'Meara, Benjamin Rauls, Jonathan Desabris, Jeremy Berres-Paul, Chloe Watts, and the rest of our teams who touched this project.
Already loved Patagonia, but this seals the deal. Amazing episode—great work, team! 👏
I love this soooo much! I grew up at Patagonia; spent the first 15 years of my career there. Shaped my expertise, and more importantly, as a person. I am forever grateful to the Brand ... and all my friends.
Plant a tree, save the planet. 🌳
Stellar content. Love the history and message of the brand.
Incredible journey, from a humble tin shed to a global beacon of purpose and performance. What stands out is how Patagonia has not lost its soul but empowered it over the years, inspiring adventures while driving meaningful impact. Truly a model for human-centric, purpose-driven brands.
Patagonia consistently chooses to stand for something beyond itself — like watching someone make the right choice when no one's looking, wielding business as environmental stewardship in a world that desperately needs that courage. My time working with them in Colorado showed me how the world could actually work — a company treating employees as whole humans. As a twin dad (currently wearing my Stand Up Shorts I learned to patch at their store), I'm in awe of how they support families with on-site childcare, understanding that loving employees means loving the tiny humans they're raising too. Now, whenever I mention I worked for Patagonia, people's eyes light up in that particular way they do when you mention something they've always hoped was real, while I share stories about their supply chain efforts like I'm describing a rare species of company. There's a brand loyalty I've never felt anywhere else — not from marketing per say, but the devotion you have for something that has never let you down. This experience profoundly shaped my career supporting nonprofits that protect our world's wonders, and I know they've lit this same fire in so many others. Grateful to Huckberry for capturing this wildly necessary story. ✌
I really appreciate how letting his people go surfing was suppose to slow the business down and little did they know it would have the opposite outcome.
Sets the standard on how to live your brand platform
Creative & Design Director
3wI’m reading Let My People Go Surfing right now, so this video really brings to life the images and thoughts I’ve had in my head while reading the book. Amazing collab!