Global Sustainable Tourism Council (GSTC)’s Post

👋 Don't miss our #GSTCWebinar for Members "From Ideas to Impact: How Character-Driven Storytelling Creates Cut-Through Campaigns.” In this webinar, Content With Purpose (CWP) will share insights from its latest project, ‘Travel Redefined,’ offering a behind-the-scenes look at how issue-led, solutions-focused, character-driven storytelling can powerfully engage audiences and deliver measurable results. During the session, the CWP team will cover: • The background, objectives, and sustainable production process behind the project. • The value of issue-led but solutions-focused, character-driven storytelling. • How this content style cuts through and delivers strong results. • A collaborative discussion with attendees on best practices in storytelling. 👥Speakers: • Max Smith, Founder & Managing Director, Content With Purpose • Christine Beardsell, Head of Content Marketing, Content With Purpose • Luke Denne, Head of Editorial, Content With Purpose 🗓Date: Thursday, October 9, 2025 ⏰Time: 07:00 PDT I 10:00 EDT I 15:00 UK I 16:00 CEST 👉Register now here: https://lnkd.in/dpqn9zWG #GSTC #GSTCWebinar #Sustainability #SustainableTourism #TravelRedefined #CWP #DigitalSeries #Storytelling