Why context switching hurts sales engineers and how to fix it

There are two kinds of reps in every sales team. The calm, composed ones who crush their demos. And the ones explaining why their search history says “how to define an API mid-call.” Don't be the latter. Just use the Presenter Mode in Storylane.

My successful closes come from this demo structure Great demos don’t start when the call begins - they start with preparation. The right prep turns a regular walkthrough into a powerful conversation that builds trust, highlights value, and drives action. Yet most reps still wing it. That’s why I built this Demo Call Prep Checklist - based on Reply’s real call structure and what actually works in our sales conversations. It breaks down the 6 key steps to get ready for your next demo - complete with Reply examples you can model today. -------- 👉 Save this post and use it before your next sales conversation.

One of the biggest mistakes we made early on, and sometimes still do was not understanding our ideal customer profile (ICP). We used to pitch to everyone. Multiple meetings, detailed demos, polished proposals… And then..... silence. Ghosted. Now, we’ve learned to qualify first. If the client can’t pay or isn’t ready for the solution, we politely move on. Because not every lead is a prospect. And not every conversation deserves a proposal.

The best sales demos aren't about your platform, they're about your customer's problems. Too many reps fall into the trap of "let me show you what our product does." But winning demos require a complete mindset shift. Instead of asking "what features should I show?" ask "how will this create value for them?" When you demo to win, you stop presenting and start solving. That's the difference between a forgotten meeting and a closed deal. #SalesStrategy #DemoSkills #ValueSelling #B2BSales #SalesLeadership #CustomerFirst

Quota feels overwhelming… until you reverse engineer it. Start with the number. Then break it down: • What’s your ACV? • How many deals does that mean? • What’s your POC close rate? • How many demos get you there? • How many calls and emails get those demos? Suddenly, “hit 120% this quarter” turns into: “I need 5 calls a day.” The scary goal becomes an activity plan. And activity plans are achievable.

Which should come first: the discovery call or the product demo? 🪩 🖥️ It's one of the oldest debates in sales. But as Armand Farrokh from 30 Minutes to President's Club explains, the order you choose can make or break your deal. Watch this short clip to find out what actually works best. 👇

Too many reps jump straight into demos before they’ve even qualified the deal. If you skip discovery, you’re not selling - you’re guessing. The demo isn’t the close. It’s the proof. The close happens when you’ve uncovered what actually matters to your buyer. I cover this in the new video breaking down MEDDIC - starting with Metrics. Watch it in Youtube - linked in the comments below. #SalesTips #B2BSales #SalesFramework

Hey JP - Practical ways to promote personality profiling to sales teams and business owners — simple offers, real demos and proper proof. Let’s get the crayons out and make it mint. view the guide here https://lnkd.in/eNSpnm9T

If you want your content to support sales, start by talking to your actual sales department. Ask them: → What do people get most confused about in demos? → Which objections come up the most? → What resources do you wish you had at hand? The conversation should be your roadmap because that’s how you make content that earns its spot in the funnel. Don’t guess what buyers need. Ask the people who speak to them every day.

💡 Ready to streamline your sales process? - Learn about the two-appointment close method and how it can supercharge your conversions! - 💼 From strategy sessions to demos, we've got the roadmap for your success. - 🚀 Dive into the details with our free introductory video: - https://lnkd.in/ggwV3CGm - #SalesStrategy #BusinessGrowth #TwoAppointmentClose #FreeVideo