How I Worked with 21 Industries Without a Niche

𝑳𝒆𝒕 𝒎𝒆 𝒂𝒔𝒌 𝒚𝒐𝒖 𝒂 𝒃𝒍𝒖𝒏𝒕 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏…... 𝑯𝒐𝒘 𝒍𝒐𝒏𝒈 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍𝒊𝒏𝒈 𝒕𝒐 𝒌𝒆𝒆𝒑 𝒑𝒐𝒔𝒕𝒊𝒏𝒈 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒕𝒉𝒂𝒕 𝒈𝒆𝒕𝒔 𝒏𝒐 𝒍𝒆𝒂𝒅𝒔 𝒃𝒆𝒇𝒐𝒓𝒆 𝒚𝒐𝒖 𝒇𝒊𝒏𝒂𝒍𝒍𝒚 𝒂𝒅𝒎𝒊𝒕 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒊𝒔 𝒃𝒓𝒐𝒌𝒆𝒏? . Because here’s the truth: Content is NOT your problem. The real problem is the way you use it. . I see so many beginner and struggling coaches making the same mistake I once did: . Posting motivational quotes every day. . Sharing random tips they think people “might like.” . Waiting for clients to magically appear from thin air. . And guess what? Nothing changes. You end up feeling invisible, frustrated, and questioning if you’re even cut out for coaching. . I know this pain too well. When I started, I wasted months creating content that nobody cared about. . Why? Because I didn’t have a system that turned content into conversations… and conversations into clients. . That’s when I discovered something game-changing: If you use content to trigger the right conversations in DMs, you’ll never have to chase clients again. . See, posting content is just Step 1... And, Step 2 is having a bridge that moves someone from liking your post → to engaging → to messaging you → to becoming your client. . Here’s the secret: it doesn’t require fancy funnels, ads, or tech headaches. All it takes is a simple framework where your content sparks curiosity, and your DMs handle the conversion naturally. . I’ve built my entire coaching business on this approach. Now, instead of wondering where my next client will come from, I wake up to warm leads already in my inbox. Leads who are excited, qualified, and ready to invest in transformation. . And you can have the same. . That’s why I created the Magnetic Coach Code™, my proven 4-step system that helps struggling coaches land their first (or next) high-ticket client in 90 days—without funnels, ads, or burnout. . Inside, I’ll show you exactly: How to craft content that attracts serious buyers (not freebie hunters). How to turn casual comments and likes into meaningful conversations. How to use DMs the right way to sign clients without feeling salesy. . If you want my exact conversation-starting script that helps me turn posts into paid clients, DM me the word MAGNETIC right now. . Let me send it to you for free—because once you try it, you’ll never look at content the same way again. . Stop waiting. Start attracting. Your first high-ticket client is closer than you think. . Love, Siddhartha

If you’re trying to serve everyone, you’ll connect with no one. This is one of the biggest mistakes I see coaches and course creators make. They believe the broader their message is, the more people they’ll attract. And as coaches, we KNOW we can help so many people. So we think that's the way to serve more clients. Unfortunately that's not how Marketing works. The more people you try to speak to, the fewer people feel like you’re speaking to them. 👉 That’s why your content feels invisible. 👉 That’s why people scroll past your ads. 👉 That’s why your posts don’t get engagement. It doesn’t feel like it’s for them. So you're unable to attract your ideal clients. And because of that, your marketing is missing the one ingredient that matters most: emotional connection. The Lesson I Learned by Mistake When I first got into online marketing back in 2007, I launched my very first lead generation funnel with a simple, raw video. No scripts. No fancy production. Just me, sharing my story. When I followed up with people, they said things like: “Norbert, how did you read my mind? That’s exactly what I’m going through.” That’s when I realized the real power of marketing isn’t persuasion hacks or NLP scripts. It’s not about the “right funnel.” It’s about speaking your client’s truth better than they can. When your audience feels like you’re reading their mind… that’s when you’ve nailed your message. Here’s how to do it: 1. Get radically clear on your ideal client. Not everyone you could help, but the one person you’re uniquely positioned to help right now. 2. Speak to their exact situation. Don’t just say “burnout.” Say: “You wake up more tired than when you went to sleep, and you’re already behind before the day even begins.” 3. Describe the outcome they want. Don’t just say “freedom.” Say: “You want to wake up excited, serve clients you love, and finally feel like your business is worth the energy you put into it.” 4. Position your process as the bridge. Show them why what they’ve tried hasn’t worked — and why your process will. This is where most coaches go wrong. They water down their message to appeal to more people… and end up connecting with no one. If your funnel isn’t working, if your content isn’t converting, if your calendar is empty… ➡️ Don’t add more tactics. ➡️ Narrow your focus. ➡️ Define exactly who your perfect client is and speak to them with specificity. That’s when your content stops being “just content”… and starts creating clients.

I don’t care how “life-changing” your coaching program is. If your Instagram is sh*t, no one’s buying. I’ve seen coaches spend months perfecting their offers. They spend 6 months recording modules. Hire designers for beautiful PDFs. Build funnels, landing pages, checkout systems. And then? They launch to crickets. Why? Because their IG presence is weak. And in today’s market, Instagram is your storefront. The blunt truth no one tells you: //- No authority → no applications. If your IG doesn’t scream “expert,” your DMs stay dry. I see coaches posting motivational fluff, but nothing that builds trust. //- Weak storytelling kills conversions. People buy stories, not Canva quotes. If your last 9 posts don’t tell me who you are, why you’re credible, and how you get results, I’m scrolling. Posting ≠ growth. Daily posts don’t guarantee visibility. If your hooks suck, your views stay under 200. The algorithm rewards relevance, not effort. Your IG is either a funnel, or it’s a graveyard. Every post should pull someone deeper into your world. If your content doesn’t build desire → your program won’t sell. And it’s not just coaches. Here in the UK, I’ve seen salons, wedding brands, and furniture stores deliver magic offline… but their IG looks like an afterthought. If your content doesn’t make people feel something, you’re just noise. In 2025, Instagram isn’t optional. It’s oxygen. 3 things your IG needs to actually convert in 2025: 1️⃣ A homepage that sells without you. Your bio + highlights are a silent pitch. If a stranger can’t understand who you help, how, and why in 5 seconds, they’re gone. 2️⃣ Hooks that hit harder than your content. The first line decides if your post gets 200 views or 20,000. Spend more time on your hook than your graphic. 3️⃣ Proof > promises. Coaches throw promises around like confetti. But screenshots, client stories, and “before/after” growth posts are what get DMs. 4️⃣ A system, not a streak. Daily posting won’t save you. Smart content systems (pillars, batching, distribution) free you from burnout and keep you visible. _________________________________________________________________________________ P.S. I only take on a handful of projects each month (IG growth for coaches + content creation for Welsh brands). DM me your handle and I’ll tell you the #1 thing holding your IG back right now.

Marketing hills I will die on, as an AuDHDer who has very much 'been around the block' 😆 .... 🙅♀️ 'Build it and they will come' is bollocks - it's more like 'tell them, then build it, then more of them will come!' 🙅♀️ Niching doesn't have to feel restrictive. In fact, it can feel liberating. I swear! 🙅♀️ There is no one magic place your clients are hanging out. Everyone is everywhere. Look at the black mirror in your hand - how many apps are on there, for example!? 🙅♀️ You can take a good message anywhere and find clients, but if you're everywhere with a poor message? Crickets. 🙅♀️ Advertising is a giant waste of time and energy if you haven't tested your message - been there, done that! 🙅♀️ Your business CAN offer more than one thing, to more than one audience - this one is key for ADHDers. Phew, right!? 🙅♀️ Your content is not ABOUT you, it is FOR your audience (top tip for ditching the RSD!) 🙅♀️ Social media used to be called social networks. Apply a networking approach and the whole thing will feel a lot easier. Truthfully, if you know who you want to work with, why they need you, how you can help them - and how to communicate that effectively? That's it, that's your strategy sorted. There are no "shoulds" about where and how you do your marketing and sales activities. That's up to you, where you show up best and what you enjoy. In fact, the only thing close to a “should” that you’ll ever hear from me is that your business SHOULD have some kind of marketing and sales strategy (in the same way that you *probably* should breathe regularly if you want to maintain your status as a living human.) But what that strategy looks like? Completely up to YOU. Not some random hustle bro on the internet shaming you for how you do business from his (rented) Lamborghini…YOU. And that strategy doesn’t have to be based on doing EVERYTHING, every week, all at once…but instead on the things that you’re best at. That’s why I created my group coaching program: Ick-Free Marketing & Sales for ADHDers. This course is not about giving you a rigid roadmap to follow, but a “choose your own adventure” approach to marketing and sales that works for YOU. No guilt. No shame. No impossible expectations. And absolutely no “shoulds”. This is a collection of permission slips to do it YOUR WAY. If marketing and sales give you the heeby-jeebies but you know that it NEEDS to happen if you need to pay your bills and do your business and stuff…then you might just like it 🤩 There are still 7 slots remaining, if you’re up for joining me and the other fabulous business owners in there. DOORS CLOSE THIS SUNDAY! DM me with questions or head here for the juicy deets: https://lnkd.in/eu42tq7q I'd love to hear from you - did any of those hills I would die on surprise you?! #ADHD #ADHDbusiness #ADHDFounders

What if you (a coach) get leads on LinkedIn consistently Even without: - Wasting hours and hours on LinkedIn posts - Overthinking why you are not getting results - Feeling overwhelmed searching for content ideas   “Ah! It’s not possible. It doesn’t work for me.”   Not really. It’s possible, and thousands of coaches are achieving it.   But what’s holding you back from fulfilling your goal? (Instead of hiding behind your creative excuses, address the real problem.)    STRATEGY.   A clear content strategy. Strategy for writing effective content consistently.   A clear strategy provides you with - Why are you writing content (Goal) - What are you writing about (Clarity) - How are you writing content (Process)   But you start swimming in a sea without any safety net. One fine morning, you get inspired and start swimming without any direction.   After a few days, when your motivation erodes: You feel lost. You feel tired. You get drowned.   No, you’re alive. But you give up saying, “It doesn’t work for me.”   Make sense? Nahhh. Here’s what makes sense:   To create effective content consistently without getting overwhelmed You need to create your content strategy.   Here’s how you can create a strategy: 1/ Get clear on your purpose of content 2/ Create your targeted content pillars 3/ Create your system for writing effective content   But you’ll find it hard to create your strategy If you don’t have clarity on your service (or offer).   You can’t guess your strategy. You need to be crystal clear.   Want to get a customized content strategy to write and get traffic consistently?   I’ll help you create a customized content strategy (FREE). Check it out in the comments.   A clear strategy – Consistent content creation – Consistent attention to your service.   I can’t swim in the sea even with a safety net. I don’t know how to swim at all! Do you?

The biggest mistake most average coaches are making in 2025… ↳ They are depending on just one method of lead generation. Either they are: ↳ only creating organic content and hoping leads will pour in, or ↳ only running ads and expecting magic to happen. But the truth is simple: ↳ One method alone won’t give you consistent leads. Organic and inorganic are meant to work together, not alone. ↳ Organic builds credibility, trust, and authority. When people see your videos, your posts, your content — they see a real expert. And when they trust you, your ads perform ten times better. ↳ Inorganic (ads) gives you speed and reach. It pushes your message to more people — faster. And then there are other powerful channels too: ↳ Referrals from happy clients ↳ Affiliate partnerships with students who got real results ↳ Collaborations with other creators or communities When you combine multiple methods instead of relying on just one: ↳ Your pipeline becomes consistent ↳ Your business becomes predictable ↳ Your brand becomes unstoppable Just look at how the top coaches do it: ↳ Siddharth Rajsekar — omnipresent on Instagram, YouTube, LinkedIn, and Facebook, while also running ads. ↳ Pooja Puneet — strong Instagram content plus ads and community building. ↳ Russell Brunson and Alex Hormozi — they post high-value content daily and run ads strategically. Why? Because they know the truth: ↳ Organic gives you longevity. (Your videos stay forever.) ↳ Ads give you instant visibility. (But they stop the day your budget stops.) If you want consistent, high-quality leads, you need a holistic system — not a one-trick method. If you’re a coach or consultant who wants to learn how to combine organic, inorganic, referrals, and sales to build a rock-solid lead generation engine, ↳ Type the word “Clarity.” I’ll walk you through the exact system that powers my business — and the business of top coaches across the world.

Your Marketing Message Isn’t Just What You Say. It’s Who You Are. You started your business with passion. Maybe it’s a product, a service, a tech solution, a beauty line, a coaching offer. You wanted to help people. You believed you had something valuable. But then reality happened — Nigerian reality. No one tells you how loud the market is. Or how tired your audience is. Or how much distrust lives in the hearts of the very people you’re trying to serve. You post. You brand. You “package.” You promote. And still… it feels like you’re invisible. You’re showing up, but nobody’s buying in. And you’re starting to wonder if you’re the problem. But what if you’re not? What if the problem isn’t your product or your service… but your positioning? Most Nigerian entrepreneurs are out here selling features. Talking about price. Posting testimonials. But none of it is sticking — because the message isn’t magnetic. You don’t need more graphics. You need more clarity. You don’t need another reel. You need resonance. Here's what you need; a simple but powerful strategy: ✔ A story-driven message your market can see themselves in ✔ A clear plan that positions you as a guide, not a beggar ✔ A voice that doesn’t just sell, but soothes — because in this economy, trust is everything This is where emotional wellness meets marketing. It’s not woo-woo. It’s science. People don’t just buy products — they buy safety, they buy identity, they buy energy. And if you’re not grounded in your own voice, your market won’t feel safe following you. So here’s the truth: 🧠 Confused messages repel. 🫀 Calm, clear, emotionally-aligned messages attract. Because when your marketing comes from wholeness, not hustle, your audience responds without you even needing to convince them. > You don’t need pressure to be profitable. You need positioning that speaks to the right people — and pulls them in. That’s what we teach inside The Mindful Business Leadership Academy (MBLA) The Mindful Business Leadership Academy — a new kind of space for entrepreneurs who want to build rooted, magnetic, soulful businesses. If you're tired of throwing content into the wind and hoping it lands, maybe it's time to stop shouting and start guiding. https://lnkd.in/d34UjYD2 Take the Quiz for free https://lnkd.in/dJCUw3XX --- 📩 DM me “Magnetic” to learn how to build a message that sells — not by force, but by frequency. #CoachSesiToyin #MagneticMarketing #StoryBrandNigeria #EmotionalBranding #MarketingThatFeels #BusinessStrategyNigeria #402CoachingCompany #MarketingWithSoul

💡 When You’re a Solo Entrepreneur /Freelancer/Consultant— You’re Also Your Own R&D Function When you run your own business, you’re suddenly everything you once relied on others for: You are your own manager, HR, marketing team, procurement officer, and even your R&D function. Today, I want to pause on that last part — R&D. In this context, R&D isn’t a department. It’s a mindset that turn into a practice A way of staying curious, relevant, resilient and continually evolving. Here’s how I built my own R&D rhythm as an organizational and executive career development coach and consultant, focusing on neuroscience-based and solution-focused approaches. 👇 1️⃣ Follow diverse digital content. Newsletters, subject-matter expert articles, YouTube channels, LinkedIn posts podcast, and studies Whenever a new concept or term catches my eye, I don’t just scroll past. I research it, trace its origins, and see if it aligns with my context. Sometimes, I even reach out to the developer of the method to explore collaboration. I even follow content related to brain anatomy — anything that deepens my understanding of how people think, learn, and change. 2️⃣ I attend online events — even outside my immediate field. For example, I will attend an offline event today for agribusiness micro businesses. You might think it’s unrelated to coaching, but that’s where I learn about real business pain points as I provide business coaching as well! 3️⃣ I consume hardcover books and magazines and even revisit old sources. Recently, I discovered a strategy method in a 2010 HBR's magazine that I tailored to my services with mentioning the developer name for sure 4️⃣ I consult with professionals from other disciplines. 5️⃣ I keep myself updated through meaningful conversations and terminology. Whether it’s meeting professionals, talking with former colleagues, or connecting with new acquaintances, I pay attention to the new terms and concepts they use. This helps me stay current, relevant, and relatable in my field. However, What’s missing in my process (until now) is structure. My “system” was basically: send links to my email, word document, outlook calendar and sticky notes everywhere. That’s where I realized — that I need my own R&D Blueprint. So I asked ChatGPT to help me generate one, and also to generate a generic version I could share with you my LinkedIn community. Type “Blueprint” in the comments so I send it to you directly.

This mindset shift changed everything 👇 𝐃𝐨𝐧'𝐭 𝐒𝐞𝐥𝐥 𝐘𝐨𝐮𝐫 𝐒𝐤𝐢𝐥𝐥, 𝐒𝐞𝐥𝐥 𝐘𝐨𝐮𝐫 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧. Yesterday, I stumbled on Evangeline Ohagu post that talked about "Helping You Land A Job This Week." Going through what she said, I got hooked by a particular thing she said which is "Don't Sell Your Skill, Sell Your Solution." Trust me that changes everything. Immediately I paused, I digested and meditate on those words, inspiration came and that got me inspired to tell you this: 𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐰𝐡𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐬𝐤𝐢𝐥𝐥 𝐬𝐞𝐭 𝐝𝐨𝐧'𝐭 𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐫𝐞𝐬𝐮𝐥𝐭? The answer is what Evangeline Ohagu said which strucked my heart when going through her post. One thing I’ve learned on this journey as a content and brand growth strategist is this — skills don’t make you stand out anymore, solutions do. When I started out, I used to focus on promoting what I could do: “I create graphics with my phone” “I manage social media pages” “I write engaging content.” And yes, those are valuable skills. But here’s the truth — skills alone don’t move people to work with you. Solutions do. Clients and brands aren’t just looking for someone who can design a nice post or write a catchy caption. They’re looking for someone who can help them grow — someone who can make their brand more visible, their content more impactful, and their message more relatable. That’s when I realized I needed to stop selling what I do and start selling what my work does. Now, I don’t just say “I design with my phone.” I say, “I help brands tell their story visually and connect with their audience through creative smartphone graphics.” I don’t just say “I manage social media.” I say, “I help businesses build trust, engagement, and a strong digital presence.” Your skill is your tool, not your value. Your value is in the transformation your skill creates. Remember, people don't pay for skills, they pay for results. So here’s my reminder to every creative, freelancer, and professional out there — Don’t sell your skill. Sell your solution. That’s where the real impact (and income) begins. Let’s connect if you need help turning your content into a story, your story into a brand, and your brand into impact. #ContentStrategy #BrandGrowth #DigitalCreatives #SocialMediaMarketing #PersonalBranding #EntrepreneurMindset #SmartphoneGraphics