$480M Sales in A Year Alone - Founder @ extremebranding.co.uk - Branding & Scaling Amazon Brands to New Heights with a Blend of SEO and Smart PPC strategies
How Top Amazon Brands Win With Both 1P and 3P Models Most brands choose one path. Vendor Central for scale. Seller Central for control. But the real growth happens when both work together. At Extreme Branding, we have managed hybrid setups across Amazon US and EU. The results were clear. Higher profit margins. Stronger data. Better channel control. How to make both systems work. 1️⃣ Defined Catalog Roles 1P handles core SKUs with consistent demand. 3P focuses on new launches, seasonal products, and testing pricing strategies. 2️⃣ Data Integration 1P limits insights. 3P exposes valuable data on customer behavior and keywords. Combining both creates better ad strategies and pricing models. 3️⃣ Profit Alignment Every SKU is reviewed for cost-to-serve and contribution margin. Low-margin items move to 3P. High-velocity SKUs remain in 1P for stability. 4️⃣ Operational Flexibility Vendor Central can delay purchase orders. 3P ensures steady cash flow and inventory movement. 5️⃣ Brand Integrity Managing both channels maintains pricing control. Promotions run through 3P without triggering retail conflicts. Brands that master this model grow faster and stay more resilient. Amazon does not reward those who pick sides. It rewards those who understand both systems deeply. P.S. If your brand is still tied to a single channel, message me. I will show you how a hybrid model builds profit, stability, and control inside Extreme Branding. #AmazonFBA #AmazonVendorCentral #AmazonSellerCentral #EcommerceGrowth #BrandScaling #AmazonStrategy
Hybrid models reduce risk and increase operational flexibility compared to a single-channel approach.
Brands using both 1P and 3P see stronger margin stability and more actionable data insights.
Once we aligned profit and catalog roles, both channels started supporting each other instead of competing.
Assign SKUs by role: core SKUs in 1P, experimental or seasonal SKUs in 3P for max flexibility.
Incredible insights, Afrasiab! Your expertise in balancing 1P and 3P strategies truly demonstrates why you're a leader in scaling Amazon brands. The level of precision and strategy here is next level.
Hybrid is the future. Control + scale = long-term power.
Balancing 1P stability with 3P flexibility is how top brands scale sustainably.
$480M Sales in A Year Alone - Founder @ extremebranding.co.uk - Branding & Scaling Amazon Brands to New Heights with a Blend of SEO and Smart PPC strategies
3wVendor Central gives stability, Seller Central gives insights, using both creates exponential advantage.