Akama Davies’ Post

Thoroughly enjoyed joining Richard_ C. on stage for our session, “Connecting Brands & Fans: Programmatic Advertising with Spotify and The Trade Desk,” at BTF® yesterday. Here are a few key themes that stood out for me: 1. Data-driven storytelling at scale Through programmatic technology, marketers can bring relevance, precision and creativity together to deliver experiences and outcomes across a range of premium media touchpoints. 2. Audio as a cultural connector Spotify isn’t just a listening platform; it’s where culture happens. From Beyoncé’s Cowboy Carter to iconic band reunions, we see music and podcasts reflecting and amplifying cultural moments in real time. 3. Elevating audio in the omnichannel mix Audio is no longer the “nice-to-have” in media plans. It’s essential. And when paired with video, CTV, or DOOH, it delivers more profound emotional impact, stronger recall, and measurable performance. A huge thank you to the BTF® team for creating space for conversations like this where tech, culture, and creativity truly intersect. https://www.joinbtf.com/ #TheTradeDesk #SpotifyAdvertising #BTF2025