Anders Bjorklund’s Post

View profile for Anders Bjorklund

Founder & CEO @ Zooma | Working with global B2B companies and driving digital sales and marketing transformation.

People often say that AI is about boosting efficiency in B2B, but it might have a greater impact when used to improve quality. Efficiency is simple to measure. Quality is more subjective; it can often depend on perception. However, when examining some B2B companies that are truly transforming, a pattern emerges: → They don’t just automate tasks; they improve outcomes. → They use AI to make better decisions, not just faster ones. → They apply AI in areas where human judgement is most crucial, rather than where humans can easily be replaced. AI becomes powerful when it enhances quality, not just the speed of delivery. So, before prioritising efficiency, consider: could AI help us elevate quality standards instead? PS. How do you see AI improving the quality of your organisation?

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Andreas de Haan

Quality - Sustainability - Business Development

3w

Good post Anders Björklund. I am starting to use AI for large data / measurement points to build paretos as a help for acting on what has the largest impact to failure modes. I.e. the same as I would do if the same data was easier accessible.

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