Co-Founder & CEO @GAMMAPLUS | Chief Commercial Officer @GammaStack | iGaming Expert | B2B Sales Leader | Transforming B2B Operations
If you’re paying third of what you receive to your platform provider, you’re getting scammed, you just don’t know it yet. Some time ago we started working with an operator from Central and Eastern Europe. They were not a newbie – this company had been in the game long enough to know exactly what was bleeding money and how much it hurt. They’d been stuck on a white-label setup for years, which, of course, works, until it doesn’t. Over 17% of their revenue went straight to the provider, there was barely any backend access, custom features took months and sometimes never came, scaling or reselling was out of the question, as they technically didn’t really own anything. What they needed was control, clarity and the ability to move without asking for permission. So, we took on the task to pretty much rebuild them from scratch – a backend tailored to how their players behave (emphasis on the word “their”), we created bonus tools and affiliate systems, and licensing support baked in. But the most important thing was full code ownership from day one. In the end, the migration was quiet, gradual, and caused virtually no drama. As for the players, they kept playing and the revenue didn’t dip. Teams were trained, documents delivered. In short – it was painless. Today, they run the platform independently, and more importantly, efficiently. Integration cycles that used to take 6 weeks now take 2. Customisation is done in-house, there are no ticket queues and no “we’ll get to it next sprint” excuses. And that 17% they used to give away can now be reinvested into growth. Moral of the story? If you don’t own the platform, you don’t own the business.
Suhail Tak
3mo
Most appropriate observation in a nutshell: What they needed was control, clarity and the ability to move without asking for permission. “Control in their own hands, clarity of deciding the direction of focus and ability to accelerate and deaccelerate as per the circumstances.” Thanks Arturs for putting this together.
Mian Jami
3mo
This says it all. What if the real bottleneck isn’t the market, but the platform you’re blindly renting?
Product is always the answer. A well thought and smooth transition is hard to find. Congrats on another excellent case study.
Entrepreneur | Forex, Crypto and iGaming – Content & Growth in High-Risk Digital Industries | Technical Analyst | AI-Driven Business Architect & Consultant
3moThis is so true. If you don’t own the platform, you’re always stuck.