Omnicom Oceania hires Daniel Klug as director of new media

Exclusive: Omnicom Oceania Appoints Daniel Klug as Director of New Media The former TikTok and Clemenger exec will work across all Omnicom agency brands to unlock the power of culture, creativity, and platforms, LBB’s Brittney Rigby reports. Read here: https://lnkd.in/g66VXMzU

In a world where TikTok dictates trends and paid partnerships are on the rise, it's easy to believe that traditional media relations no longer carry the same weight. However, as Polina Lichagina, our VP of Client Services & Operations, demonstrates in her latest blog post, nothing beats the credibility and long-term value of coverage in La Presse, The Globe and Mail, or Canadian Living. 👉 From Hettas to Kamik to WonderBra, there are many examples of brands that invest in earned media building a solid reputation, lasting brand awareness and, above all, tangible business results. Read the full article here: https://lnkd.in/e5je5jkh #BlogPost #MediaRelations #PR #PRagency #MediaCoverage #EarnedMedia

Brands today operate in a crowded room where everyone is talking at once. From TikTok videos to nonstop press releases, brands are jostling for space, and audiences are tuning out. Mass-market PR campaigns that aim to reach everyone often end up resonating with no one... https://lnkd.in/d5g2Mu2X 

For institutions, media engagement is not an afterthought, it’s strategic. Early engagement shapes narratives, builds trust, and ensures lasting visibility. Engaging media early is not just about coverage, it’s about partnership.

DECODED Volume 7 is here! The age of one-way communication is over; audiences now crave dialogue, not broadcasts. In this edition of DECODED, we explore how digital voices and micro-influencers are winning hearts (and budgets) across Africa. Learn why smaller, trusted voices are shaping culture, driving engagement, and redefining how brands communicate & connect. 🔗 Read the full newsletter here: https://lnkd.in/dw8CeHdC #DECODED #RadahMedia #PR #InfluencerMarketing #StrategicCommunications #MarketingStrategy

New firm led by former WPP executive targets U.S. Hispanic, Caribbean and Latin American markets with agile, digital-first strategies. #NewsismyBusiness

When Havas Media Network and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of the times. The tie-up underscores the pressure facing mid-tier networks in a consolidating market. Omnicom's $13.5 billion acquisition of Interpublic Group (IPG), expected to close before the end of the year, will narrow the field of global media giants while creating a new largest player. Publicis began consolidating its media business more than a decade ago. Meanwhile, WPP is restructuring its media arm by merging operations across its agencies, and the future of dentsu's international business hangs in the balance. Horizon Global is an acknowledgement that consolidation is reshaping the market. “Client centricity…has been a huge driving force for us,” said Peter Mears, Horizon Global board member and global CEO of Havas Media Network. By joining forces, Horizon and Havas are acknowledging that if they want to chase big, global media clients, going it alone is no longer an option.

✨The lines between entertainment and marketing are blurring 🎯 And Paul Carpenter has had a front-row seat to Georgia’s entertainment boom. As President of the American Marketing Association of Atlanta, Paul has been tracking the state’s explosive growth since the late 2010s, collaborating across agencies, production companies, and corporate communications. His path offers a unique perspective that bridges two worlds now more interconnected than ever: storytelling and strategy. Watch the full interview to hear Paul’s insights on how Georgia’s creative economy is shaping the future of branded content and audience engagement. #GeorgiaEntertainment #adweek Purple Sky Media ADWEEK Randy Davidson Jezlan Moyet Jennifer Reynolds

Celebrity partnerships can elevate a campaign but only if there’s genuine alignment and a clear strategy behind them. From defining clear objectives to avoiding costly mismatches, it’s crucial to think beyond the fame. A big name alone won’t guarantee awareness, credibility or ROI - strategy and authenticity are everything. In our latest article, we explore the pros, cons and key considerations for using celebrities in PR campaigns, including why authenticity matters more than ever. A big thank you to Georgia Entrican (The PHA Group) for sharing her expert insight. 👉 Read the full article in the comments below #PR #MediaRelations #CelebrityEndorsements #CommsStrategy

💡 3 Things Brands Get Wrong About Influencer Marketing Most brands chase celebrity influencers with millions of followers. Here's why that's a mistake: 1. Engagement > Follower Count Mid-tier (50K-500K) and micro-creators (10K-50K) deliver 2-3x higher engagement rates than macro-influencers. Their audiences aren't just watching—they're actively participating. 2. Diverse Creators = Cultural Relevance Creators who authentically represent their communities don't just reach audiences—they resonate with them. When they recommend your product, it's validation, not advertising. 3. Long-Term Partnerships > One-Off Posts Stop treating influencer marketing like transactions. Ongoing relationships build credibility and allow genuine brand integration into their storytelling. The bottom line: Strategic partnerships with diverse, niche creators cost less, perform better, and create authentic cultural connections that celebrity endorsements can't match. At Another Fresh Delivery, we specialize in matching brands with diverse creators who drive real impact. Ready to rethink your influencer strategy? Let's connect → anotherfreshdelivery.com #InfluencerMarketing #MarketingTips #DiverseCreators #BrandStrategy #ContentMarketing