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Most operators I speak to want the same thing: more members. But what if the next group of members isn’t who you expect? In this week's chat with Anne-Marie on Flex That Worx, we looked at where coworking spaces can find real growth in the next couple of years. Spoiler: it’s not just about adding more desks or bigger buildings. It’s about looking beyond the usual suspects. My Takeaways • Stop thinking about coworking in narrow terms. It’s not just for freelancers and founders anymore. • Be the first to reach out. Partnerships with local universities or businesses can open the door to completely new audiences. • Share your story. No one set out to study coworking at university, we all arrived here through different routes. That journey is what people connect to. • Get out of your space. Go to events, talk to people, tell them what coworking actually is. You’d be shocked how many have never heard the term before. If you’re planning for next year’s growth, start with awareness. There’s a big audience out there waiting, they just haven’t met you yet. To get these insights and learn how you can attract new customers, Listen to “Discovering Hidden Opportunities: Expanding Your Coworking Customer Base” on Spotify, Apple Podcasts or watch us on YouTube (Links to episode in comments below) #coworking #coworkingspace #flexwork #flexibleworkspace #workspacemanagement

"You don’t have any natural colleagues at work. So the coworking community is really the place where you meet other people, where you can exchange ideas, where you can talk to other people with an open mindset." -Claudius Krucker For freelancers, creatives, and solopreneurs, coworking spaces aren't just desks—they're where we find our colleagues. On the Coworking Values Podcast, Claudius Krucker shares how coworking became his second home—and how European Coworking Day is helping hundreds of operators open their doors and invite the world in. If you're running a coworking space, don't miss this: 🎧 https://lnkd.in/dwfbWiCK #EuropeanCoworkingDay #CoworkingCommunity #FreelanceLife #CoworkingValues

Imagine starting a coworking space in two spare rooms. At your law firm. That's exactly how Tamara Gimenez, a practicing lawyer, launched Teamworks Coworking. She readily admits it wasn't a perfect or polished start. "It was everything but a comfortable space," she told us on our new podcast, "but it was a cool way of trying it out." That experiment led to a powerful insight. The real demand wasn't just from freelancers, but from established companies that "didn't know that yet." This realization fueled a "big bet": a leap from 300 to 4,000 square meters in 2019, right before the world changed because of the pandemic. Many would have panicked, but Tamara's team leaned into their "we are partners, not suppliers" philosophy. It's a value we're proud to support as Teamworks technology partner, and the results were remarkable. The space emerged from the 2020 lockdown with an even higher occupancy rate. It’s a fantastic story of organic growth, listening to your market, and the power of being a true partner to your members. Hear Tamara share her full journey—from two spare rooms to 15,000 square meters—on the new Flex Factor podcast episode with host Marc Navarro. To listen, check out for "The Flex Factor" on Spotify, Apple Podcasts, YouTube, or visit the Spacebring podcasts page.

💛 Where work meets belonging: The quiet power of rural coworking What if the future of work isn’t being built in glass towers but in the small, rooted coworking hubs bringing people together in towns and rural communities across Europe? In this new episode of Powering Productivity, I’m joined by Maria do Ceu Bastos, founder of Nowhere Desk in Portugal - a rural coworking hub that’s become a creative home for freelancers, founders, and change makers. We explore: ✨ How rural coworking builds connection, confidence, and belonging ✨ The emotional energy it takes to hold space for others ✨ Balancing purpose with sustainability as a local operator ✨ Why small hubs matter more than ever in the future of work One line that really stayed with me: “Rural coworking is special because it reconnects us with nature, with community, and with ourselves. If we lose that, we’re doomed.” Maria do Céu Bastos 🎧 Listen here → https://lnkd.in/e75KK4jW 💬 I’d love to hear your take - are local hubs the real future of work? #coworking #community #ruralcoworking #neighbourhoodcoworking #microbusiness #futureofwork #poweringproductivity #podcast #peopleFirst #flexSpace

💛 Where work meets belonging: The quiet power of rural coworking What if the future of work isn’t being built in glass towers but in the small, rooted coworking hubs bringing people together in towns and rural communities across Europe? I had such a lovely, natural conversation with Maria do Ceu Bastos a few weeks ago, founder of Nowhere Desk in Portugal - a rural coworking hub that’s become a creative home for freelancers, founders, and change makers. Some of the magic & highlights for me were: ✨ How rural coworking builds connection, confidence, and belonging ✨ The emotional energy it takes to hold space for others ✨ Balancing purpose with sustainability as a local operator ✨ Why small hubs matter more than ever in the future of work One line that really stayed with me: “Rural coworking is special because it reconnects us with nature, with community, and with ourselves. If we lose that, we’re doomed.” Maria do Céu Bastos 🎧 Listen here → https://lnkd.in/e75KK4jW 💬 I’d love to hear your take - are local hubs the real future of work? #coworking #community #ruralcoworking #neighbourhoodcoworking #microbusiness #futureofwork #poweringproductivity #podcast #peopleFirst #flexSpace

My longtime collaborator Amanda Leffew is a quiet force in my business. She's smart, creative, strategic, and I always ask her opinion on moves I'm making—large or small. In next week's Coworking Creators Summit, Amanda is teaching a session on building content momentum when you feel invisible (Who can't relate to that?). In advance of the Summit, Amanda, who is my Summit co-founder, shares her insights into cutting through the noise, quick creative actions you can take right now, and how slow doesn't mean it's not working. 1. What’s the biggest challenge new content creators face? It’s not coming up with ideas, it’s figuring out how to cut through the noise. Most new creators try to do too much too fast, every platform and every trend all at once. The smarter play is to pick one channel, pick one theme, and commit to it for 90 days. Consistency beats chaos. People start to recognize your voice when they know what you stand for and where to find you. 2. How can space operators keep momentum when progress feels slow? Slow does not mean nothing is working. Momentum comes from showing up, not from going viral. If it feels quiet, set up a content rhythm you can sustain. Start a weekly series like a quick reel showing what is happening in the space today or a regular member spotlight. Repurpose everything. A single blog post can fuel your socials for a week. When you feel stuck, simplify and stay consistent. That's what compounds over time. 3. What’s one small creative action that can help a coworking space gain visibility today? Grab your phone, film a 10 second clip of something real happening in your space, add text on screen, and post it. Do not overthink it. It could be a member celebrating a win or just the vibe on a Monday morning. The goal is not perfection, it is visibility, and people connect fastest when they can actually see themselves in your space. Learn more from Amanda at the Coworking Creators Summit. 🎟️ coworkingcreators [dot] com

💛 Where work meets belonging: The quiet power of rural coworking What if the future of work isn’t being built in glass towers but in the small, rooted coworking hubs bringing people together in towns and rural communities across Europe? I had such a lovely conversation a few weeks ago with Maria do Ceu Bastos, founder of Nowhere Desk in Portugal - a rural coworking hub that’s become a creative home for freelancers, founders, and change makers. Here's some of the gems we discussed: ✨ How rural coworking builds connection, confidence, and belonging ✨ The emotional energy it takes to hold space for others ✨ Balancing purpose with sustainability as a local operator ✨ Why small hubs matter more than ever in the future of work One line that really stayed with me: “Rural coworking is special because it reconnects us with nature, with community, and with ourselves. If we lose that, we’re doomed.” Maria do Céu Bastos 🎧 Listen here → https://lnkd.in/eg2RmMHY 💬 I’d love to hear your take - are local hubs the real future of work? #coworking #community #ruralcoworking #neighbourhoodcoworking #microbusiness #futureofwork #poweringproductivity #podcast #peopleFirst #flexSpace

Strong technology foundations are essential for any successful coworking or flexible workspace. In this week’s episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke discuss how the right systems help operators build, manage, and scale more efficiently. Key takeaways include: • Laying the groundwork with a solid, connected tech stack from day one • Streamlining operations to stay lean and avoid bloated systems • Using technology to maximise meeting room revenue • Maintaining consistency and control when expanding to multiple sites • Ensuring your website works as a true sales and booking tool • Doubling down on what works as you move from stabilising to scaling This episode explores how technology enables coworking operators to eliminate admin, enhance member experience, and focus on what really matters: growing a thriving space. Listen Here: 🎙️Spotify: https://lnkd.in/e8Ds4cSy 🍏 Apple Podcasts: https://lnkd.in/e9TapV-4 🎬 Watch on YouTube: https://lnkd.in/ecs8gXph #coworking #coworkingspace #technology #flexworkpace

There’s a lot of talk about “smart tech” in coworking, but too often it ends up being bells and whistles that don’t solve the real problems. In this week’s episode, Anne-Marie and I get into the practical side of technology for coworking operators, what actually makes a difference when you’re starting, stabilising, or scaling your space. We list out what you need to be focusing on depending on what stage you are at! We cover: • Why your tech stack is the foundation for growth, not an afterthought • How to stay lean and efficient without drowning in tools • The hidden potential in meeting rooms that most operators overlook • The challenge of consistency when scaling to multiple locations • Why your website should be doing more than showing nice pictures, it should be booking desks and rooms • And how to get creative with your marketing once the basics are solid Technology shouldn’t slow you down, it should give you the time and visibility to run your business properly. If you’re serious about building a coworking brand that lasts, this one’s worth a listen! (episode links in the comments below) #coworking #coworkingtech #flexworkspace #coworkingspace

This episode of the Coworking Values Podcast is a must-listen for anyone running—or dreaming of running—a coworking space, especially in small towns. Join us as Claire Carpenter shares her wisdom from two decades in coworking: Why community-driven coworking is harder than it looks The importance of understanding costs and sustainability Tips for balancing personal well-being with professional success ✨ Your coworking space can be a hub for economic recovery and community growth—if you get the balance right. 👉 https://lnkd.in/du7s9PwG