Leaders who focus on outcomes (not attendance), invest in how teams actually work, and empower teams to lead the way are building a talent advantage. Those doubling down on 5-day mandates because “hybrid doesn’t work” are missing the point — and losing engagement and trust in the process. The truth is: hybrid work isn’t the problem. Mistaking policies for solutions is. In our new piece for MIT Sloan Management Review, Nick Bloom, Prithwiraj Choudhury and I share what the research says — and what leading companies like Atlassian, Allstate, and Airbnb (just to name the A's) are doing differently. One of these paths leads to stronger teams and the ability to leverage AI for real results. The other leads to frustration and resistance. Thanks to Leslie Brokaw, Laurianne McLaughlin, Abbie Lundberg, and the MIT SMR team for bringing this conversation to life. 🔗 Link to the article in comments! #HybridWork #Leadership #Engagement
Its always a leadership problem?..... Everyone wants to empower the employee but in the same breath want them to be the victim. Everyone including the employee need to own their performance. I will agree that leadership is a challenge....in any form of work.
Brilliant synthesis of the issue. Over time, people will look back at this and wonder why there was this absurd tendency to support poor leadership decisions based on "management's perception" instead of hard data.
Completely agree Brian Elliott.This captures the real inflection point leaders face right now. The best organizations aren’t treating flexibility as a perk; they’re treating it as a performance strategy. When leaders focus on outcomes, clarity, and trust rather than control, teams don’t just stay engaged—they elevate how they work. Excited to read the full MIT SMR piece.
“My CEO just came back from another CEO event, and he’s on a rampage about return-to-office. The three of us coauthors hear a variation of this every week. The pattern is familiar: CEOs return from a peer gathering convinced that really getting everyone back to the office will solve productivity concerns, cultural disconnection, and competitive pressures." These three items are certainly relevant challenges. It's tempting to seek a magic bullet solution to all of them like #RTO but it's far more complex. I don’t view this so much as the failure of any given CEO to lead. Rather, it’s symptomatic of the larger issue of how well organizations adapt to how information and communications technology has evolved in a much shorter timeline than the commute to office setup that had been in place in the preceding decades. Beginning in the 1990s, it was no longer essential to commute to a centralized office setting to do knowledge work as information went online and flowed far faster than commute traffic. That’s a big shift that was amplified by the social distance contagion control public health measures of the COVID pandemic. It’s not just a pre and post COVID world. The timeline is far longer.
Great insights, Brian. Hybrid work has redefined leadership beyond location to connection, trust, and engagement. Leaders now need to design intentional cultures where people feel valued, aligned, and accountable whether in person or remote. The challenge isn’t technology, it’s mindset. Curious: what’s the one leadership shift you believe drives the biggest impact in hybrid environments?
such a timely article!
yesss!
The sub-heading works for all business problems.
i still think false concensus effect is at the heart of leadership thinking around this. they think what works for them ought to work for everyone. the trouble is that #ProductivityIsPersonal and privilege is being ignored. it’s time to #AcknowledgeTheAsk the relative resource cost is not the same for those with less financial means, for caregivers, and for those with disabilities. #FlexibilityIsInclusivity have you seen/done any research around the leader’s own work styles versus others? i’m hoping the (free) Work Style Profile i created might help with that.
Exec @ Charter, CEO @ Work Forward, Publisher @ Flex Index | Advisor, speaker & bestselling author | Startup CEO, Google, Slack | Forbes’ Future of Work 50
2dRead on, and many thanks Nick Bloom and Prithwiraj Choudhury for your partnership on this! https://sloanreview.mit.edu/article/hybrid-work-is-not-the-problem-poor-leadership-is/