🚄 On my way to the 13th DIY E-Commerce Day in Cologne, where I’ll be speaking with René Groll, CDO at Gust. Alberts GmbH & Co. KG, about one of the biggest barriers to successful D2C strategies: Product Pricing. Many brands dream of direct-to-consumer: higher margins, direct customer relationships, better data. In practice, D2C often remains a side channel. Not because of poor strategy, but because of pricing dilemmas: retailers demand stability, online customers compare prices. Lower prices risk delistings, higher prices hurt conversion. Internal structures add complexity: incentives favor wholesale, pricing decisions are political and slow, and dynamic pricing tools are missing. In a market where competitors adjust prices multiple times a day, this is a serious disadvantage. The solution lies in an integrated strategy: - Clear product segmentation - Consistent trading conditions - Dynamic pricing taking real time market prices into consideration - Analytics to analyse and protect pricing decisions This approach protects retailer relationships while unlocking new growth opportunities. Companies that manage pricing professionally can turn D2C from an failing experiment into a true revenue channel.
A structured pricing strategy is what turns D2C from a risk into a growth lever.
Great points, Benjamin. Pricing is often the hidden barrier in D2C, and without dynamic, data-driven strategies, brands lose their edge against faster-moving competitors. Real-time, high-quality data is critical here solutions like NetNut.io help ensure reliable market insights that make pricing strategies both adaptive and sustainable.
Head of E-Commerce / CDO / Referent / Dozent
1moI am delighted to be able to perform with you at Herstellerverband Haus & Garten e.V. E-Commerce day and that you are taking the time to do so. Super exciting topic. #DIY #Ecommerce #HHG #HomeImprovement