Benoit Tabaka’s Post

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Secrétaire général, Directeur des relations institutionnelles et politiques publiques de Google en Europe du Sud

🚨 Europe risks missing out on over €1.2 trillion in GDP gains by 2030 in the private sector, simply because we are not fully harnessing the potential of cloud and AI. For the public sector alone, a shift towards multi-cloud could generate up to €450 billion annually in efficiency and productivity gains for EU governments. This is the striking finding of the latest European Centre for International Political Economy (ECIPE) report for Open Cloud Coalition, and it should alert us. Cloud is a driver of innovation, competitiveness, and resilience, essential for Europe's digital future. 🚀 This report highlights a major barrier: the lack of choice for cloud customers. Restrictive software licensing practices, forced integration of services (bundling), excessive data egress fees, and even overly complex or ill-suited regulations create a true digital lock-in. These tactics, sometimes from established players, prevent businesses and administrations from selecting the most innovative solutions tailored to their needs. They hinder competition, innovation, and increase costs for everyone. It is imperative to promote Choice, and Security for Europe to truly establish itself as a leader in AI and innovation. The ECIPE report proposes a dual-track strategy, both short-term and long-term, which we fully support: 👉 Targeted short-term actions: Competition authorities must intensify their fight against lock-in practices and discriminatory licensing - reason why we filed an EC complaint against Microsoft. Governments must use public procurement to demand multi-cloud compatibility and open licensing. 👉 Long-term structural reforms: Redefine digital sovereignty as user freedom, not supplier nationality. Modernize public procurement to favor multi-cloud by default. By acting in this way, we could not only unlock colossal sums for our economies but also ensure that Europe remains at the forefront of global innovation, with resilient and secure digital infrastructures. To policymakers and decision-makers, the ball is in our court. Let's seize this opportunity for a more open and stronger digital Europe. 🇪🇺 #CloudComputing #AI #Europe #Innovation #Competitiveness #DigitalSovereignty #CustomerChoice #OpenCloud #Security For a deeper dive, the full ECIPE report is available here: Breaking Barriers to Cloud Customer Choice https://lnkd.in/etCbPzdb Marcus Jadotte Alexandra Gschwind Julian Schmücker Karen Massin Stéphanie Yon-Courtin European Commission

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Connor Blades

Representing Serious Buyers Seeking Safe, Long-Term UK Property Ownership | Award Winning Property Professional | Podcast Host

3mo

Anyone who has worked within corporations know why the big players are moving slower Because they need 7 levels of management to approve a new white board to write down the ideas, to host the meeting to talk about implementing AI Us smaller groups and 1 man bands can get the balling rolling now ;)

Harry Dalton

Sales Director at Dalton Safety | 10+ Years Driving Growth in the Safety Industry | Champion of Safer Workplaces Through Strategic Partnerships & Solutions

3mo

Such a crucial call-out. The potential gains are massive, but without real freedom of choice and fair competition in cloud services, we’re throttling our own progress.

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Caner Veli

Helping mission-led brands connect and grow at Kind.Community | 2x exits | Dragon slayer | TEDx Speaker | ᴍᴀᴋɪɴɢ ᴛʜᴇ sᴜsᴛᴀɪɴᴀʙʟᴇ ᴀᴛᴛᴀɪɴᴀʙʟᴇ 💚

3mo

Interesting point! Harnessing AI's potential responsibly could unlock huge benefits for people, business and the planet. Let's make sure innovation serves humanity 🤖🌍

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Joe Redston

Metacrisis generalist

3mo

The irony of this being ‘promoted by Google’ is just … I can’t even … 🤦♂️🤣😵💫🤷♂️

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Manjima (Gina) Mukherjee

Global Head of Client Relations,Sales & Production at 13D Research & Strategy

3mo

Very interesting - thank you for sharing

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Calum Knox

Founder | CEO @ The RLK Group Building adaptable defence & AI systems shaped by frontline reality | Bridging field-tested tech with future warfare needs | Autonomy. Survivability. Disruption.

3mo

Choice, competition and open infrastructure must be the path forward

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Richard Bradley

Talent Acquisition Strategist | RPO Specialist | AI Advocate | Transformational Leader | Team Builder | Growth Engine

3mo

Insightful. It's scary the opportunity that is out there and how hard it appears for governments to fully harness the potential

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Humza Sheikh 🚀

Bespoke AI Solutions for B2B Agencies | Limited Availability | Founder @Automization.io

3mo

Great insights, Benoit. Promoting cloud choice can truly transform Europe's digital landscape and drive innovation forward.

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Felix Newall-smith

🏡 The Holiday Let Guy ✨ I help you build a hands-free property portfolio in Dorset's booming Holiday Let market.🏠🌊 Ready to get started? 👉 Message me 'DORSET'! 📩

3mo

Governments and leaders are struggling to keep up with the pace of ai, they simply don't understand the advantages and risks involved, its down to industry leaders to educate so they can get these leaders on board 👍

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LK Floors ltd

Flooring Installer at LK Floors ltd

3mo

Scares me everybody turning to AI I think this will be the downfall of the human in years to come , a computer that learns itself 😳 Decided what’s right and what’s wrong Think I’ve watched to many movies 🎥

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