How Black Friday has evolved into "Cyber Ten"

Thanksgiving shopping days represent one of the most profitable periods of the year for retailers. Spanning events such as Black Friday, Small Business Saturday, and Cyber Monday, these days drive massive consumer spending across both online and offline channels. However, competition has grown fierce as more businesses fight for attention. Therefore, retailers must apply proven tactics that differentiate them, attract customers, and maximize revenue. #Cyber_Monday #Black_Friday #Retail #Retail_Tactics #Retail_Strategies #Holiday_Shopping #Retail_Marketing #Illumination_Consulting https://lnkd.in/g48-dGMA

Retail Tactics for Thanksgiving Shopping Days to Increase Sales Thanksgiving shopping days represent one of the most profitable periods of the year for retailers. Spanning events such as Black Friday, Small Business Saturday, and Cyber Monday, these days drive massive consumer spending across both online and offline channels. However, competition has grown fierce as more businesses fight for attention. Therefore, retailers must apply proven tactics that differentiate them, attract customers, and maximize revenue. Read More: https://lnkd.in/eXsCeeAc Call: (800) 619-3734 #thanksgivingretail #blackfridaystrategy #holidaymarketing #retailsuccess #salesgrowth #IlluminationConsulting

Holiday catalogs are arriving, inboxes are full of early deals—and the Black Friday countdown has begun. But the real story isn’t about sales, it’s about how consumer behavior keeps rewriting the playbook.   In her latest blog, Kelli Anstine, President of Bernstein-Rein, looks at the evolution of Black Friday and what retailers should expect next: https://lnkd.in/gmcCn7sn   #BlackFriday #CyberTen #ConsumerInsights #Retailigent #GrowBetter #AdvertisingAgency #BernsteinRein #BR

The holiday shopper looks a little different this year. 🔹 They’re cautious, cost-aware, and willing to trade brand loyalty for better deals. 🔹 They’re waiting until late in the season to take advantage of Black Friday and Cyber Monday deals. 🔹 They’re shopping almost entirely online and depend on smooth, on-time delivery every time. See what's driving these behaviors and what they mean for the retail supply chain in project44’s State of Holiday Consumer Shopping report. Download the report: https://lnkd.in/g5KjfbeY

📢 With Black Friday just around the corner… Are your retail sector IT and security teams ready to face the storm? 🌩️ Traffic spikes. Strained systems. DDoS attacks. Third-party hiccups. Late-night vendor calls. Outages waiting to happen. 🛒 Black Friday is retail’s biggest moment and retail IT’s biggest nightmare. At Elkjøp, the largest electronics retailer in the Nordics, those sleepless nights were once the norm. With 10,000+ employees and 420 stores across four countries, keeping systems stable during peak season was like juggling flaming torches while running a marathon. 🔥🏃♂️ Then came a shift. Elkjøp unified networking and security with Cato Networks, turning chaos into control — and making Black Friday just another day. 🕒 1-min read: Their digital transformation story 👉 https://bit.ly/46Fh5I7 📘 2-min read: Full Elkjøp case study 👉 https://bit.ly/3KZgeJK #BlackFriday #RetailTech #DigitalTransformation #NetworkSecurity #SASE #CatoNetworks

If you're waiting for Black Friday, you're already losing the race 👀 The BFCM window is no longer a single day—it's a 30-day engagement marathon. Relying solely on paid ads during Cyber Week is financially unsustainable due to rising Customer Acquisition Costs (CAC). You need a cheat code: Gamified Streaks. Tap directly into the psychology of Loss Aversion and Habit Formation and turn passive browsers into active, daily planners. When a customer starts a streak, they become psychologically invested in your brand before the first discount even drops. This isn't just theory: Companies using gamified loyalty programs see a measurable increase in customer retention and engagement. We're building valuable habits, not just fleeting transactions. Read our full playbook on how Streaks can transform your Black Friday! Find the link in the comments👇 #BFCM #BlackFriday #Gamification #eCommerce #CustomerLoyalty #Gameball

🛍️ Black Friday/Cyber Monday are almost here, and shoppers are being bombarded across email, SMS, apps, and more. Generic promos? They get deleted (or ignored entirely). Meaghan Bilinski, Director of Strategy at Movable Ink, breaks down four ways to make your messaging feel personal, relevant, and truly noticed: 💡 Show what matters – Use browsing, purchase history, and location to surface the products each shopper actually wants. 💡 Make loyalty count – Highlight points, perks, and rewards that give them a reason to hit “buy.” 💡 Speak their language – Customize offers based on their preferences, past behavior, and even who they’re shopping for. 💡 Remind without annoying – Recover abandoned carts and browsing sessions with timely, clever nudges across email & SMS. BFCM isn’t just about discounts—it’s about connection. With Movable Ink + Attentive, you can scale relevance without losing the human touch. Dive into the full article: https://lnkd.in/g_BEje_u

The Discount Dilemma: Rethinking BFCM for Long-Term Growth As brands gear up for Black Friday and Cyber Monday, it’s easy to get swept up in the noise — but are deep discounts really driving long-term value? Our latest blog breaks down the culture, psychology, and real cost of discount-driven marketing — and how to build a strategy rooted in brand, not bargains. 💡 Learn how to: • Lead with storytelling instead of slashing prices • Reward loyalty over volume • Turn short-term sales into lasting relationships 👉 Read the full post: https://lnkd.in/eseUr8Rb #BFCM #eCommerceStrategy #Shopify #BrandGrowth #BlackFriday #ShopifyAgency

"It’s not about abandoning discounts altogether — it’s about using them strategically and keeping your brand’s story front and center." -Mick McCarthy Chief Design Officer @ Bear A great read from a great leader. BFCM has it's place, but don't let it define your identity as a brand... Unless you sell socks and underwear then gimme that 40% code.