Asda to roll out ESLs in Express stores, simplifying operations

VusionGroup - Asda Rolls Out VusionGroup Electronic Shelf Labels Across Express Stores in the UK: * Asda to rollout VusionGroup's electronic shelf edge labels (ESLs) * The rollout for over 250 Express stores will improve on-shelf availability and simplify operations for colleagues * The ESL technology will also rollout to Asda's newest Express sites, with 20 set to open before the end of the year October 3, 2025 – Asda, a leading UK grocery retailer, announces the rollout of VusionGroup's cutting-edge digital solutions and electronic shelf edge labels (ESLs) across its largest and busiest Express convenience stores. The rollout will see 250 stores benefit from the new technology, which will simplify operations for colleagues. VusionGroup was selected for its innovative IoT and data-driven solutions that enhance productivity across the board. Working with VusionGroup and its partners, Renovotec and HL Display, the rollout follows a successful three-month trial at Asda's Oxford Road Store in Manchester. The trial saw associates freed up to spend more of their time helping customers, managing deliveries and replenishing shelves. Approximately 700,000 digital shelf displays will be deployed across Asda stores, meaning colleagues will no longer need to manually replace pricing in-store, and can better use their time to meet the needs of customers. The technology also helps to display allergen information at shelf edge through QR codes, in addition to displaying the cost, weight and unit price of products. Asda recently announced it will launch up to 20 new Express stores before the end of the year as part of its convenience store opening programme, starting with Castleford on Wednesday next week. Each new Express store will feature electronic shelf edge labels (ESLs) from day one, enhancing efficiency and customer experience. James Laws, Senior Director at Asda Express, said: “We're continuing to invest in enhancing our stores, and the launch of cutting-edge technology across our Express estate is proof of this. By streamlining our instore operations, we can free up our colleagues to focus on what they do best - serving our customers. With the first of 20 new Express sites set to open next, we're excited to build on this momentum and to bring Asda's trusted value to even more communities across the UK.” Roy Horgan, CEO UK & Ireland - VusionGroup, said: "We are proud to be extending our partnership with Asda as they accelerate their digital transformation. This next phase is a testament to both Asda's digital ambition and the strength of VusionGroup's market-leading technologies. By combining ESLs with IoT innovation and data-rich insight, we are helping to transform the in-store experience for Asda customers and colleagues." Sébastien Fourcy, SEVP EMEA at VusionGroup, commented: “This strategic partnership with Asda marks a significant milestone for VusionGroup in the UK &…

Morrisons is partnering with VusionGroup to roll out electronic shelf labels (ESLs) across all of its 497 supermarkets. Whilst Lidl and several convenience store chains have adopted the technology, Morrisons will become the first of the traditional multiples to use (more…) The post Morrisons To Roll Out ESLs Across Supermarket Estate appeared first on KamCity.

Asda has announced that it is rolling out electronic shelf labels (ESLs) across its largest and busiest Express convenience stores as part of its efforts to simplify operations. Working with VusionGroup and its partners, Renovotec and HL Display, the rollout (more…) The post Asda Rolling Out ESLs Across Express Stores appeared first on KamCity.

🚀 Big ESL news from Asda!🔹 More than 250 Asda Express stores are going digital with electronic shelf labels, in partnership with HL, VusionGroup and Renovotec. "The rollout follows a successful three-month trial at Asda’s Oxford Road Store in Manchester. The trial saw colleagues freed up to spend more of their time helping customers, managing deliveries and replenishing shelves." Around 700,000 labels will make price updates faster, save time for store teams, and cut paper waste. 💪 We’re proud to have provided retail-proof ESL holders that will secure Asda's transformation at the shelf edge! Read the full story here: ➡️ https://lnkd.in/ebUibyuM

Asda goes digital with electronic shelf labels — but the real revolution starts when shelves talk to customers. ASDA’s rollout of electronic shelf edge labels (ESLs) across 250 of its busiest Asda Express stores marks another strong step toward smarter retail. The retailer will deploy over 700,000 ESLs, bringing instant price updates, clearer product information, and reduced manual work for staff. It’s a move that makes perfect sense — especially in convenience retail, where shelf space and time are limited. But imagine combining that efficiency with interactive, mobile-powered experiences that take the shelf to the shopper’s phone. ✅ That’s where StoreGeni comes in.🛒📲 By integrating with ESLs, StoreGeni transforms static labels into a dynamic communication channel: ✅ QR codes become interactive gateways to rich product stories, allergen info, sourcing details, and user reviews. ✅ Customers can compare, favourite, and save products directly to digital shopping lists. ✅ Retailers can push contextual offers, loyalty perks, and cross-sells as customers browse. ✅ And all of this happens seamlessly — connected to the same pricing and product data powering the ESL system. In supermarkets and convenience stores, where every inch of shelf counts, StoreGeni gives customers far more information than any label ever could — while helping retailers build trust, loyalty, and incremental sales. ESLs make shelves smart. StoreGeni makes them speak. https://lnkd.in/etxGUEgy #RetailInnovation #SmartRetail #DigitalTransformation #CustomerExperience #InStoreExperience #RetailTech #Omnichannel #FutureOfRetail #ConvenienceRetail

British supermarket Morrisons has teamed up with VusionGroup to deploy electronic shelf labels (ESLs) across its 497 supermarkets. Morrisons group productivity director Gordon Macpherson said: “As digital innovation reshapes the retail landscape we’re constantly evaluating new technology that can help us serve customers better..." Check out the full story here: https://lnkd.in/efG_T9rZ #electronicshelf #electronicshelflabels #retailtechnology #retailtech #retailelectronics

British supermarket chain Asda has announced the rollout of VusionGroup electronic shelf-edge labels (ESLs) across its largest and busiest Express convenience stores. Joseph Sutton, vice president Asda Express, foodservice and fuel, said, “We’re continuing to invest in enhancing our stores, and the launch of cutting-edge technology across our Express estate is proof of this. By streamlining our in-store operations, we can free up our colleagues to focus on what they do best - serving our customers.” https://lnkd.in/evUSkGfy #technology #ESL #retail #grocery

The Week that was in the World of Retail and CPG: Few items which caught my attention this week 1. Investing on convenience for Grocery shopping, with investing in 'Last Mile' Delivery: This week so quite some activities around the last mile delivery and improving convenience for grocery shoppers . Grocery retailers across are investing more and more or expanding and investing in last mile/commerce delivery. Iceland Foods, an UK based retailer of frozen food has tied up with Stuart French headquartered global last mile delivery to expand their same day delivery. Now customers will have more delivery slots and improve the experience of in store shopping. Stuart though lost the delivery contract with CoOp UK earlier this year also continues, retains its delivery partnership with Tesco and Sainsburys' Across the Atlantic, Kroger has decided to expand its Kroger is significantly expanding its last-mile delivery by partnering with DoorDash to offer its full grocery assortment across nearly 2,700 stores across the country , starting this year. Last mile grocery delivery has seen a lot of innovations, investments and discontinuations as well over the last 5 years and continues to evolve. Automated robotic delivery, curb side pick up , collect from parcel lockers and many more have evolved over the last decade, helping to boost basket sizes and also footfalls at the same time. https://lnkd.in/dd8gr_hh 2. Training store colleagues has always been a challenging task and it continues to remain so. To address this luxury retailers is partnering with digital training companies in order to gamify the experience of store colleagues 3. A trivia: It is possible that GLP-1 drugs  like Ozempic and Munjaro may be responsible for creating close to billions of dollars of retail apparel inventory risk, as size trends shift downward and inventory misalignment happens, causing overstocking .🙂 That is all I had found interesting in this space. What did you see interesting? Please write and share your observations on Last Mile Delivery in the Comments section. #lastmile Karn Kute Sandeep Singhdeo Sandeep Aggarwal Som Sinha Lasse Pajusalo Manoj Krishnan Rahul Ubgade Srinivasan Nithyanandam Amith Patalay Sevendots Andal Alwan Neeraj Dixit Ezhil Mani Asha Kurup Nishant Thusoo Pritam Raha Roy Rajeev Wahi Ravindar Vanam Saurabh Jain

SIZE DOESN'T MATTER What truly matters is your perception of the store operator itself. From large hypermarkets to supermarkets, mini or convenience stores, e-commerce platforms, and even super mini-sized dark stores, the variety is vast. A huge store may offer 25,000 SKUs, while a compact 100m² dark store can carry over 2,000 SKUs. The location can vary as well, from a shopping mall to a standalone store that accommodates more than 100 cars, compared to a parking area that holds only six cars at the storefront. Ultimately, it comes down to how you view retail. It involves both product and service. If you are managing a retail store, you will be handling these two essential components: the products you sell and the team that sells them. Larger stores may seem easier to manage due to their available space, while smaller stores can present more challenges related to space constraints. However, each store format possesses its own unique characteristics and specific challenges that need to be addressed. What do you think?

Digital Shelf-Edge Labels: A Smarter Future for Retail Productivity When I started the #SirKenMorrisonLeadershipSchool, one recurring thought came from reading #NPS comments customers often expressed frustration over misleading prices. I saw how checkout colleagues had to walk back and forth verifying shelf prices, causing longer queues and unnecessary stress. Even the scanning team often struggles with constant price updates, rushing back and forth to update labels and verify accuracy That’s when I started thinking: Why not digitise the Shelf Edge Labels (SELs)? Digital shelf-edge labels allow prices to update instantly from a central system, reducing errors and freeing colleagues to focus on customers (VusionGroup, 2024). Globally, retailers adopting this system are already seeing major productivity gains. Walmart in the U.S. is introducing digital labels in 2,300 stores, cutting price update time from two days to minutes (Reuters, 2024). Edeka in Germany found fewer price disputes and faster restocking after adopting the same technology (NoviSign, 2023). Now, seeing Morrisons partner with VusionGroup to roll out over 10.8 million labels across 497 stores is truly exciting (Wm Morrison Supermarkets Ltd, 2025). I genuinely respect Morrisons’ decision. It’s a big step toward reducing customer frustration, empowering colleagues, and delivering a smoother shopping experience of customer. I’m convinced that rethinking shelf profiling is the next leap in productivity. By optimising our shelf profiling, we can create a system where incoming planograms require minimal adjustment. Except for major promotional changes, our teams wouldn’t need to spend valuable time reworking layouts. This proactive approach would be a phenomenal step toward driving consistency, efficiency, and productivity across the store. #RetailInnovation #DigitalTransformation #CustomerExperience #Leadership #Morrisons #Highperformanceculture Reuters (2024) Walmart to replace paper shelf labels with digital price screens in 2,300 stores. [Online] Available at: https://lnkd.in/ehyZ5w-D [Accessed 22 Oct 2025]. NoviSign (2023) Digital Shelf Labels Case Study: Edeka supermarket. [Online] Available at: https://lnkd.in/eWTAiHkS [Accessed 22 Oct 2025]. VusionGroup (2024) Digital Shelf Labels — Key Benefits and Uses in Retail. [Online] Available at: https://lnkd.in/e-tnH2rN [Accessed 22 Oct 2025]. Wm Morrison Supermarkets Ltd (2025) Morrisons partners with VusionGroup to digitise pricing across its entire supermarket estate. [Online] Available at: https://lnkd.in/ey7PH222 [Accessed 22 Oct 2025].