BAT’s Post

We’re proud to announce that “Omni™ - Forward Thinking for a Smokeless World” has been named Global PR Campaign of the Year at the 2025 PRNEWS Platinum PR Awards in New York City on 7 October. This global recognition marks a defining moment in our transformation journey, and it underscores how Omni™ is reshaping the narrative around Tobacco Harm Reduction (THR). Launched last year, the Omni™ is intended to be a compendium of information that underpins our corporate and scientific strategy and offers insights into the work being done at BAT to create A Better Tomorrow™. It highlights the significant public health opportunity presented by THR and aims to spur dialogue with key stakeholders - scientists, public health authorities, regulators, policy makers, and investors. Today, Omni™ is active worldwide, connecting diverse audiences through tailored media, digital activations, and stakeholder engagement. Winning this prestigious award reflects the creativity, collaboration, and shared purpose of our global teams and partners who are driving the future of Tobacco Harm Reduction. It also signals that THR is becoming more prominent and accepted by stakeholders across different global sectors. Review the evidence. Join the conversation at https://ow.ly/WWoS50X9CWb. Mark Forster #BAT #Omni #PlatinumPRAwards #TobaccoHarmReduction #BetterTomorrow