Garrett Tichy on Authentic Brand Voice and Coworking

Beauty coworking spaces are changing the game for hair stylists, makeup artists, and estheticians who want to work for themselves without the $200,000 startup cost of opening a traditional salon. But there's a problem most operators don't see coming. Managing a beauty coworking space manually is chaos. The operators who succeed aren't just providing beautiful spaces. They're automating the complexity. When a member books a chair, automated confirmations go out instantly. Payment processing happens without manual invoicing or collection calls. Access codes get generated and sent before each session. Usage analytics reveal which equipment and time slots drive the most revenue. The beauty entrepreneurship wave is here. Operators who automate will ride it. Those who don't will drown in logistics. Read all about it here: https://lnkd.in/gXwzzmhe

The Swedish Property Company Castellum sells its Coworking Brand United Spaces to its competitor IOFFICE Business center. United Spaces manages 10 coworking locations across key cities, including Stockholm, Gothenburg, Malmö, and Arlanda Airport. Thanks to this transaction, iOffice will double the number of its locations in Sweden. "We are pleased to hand over United Spaces to new, dedicated owners and are confident that the business will continue to thrive under the management of Ioffice,” said @Pål Ahlsén, CEO of Castellum, in the official statement. "The decision aligns with Castellum’s ongoing strategy to concentrate on its core operations in office and logistics real estate across key Nordic cities." Homan T., iOffice’s CEO, will be a speaker at the upcoming Coworking Europe 2025 conference, to take place in Berlin on November 19-20th. cc Elin Björklund Malin Håkansson Göran Garberg Joakim Bergström https://lnkd.in/gt8AjyVz

In 2025, we shared many insights from the Coworking Trend Survey worldwide. We covered global trends and reports focused on Europe, Germany, and Japan. Now, after a long and thorough group analysis, the complete market report is ready. Such analyses take time, which is why it was published only recently. You can find some key results in a free article: https://lnkd.in/evkFfJST It includes data on average coworking space sizes and revenue per square meter or foot. An interesting insight shows how much capacity coworking spaces lease to single tenants — sometimes risking the coworking concept itself! A free summary report is also available to download. For a full deep dive, the Ultimate Coworking Space Data Report offers over 300 detailed slides comparing market groups worldwide. With your purchase, you support the independent research that covers the entire coworking space landscape! You'll find the links in the article mentioned above. We thank our official partners who helped distribute the survey this year: Coworking Europe , European Coworking Assembly, German Coworking Federation e.V. Bundesverband Coworking Deutschland, This Week In Coworking, Cobot | Coworking Software, Cat Johnson, Yuta Aoki with JCCO Deskpass, Ashley Proctor with Coworking Canada,Coworking Switzerland, European Coworking Day, Coworks, Optix, Spacebring, Avila Spaces and コワーキング協同組合 (Coworking Coop) and EVERYONE who took the survey! You made this independent research possible! Next week, the new survey starts again. We look forward to continuing with our official partners. But you can also get involved and become a partner. Find out how to participate here: https://lnkd.in/e-JJMRTU Together, we can build the best data and insights for coworking spaces worldwide. Thanks for being part of this journey!

Just read the new Deskmag - The Coworking Magazine report, and the data is clear. The spaces with the most extreme desk density are often the least profitable. The real money isn't in cramming more desks. It's in the value of your private offices, meeting rooms, and event spaces. It's officially time to focus on quality (and breathing room!) over sardine-can quantity. 💨

In advance of Thursday's Coworking Creators Summit, I asked our teachers to give us a sneak peek. Here are some of my favorite insights: 👉 Taylor Mason from Talemaker CJ: How do you prioritize which channels to use for content distribution? TM: The most commonly used content marketing channels for coworking spaces are blogs, email, and social media. The great thing is that they can all work together seamlessly with a simple distribution process. 👉 Lauren Urlacher, professional artist and CM at Fellow Coworking CJ: Why is showing up creatively important for coworking pros? LU: Getting creative with your brand and messaging is the best way to show off your space’s personality. That’s how you set yourself apart from the competition and start attracting members who truly belong. 👉 Dani Corbett from Lake City Photos CJ: What role do authentic images play in attracting new members? DC: A bigger role than most people realize. The truth is, people decide how they feel about your space before they ever schedule a tour. Your images are your first impression, and stock photos won’t cut it. In fact, stock photos reduce your authenticity and people’s trust in you. 👉 Dean Connell from I-AM.D.C CJ: How do you personally push through creative roadblocks? DC: I return to four words that became synonymous with my WeWork experience: We’ll figure it out. This became my methodology for approaching uncertainty. Constraints aren’t limitations, they’re invitations to be creative. 👉 Garrett Tichy from Seemingly Overzealous Ice Cream CJ: What makes a brand voice feel authentic instead of forced? GT: Whether an actual person or a persona, the voice needs to come from an active participant in whatever you are building. Your potential community members have a lot of choice in some markets and if they see themselves in the brand you have a greater chance of bringing them into your community. 👉 Kristen Fields from KNUCKLEDRAGGER STUDIOS CJ: Why is storytelling such a powerful tool for coworking brands? Story is the thing that connects us all. We use stories from the moment we’re born until the moment we die. Whether it’s sharing anecdotes about work, or leisure, family, or friends, we connect to each other through stories. They help us build empathy and reinforce communal bonds. And what more could you want for your coworking community than to have your members feel deeply connected (and to tell stories about your space!)? 👉 Amanda Leffew from Her First $100K and CJ Co CJ: How can space operators keep momentum when progress feels slow? AL: Slow does not mean nothing is working. Momentum comes from showing up, not from going viral. If it feels quiet, set up a content rhythm you can sustain. When you feel stuck, simplify and stay consistent. That’s what compounds over time. ----- 👇 Links to read more and get your Coworking Creators Summit pass below.

"Build vs. Buy" is a classic dilemma for many coworking operators as they grow. The idea of a custom-built solution can be appealing, promising a perfect fit for every unique need. But what's the real cost? Dilmurod Khodiev, CEO & Founder of C-space, knows this challenge firsthand. With a rapidly expanding coworking business across 8 locations, he faced a critical choice. His insight: "In our experience, building a custom system is expensive and pulls focus away from growing your core business. That's why, with eight active locations, we chose Spacebring. It's a reliable, fully-developed platform that scales with us." Dilmurod's words resonate because they highlight a truth often overlooked: every hour spent managing developers or fixing bugs in a custom system is an hour not spent on member experience, marketing, or strategic growth. C-Space chose to focus on what they do best—creating exceptional coworking spaces—and trusted Spacebring to handle the tech. This decision enabled them to automate 100% of their invoicing, streamline bookings, and scale from 3 to 8 locations in just two years. It’s a powerful reminder that sometimes, the smartest move is to leverage proven technology so you can keep your eyes on the horizon. What are your thoughts on building in-house vs. buying a platform for your operations? We'd love to hear your perspective.

Only 11% of coworking spaces are profitable in year one. By year four, that number jumps to 50%. The difference isn't luck. It's knowing where the money leaks and how to plug those holes. Profitable coworking spaces share three characteristics: diversified revenue, controlled costs, and operational efficiency. Revenue diversification matters more than you think. Memberships alone won't sustain you. Meeting room rentals, virtual mail services, event space, and corporate partnerships can add 15-25% to your bottom line. Cost control determines survival. The biggest leak? Bloated headcount. Adam Hyman manages three KoWorks locations by himself using automation. No small team. No administrative overhead. Operators implementing full automation report 15-25% reduction in administrative labor costs. That's not efficiency. That's transformation. Spaces using Optix Automations onboard members faster, collect payments reliably, and reduce no-shows through automated reminders. Every manual task eliminated is time redirected toward revenue-generating activities. The coworking industry will grow from $22 billion in 2024 to $82 billion by 2034. The operators capturing that growth aren't working harder. They're automating smarter. Read all about it here: https://lnkd.in/gyn-fdnz

The international coworking group Mindspace unveils a first Hotel-Integrated Coworking Space in Berlin,... where Coworking Europe 2025 will take place within two weeks. The 1,100 m2 space will offer around 170 workstations, including private offices, fully equipped meeting rooms, and shared work areas, seamlessly integrated with Hilton’s hospitality infrastructure. Coworking members will also have access to the hotel’s wellness facilities, restaurant, spa, and other amenities, illustrating a growing trend of convergence between workspace and lifestyle. “This new location reflects our holistic approach to work, bringing productivity and well-being closer together,” said Dan Zakai, co-founder and CEO of Mindspace. The Hilton location becomes Mindspace’s eighth site in Berlin and its 14th in Germany. The timing of the announcement aligns perfectly with Coworking Europe 2025, taking place on November 19–20 at the Hilton Berlin. cc Daphne Resnick Yotam Alroy Yoav Rimon Aurelie Amidan Felicitas Hackmann Odele Bishop Sarah Cujé https://lnkd.in/eaiKqdsK

Niche coworking spaces are outperforming traditional models in retention and differentiation. But operational complexity is killing most operators before they can scale. Without automation, operators spend their days managing logistics instead of building the communities that make niche spaces valuable in the first place. Smart niche operators are automating everything with Optix: Adam Hyman runs three wellness coworking locations across Australia with one person by automating member onboarding, amenity bookings for saunas and cold plunges, and engagement workflows. Brooklyn Hourly Offices automates therapist bookings and room access for practitioners who need private spaces on-demand. Automation handles the complexity of specialized operations including equipment booking systems that work 24/7, automated access control based on membership tiers, payment processing for add-on services, and reminder sequences that drive amenity adoption. Deeper specialization requires smarter systems. Automation makes complexity scalable. Read about 14 niche coworking concepts transforming the industry here: https://lnkd.in/gbwpRaTP

How Coworking Spaces Can Attract and Retain Corporate Clients? Coworking isn’t just for startups anymore corporates are now embracing flexible workspaces that blend agility with professionalism. But attracting them is only half the game; retaining them is where the real value lies. 1. Scalability Over Aesthetics Good design impresses, but scalability earns trust. Corporates need spaces that expand as their teams grow modular layouts and flexible floor plans make that possible. 2. Make It Effortless Efficiency wins. From high-speed internet to seamless onboarding and private meeting rooms everything should work flawlessly from day one. 3. Privacy Is Priority Enterprises demand security. Private cabins, secure networks, and access-controlled zones make all the difference. 4. Build Partnerships, Not Memberships Go beyond desk rentals offer dedicated zones, exclusive perks, and co-branded programs that nurture long-term relationships. 5. Speak ROI Corporates think in data. Showcase measurable gains from productivity to cost efficiency and renewals follow naturally. Bottom Line: Corporates aren’t just looking for office space they want future-ready ecosystems that grow, adapt, and perform. About Cabin & Co Cabin & Co is a creative coworking ecosystem in Gurugram built for thinkers, doers and dynamic teams. We design flexible, functional, and inspiring workspaces for startups and enterprises alike. 📞 +91 99108 33099 | 🌐 www.cabinandco.in