Thinkbox Vision's event on TV industry trends and advertising.

View organization page for Channel 4
Channel 4

255,196 followers

What a day! Yesterday Thinkbox Vision’s event saw many marketeers gather to explore the TV industry and the role advertising continues to play.   Our Chief Commercial Officer, Rak Patel was amongst the industry experts reflecting on the current state of play, speaking on a panel alongside commercial leads from Sky Media UK, ITV and Disney to discuss where TV is going and how it will better serve brands.   Key takeaways from the session include: - Reach, Trust & Effectiveness: TV remains a trusted platform, delivering reach and reliable results for brands in a fast-changing environment. - Industry Collaboration: Initiatives like Project Lantern are driving progress, creating universal measurement standards and increasing accessibility—especially for SMEs. - Positive Regulation: Governance and oversight provide brands with the confidence to invest in TV, knowing their campaigns are in a safe and effective space.   Attendees then got to hear the latest news from Project Lantern, a joint measurement initiative between Sky, ITV and Channel 4. As well as insights into the Educating Yorkshire series with Mr Burton sitting down with Twofour’s David Clews and AJ Odudu.

  • It shows five people sitting on the stage for a panel at Thinkbox's Vision event. L-R is Lindsey Clay, Rak Patel, Kelly Williams, Brett Aumuller and Deborah Armstrong.

To view or add a comment, sign in

More Relevant Posts

Channel 4

255,196 followers

View Profile

Explore content categories