I’ve worked on Baileys for many years on and off during my Diageo career in lots of different roles. Whether it be Senior Brand Manager with Holly Rix as we changed the pack design and key brand assets across Europe. Or more recently working with the team as we focus on being an indulgent treat and driving some pretty astronomic growth. Throughout all this time ONE thing has escaped me. A treating partner. Someone who signals that Christmas is coming, in the same way that Baileys does. But this year we’ve done it. Two week until the reveal. I’m so proud of the work we’ve done at breakneck speed (we had our first meeting in January). So in recognition of this fact and as a big thank you to my partners in crime Paul Carton Sarah Gilligan Hazan AYDIN YESILOVA, I thought I’d share this teaser from our production site in Ireland. The team there see loads of Baileys innovation and it’s safe to say they’re very excited!!
Hope it’s Christmas Pudding 🎅
Looking forward to seeing this one come to life, Charlotte!
What a co-conspirator! Cannot wait to see it in the wild!
❤️
Great work Charlie as always, well done.
Exciting. Love that the Baileys Treat strategy is still going strong so many years later… and still has so many legs
It will be fantastic! :) and was a great experience to deliver with these co-conspirators! :)
We can't wait to see them on shelf!! 🎄
Baileys is genuinely the thing I’ve missed most while being pregnant. Very excited to see that you’ve got something exciting coming just as I re-enter the world of the evening tipple. I can’t wait for the big reveal!
Fractional CMO | Brand & Marketing Director | Brand Strategy Consultant | Advisor
2moAh good times. I loved working with you on Baileys. It still cheers me to see you making Christmas magic happen. And PERSISTING with getting people to drink Bailey’s with coffee! ☕️