When Does a Restoration Contractor Become an Adjuster? Lessons from Wisconsin’s $6,000 Wake-Up Call The Wisconsin Office of the Commissioner of Insurance recently issued a final decision that should be read by all my friends in the insurance restoration contractor industry so this does not happen to you. The case involved a contractor who crossed the bright line between repair work and insurance claim negotiation and it ended with a $6,000 forfeiture, a public reprimand, and a clear message from regulators. The order tells a story that’s become all too common. An insurance restoration contractor, eager to “help” a homeowner, included an assignment of benefits clause in his contracts, advertised claim assistance, and even spoke directly with the insurer about claim amounts. In doing so, he wasn’t just fixing property but was adjusting a claim without a license. Worse, during a heated negotiation, he falsely claimed that the Insurance Commissioner had told him the insurer was “playing by its own rules.” That statement, deemed a fraudulent misrepresentation, earned him a $5,000 penalty by itself. This decision cuts deeper than a single case. It reminds us that adjusting a porperty insurance claim is not a casual act of customer service. Instead, it’s a regulated profession with defined boundaries. Insruance restoration contractors who insert themselves into claim negotiations risk more than fines; they undermine their credibility and expose themselves to penalties that could jeopardize your contractor license. I have long said that property insurance claims handling is not just about numbers. It’s about integrity and all of us in this field have to respect our legal lane. Whether you wear the hat of a contractor or a public adjuster, you must know where your role ends and where another begins. The Wisconsin Commissioner’s order is more than a penalty; it’s a warning shot to everyone in the claims business to respect the boundaries of our professions and the trust that comes with them.
Thanks Chip.. We’re seeing similar issues here in New Mexico. In a recent wildfire-related claim involving a renters-only policy for smoke damage, a restoration company assessed damages at $26,000 and demanded $18,000 in cash upfront—before the claim was fully adjusted and without any licensed authority to negotiate. The renter, displaced and vulnerable, was compelled to drive over 100 miles across two days just to withdraw cash for payment. This wasn’t a structural loss. It was a contents-driven claim, and the contractor’s involvement led to: • Suppressed coverage: Over $43,000 in contents loss, $17,500 Loss of Use and Additional Living Expenses and Debris Removal were ignored • Unlicensed claim negotiation • Coercive payment practices under duress • No full recovery until a licensed public adjuster stepped in • Refund issued immediately from restoration company This is not an isolated case. It’s part of a growing pattern—restoration contractors and roofers stepping into claim handling without a license, often leaving policyholders underpaid and misled. Have others seen this happening in their market? Should policyholders or PA file suit vs complaint?
Great post, Chip. Thanks for posting and I am sharing with our Carrier Mitigation Review team now.
Most of the AoB contracts we encounter were signed under duress—not informed consent. They’re often embedded inside multi-page work authorizations presented during emergency mitigation, when the homeowner is overwhelmed, displaced, and desperate for help. There’s no verbal disclosure. No separate signature block. No explanation of what rights are being assigned. Just a rushed signature while water is pouring in, smoke is thick, or debris is everywhere. That’s not consent. That’s procedural coercion and exposure! Once signed, the contractor gains control over billing, claim negotiation, and direct carrier communication—often excluding the homeowner from the process entirely. But it’s the homeowner who lives in the property. Not the contractor. Not the adjuster. We’ve nullified several of these AoBs because they weren’t just unethical—they were defective under contract law and NM insurance code. If you’re negotiating scope or coverage for an insured, you will need to understand the full policy and you need an attorney or public adjuster license. If you’re presenting an AOB, you need to disclose it. And if you’re a policyholder dealing with mitigation issues, you deserve transparency—not pressure.
President at iClaimsWork
3dWhy is the Restoration Contractor utilizing an Assignment of Benefits Contract, in the first place? Do they have no trust in their Policyholder Client? Is the homeowner not going to pay the Contractor for their services? Bullshit. Respect. Boundaries. Professions and Trust. The AOB is being utilized for 1 reason. 1 reason, only. INFLATED estimates, overbilling with lien leverage abuse.