Claudio Fiore Massenz’s Post

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Global Sustainability & Design Leader | ESG & Circular Economy Strategist | Driving Sustainable Innovation, Inclusive Design & Low-Carbon Retail Environments

Hi ya'll! Question; How does Embodied Carbon Affect Store concept & Development? When we talk about carbon in design, we usually think about operations; lighting, heating, cooling. But long before a store opens, a large part of its emissions is already locked in. That is embodied carbon. Embodied carbon measures the greenhouse gas emissions from extracting, producing, transporting, and installing materials. It is expressed in kilograms of CO₂ per square metre (kg CO₂/m²). Every material, from concrete to metals to MDF, carries a carbon cost. Selecting materials with lower embodied carbon often looks more expensive in the early life cycle stages (LCA 1 and 2). Yet over time, in LCA 4, those same choices can become cost effective. By then, circular processes and reuse systems are in place — reducing waste, cutting emissions, and creating long term savings. The goal is not only to design beautifully, but to design responsibly — stores that are lighter on the planet and smarter for the future. #Sustainability #RetailDesign #CircularDesign #EmbodiedCarbon #LowCarbon #ESG #BuiltEnvironment #DesignForCircularity #CarbonReduction #StoreDevelopment #SustainableMaterials

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