🚨 Tottenham Hotspur Football Club Hotspur just signed one of the most ambitious sponsorships in The Premier League League history. 👉 The club has agreed a 12-year deal with Sports Illustrated (SI) and Sports Illustrated Tickets (SIT) — bringing the iconic US media brand directly into the fabric of the Tottenham Hotspur Stadium. Deal highlights: 🏟️ Stadium integration: Sports Illustrated branding across the east stand 🍸 The Cover Club: bar experience inspired by Sports Illustrated covers + Spurs history 🎟️ Club Sports Illustrated: a 3,000-seat premium hospitality hub with interactive activations 📲 Defining Moments: digital storytelling platform blending SI’s editorial voice with Spurs heritage 🌍 Rights span men’s & women’s teams, non-football events, and the F1 Drive – London attraction 💡 Why it matters - Stadium as media platform: Spurs are positioning their ground as a content and experience hub, not just a football venue. - Premiumisation: Hospitality and VIP offerings are becoming critical to club revenue models. - US growth strategy: Partnering with Sports Illustrated connects Spurs to American fans and sponsors. - New sponsorship tiers: Spurs’ launch of The Collective shows how clubs can reframe stadiums as multi-asset commercial ecosystems. ‼️ This is more than a naming-rights play — it’s a redefinition of what a stadium can be in the modern sports economy. 👉 Don’t Just Watch Sport, Understand It. Join the 365247 Newsletter for daily insights: https://lnkd.in/e4aAnA4y 📖 Read the full article here at 365247 Media: https://lnkd.in/eyfzuPWk 🫵 For Brands, Businesses and Services, feature in our posts: https://lnkd.in/egP62YtG #Tottenham #SportsIllustrated #Football #PremierLeague #SportsBusiness #Sponsorship #Stadiums #FanExperience #SportsMarketing

Sports M&A Market Update | September 2025 September saw ~15 Sports M&A rightsholder transactions, highlighted continued momentum in the sports investment landscape. Here are my key takeaways: 💰 Institutional capital continues to flow into the sports industry, with investors announcing formation or completing fundraising – including Buss Sports Capital and Avenue Sports Fund. 🏎️ Motorsport remains a magnet for investor interest across a diverse range of properties in the space, with interest levels rising in MotoGP following Liberty Media’s acquisition. 🏈 The trend of minority investments in sport remains strong – particularly in the NFL, where institutional capital continues to play an expanding role in the sport. ⚽ Women’s football continues to attract investment, with 3 deals completed in September – including Bristol City Women’s acquisition by Mercury 13, forming a new multi-club ownership group in the women’s game. 🏆 The USL is gaining momentum, securing institutional capital from BellTower Partners as it seeks to execute its strategy to rival the MLS with the upcoming 2026 FIFA World Cup in the horizon. Exploring investment opportunities in sports? Let’s connect. Comment "Sports M&A" to receive the full list of deals tracked in September 2025 (please ensure we are connected so I can share it). #SportsBusiness #MandA #PrivateEquity #SportsInvestment #SportsIndustry

Sport Integrity Action Month Kicks Off in Brazil The Sport Integrity Global Alliance (SIGA), through SIGA LATIN AMERICA, is officially launching the Sport Integrity Action Month with a special Opening Session at Sports Summit São Paulo 2025, marking the beginning of an unprecedented international mobilisation for Sport Integrity. Among the programme highlights, on 1 November, SIGA Latin America will host the International Expert Summit on Sports Betting Integrity, as part of Sports Summit São Paulo 2025. The Summit will gather renowned experts to debate one of the most pressing issues of our time: the regulated sports betting market, its challenges and opportunities, addressing manipulation, criminal infiltration, corruption, money laundering, responsible advertising, protection of youth and vulnerable groups, and international cooperation. With SIGA as the Official Sport Integrity Partner, Sports Summit São Paulo enters its third edition as the largest and most influential sports industry gathering in Latin America, from 30 October to 1 November. EN: https://lnkd.in/dbuKrGWb PT: https://lnkd.in/dxgCEt6c

🚨 Everything you need to know in #SportsBiz today 👇 1. NBA Commissioner Adam Silver says he “would love” to bring a WNBA (Women's National Basketball Association) game to Macau or mainland China 2. FIA – Fédération Internationale de l'Automobile President Mohammed Ben Sulayem is poised to stand unopposed in December’s election to continue leading motorsport’s governing body 3. DAZN secures international rights for Big Ten Conference games in a multi-year deal, also covering Big 12 and Mountain West football and basketball matchups 4. French Football Federation taps streamer Zack Nani to broadcast U21 national team games live on YouTube and Twitch for the next two seasons 5. Big Ten Conference reportedly nearing a US$2.4bn investment from a California-based pension fund, a potential landmark for US college athletics finance 6. Sportway acquires Sportall, expanding its position as a leading sports production and live streaming tech provider 7. UEFA reportedly exploring a World Cup and Euros qualifying overhaul to maintain fan interest in international soccer 8. Newcastle United Football Club and Visa announce a partnership including exclusive activations in Saudi Arabia 9. Florida Quarterback DJ Lagway signs an NIL deal with Red Bull, adding to the brand’s growing roster of college athlete ambassadors 10. National Basketball Association (NBA) and Chinese Basketball Association agree a multi-year partnership focused on player development and exchange opportunities Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire – our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

SportsPro with the key sports business news items, including both men's & women's basketball leagues looking to explore more opportunities in China, as well as the long discussed first private equity involvement in intercollegiate athletics nearing the finish line

Kings League MENA x Whisper   Kings League MENA is partnering with Whisper to ensure fans of the newest league in the Kings League global ecosystem will see a world-class product on-screen.   With credits including the Formula 1 British Grand Prix, the UEFA Women’s EURO 2022, SailGP, and the Netflix series ‘Saudi Pro League, Kickoff’, Whisper brings world-renowned quality and regional expertise to Kings League MENA.   The partnership covers full production services for Kings League’s latest regional expansion.   Kings League MENA is primed to revolutionize sports entertainment in the region, bringing its unique fusion of football and digital culture to a young, connected population hungry for new experiences. The new league is launching under a joint venture with SURJ Sports Investment, a PIF company that is driving investments aimed at elevating MENA's sporting ecosystem.   The partnership with Whisper guarantees that MENA fans will experience Kings League’s game-changing, next-generation sports content produced at the highest quality.   #KingsLeague #WeAreWhisper #MakeItHappen #EntertainmentIsEverything

The 2025/26 WSL season feels like a turning point, not just for women’s football, but for how we market women’s sport.    Five years ago, campaigns centred on visibility. Now, the focus has shifted to value creation: how engagement, trust and emotional connection drive commercial return.    We’re seeing that shift play out across the Women's Super League Football:   🤝 Barclays’ long-term partnership continues to set the standard for consistency and credibility. It’s no longer just a sponsorship; it’s a case study in brand equity built through sustained commitment. 🎥 Sky Sports has refined the matchday experience with multiview, enabling fans to watch up to four matches simultaneously on one screen. Additionally, Sky Sports has included broadcast rights for the WSL players, allowing them to share match footage on their social channels for the first time.  👥 Clubs are investing in owned media to grow their fanbase, build stronger community relationships and capture audience data. Chelsea Football Club launched a YouTube channel dedicated to the women’s team, bringing fans behind the scenes at the training ground, Kingsmeadow and Stamford Bridge.    These moves show how the marketing playbook has evolved:    1️⃣ Visibility → Integration   Women’s football is now embedded in the core sports narrative, not an add-on.  2️⃣ Sponsorship → Partnership   Brands are co-creating long-term value, not buying space.  3️⃣ Metrics → Meaning   Engagement, sentiment and lifetime fan value now matter as much as reach.    The WSL isn’t just a football league; it’s a template for modern brand-building.    #WSL #WomensFootball #WomensSport #SportsMarketing #FanEngagement

Sport’s true value can’t be captured by registration numbers alone. In sport, what gets measured gets managed. For many federations and governing bodies, the challenge isn’t participation. It’s proving the impact of participation. Registrations and membership numbers tell part of the story. But what about the bigger picture? • How sport contributes to healthier communities • How grassroots programs drive long-term engagement • How participation fuels economic and social growth Leaders across sport know these outcomes matter, but the data to measure them isn’t always easy to access. It’s a challenge I’ve seen throughout my career, and one I believe the industry must solve to secure more investment and build a stronger future for sport. #SportsLeadership #SportsManagement #SportsData #CommunityImpact #FutureOfSport #SportsBusiness

The Sports Facilities Companies Companies adds West Coast venue with 190-acre Ontario Sports Empire 🔹 Opening Fall 2026 in Ontario, CA with 44 total fields across baseball, softball, soccer, football, and rugby 🔹 SFC manages 90+ venues producing nearly $1B in annual economic impact 🔹 Partnership with ASM Global will handle food, beverage, and sponsorships "This facility will set a new standard for excellence, drawing athletes and families from across the nation." — John Sparks, SFC SVP of Venue Management #YouthSports #SportsTourism #FacilityManagement #SouthernCalifornia #SportsComplex https://lnkd.in/g4KhAk7s

🚨Next-gen sports collab alert🚨 M&T Bank just launched Team M&T: a new athlete-first sponsorship platform that celebrates impact on and off the field! These trailblazing athletes are leaders, mentors, and change-makers in their communities - and PARITY | A Group 1001 Company is proud to have played a big role in bringing this vision to life. This is the future of sports partnerships: purpose-driven, people-first, and powered by storytelling (a shockingly underrated tool)! 👏Huge congrats to our friends at M&T and Crowley Webb - and welcome to the team Emily Sonnett, Noelle Lambert, Lois Cook, and Zay! #TeamM&T #SportsBiz #AthleteMarketing #WomensSports